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most salespeople when talking about their key sales related challenges are asking specifically about the clothes how do I close more sales how do I close a sale in this situation what do I do if I'm in this situation how do I close that sale this is realistically focusing on the wrong end of the problem one of my mentors used to always say start strong and strong and closing the sale is so much more about what are you doing in the early phases of that sale not how are you actually closing the sale at the end in this video I'm going to teach you how to actually close more sales check it out number one focus on the key challenges your prospect is listening to one radio station only and that radio station is wifm you know what it means it means what's in it for me all your prospect cares about is what's going on in their world what are their key challenges and what are they looking to accomplish by focusing on those key challenges that they're facing you're going to really understand where the prospect is hurting what's really going on there and by doing that you're not only going to understand far more about your prospect but you're going to be able to craft a solution or on what they're really focused on number to understand what the prospect is looking to accomplish so often we assume that we understand what our prospect is looking to accomplish but are you asking those big-picture questions like help me understand the big picture what would you want to accomplish with this this is the single best way to show that you are an expert you are going to show that you understand what is really going on we don't look like an expert because we have the answer to every single question we look like the expert because we know the right questions to ask we're really understanding what's going on by understanding what they really need you are setting yourself apart from all of those other competitors who have simply come in and pitched a solution before they really understood those key challenges those key objectives number three create a solution based on solving those challenges people don't buy your product or service think about that they don't buy your product or service they don't care about what we have to offer what they really care about are those results what are the results and outcomes that you can really provide for those people and now I'm not talking about going in and pitching now talking about all the results and outcomes that you can bring I'm talking about simply crafting a solution around solving those most important challenges don't distract your prospect with all of these other superfluous solutions focus on specifically solving those core challenges by implementing these three ideas you're going to find that you will close far more sales simply because you understand what solution they need so there you have it this is how you're actually going to close more sales which of those ideas did you find most useful I want to hear from you just share below in the comment section and I will be sure to respond to every single comment and for more videos on how to close the sale just click right here or visit mark Wacom where you will find a bunch of other great resources that are going to help you take your sales to the next level