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today i'm going to show you how to master marketing for small business step by step in fact we use the same six strategies from this video to drive millions of results like visitors leads and sales so if you want to figure out how to master marketing for small business even if you don't have a clue about how it works then make sure you watch this entire video hey i'm sean with life marketing a digital marketing agency that helps small businesses grow when we first started our agency in 2011 we were completely lost we knew digital marketing was the future of marketing but we had no experience with it so we did what everybody does we researched blogs we followed influencers and yeah we even took some classes content is king all right got it we took everything we learned and we put it into practice for a handful of our clients unfortunately the generic advice and the well-thought-out concepts from class didn't translate to any results so we decided to figure out digital marketing for ourselves our agency went on to personally test hundreds of marketing ideas just to find out what really works and then we finally cracked the code and today i'm so excited to share exactly what we learned to drive hundreds of results for ourselves our clients and our employees but before i jump in make sure you hit that like button below because if you don't youtube won't show our videos to anyone else all right let's go ahead and get into it with priority number one develop your digital assets now you might be asking yourself sean what exactly is a digital asset so as we know an asset is anything that drives positive cash flow so if you had a rental property then your asset could be your house and if you have a small business then your asset could be your website there are three digital assets we recommend you have before you even think about marketing number one you need a website number two you need a drip sequence and number three you need high quality photos or videos now with all three of these things there is something that you need to know in order for them to work effectively you have to have high quality design because let's face it no one wants to buy an ugly design no matter how great your marketing is i don't understand why nobody likes me there's a lot of reasons why you might need these assets so i'll sum it up into a few points number one you need a place where people can find you which is your website number two you need a place where you can follow up with prospects automatically which is your drip sequence and number three you need to make a great first impression of high quality photos and videos also the rest of the strategies in this video work best when all these assets are in place which brings us to our second channel use seo otherwise known as search engine optimization what if i told you that people are looking for you right now they're literally begging for all your products and your services they have a really big problem and only you and a handful of others can actually solve i want you to think of seo like a mall some people go to the mall to shop companies go to their mall to sell things that people shop for seo is like the biggest mall on the internet some people go to search engines just to shop so it's important that your company is there too so how can you get started with seo let's talk about three quick things number one you need to do some keyword research our friends at google have an amazing tool called the google keyword planner this can give you hundreds of keyword suggestions along with their monthly search volume this makes it super easy to figure out which terms and keywords you need to focus on the most even if your industry is small there's likely someone searching for keywords on google here's an example when i search for call center analytics which is obviously a super niche b2b service that as you can see people are actually looking for so definitely don't doubt the power of seo tip number two you need to do some on-page optimization so once you have your keywords in place then the next step is to make it super easy for search engines to find them popular search engines like google have blocks that crawl pages on the internet to figure out what websites are all about it uses stuff like meta tags alt tags h1s user behavior basically a bunch of technical stuff but it can be easily done with a tool like yoast yoast seo is a plugin for wordpress with yoast you can easily see what you need to do to optimize your page you can see your problems what needs improvements and what looks good here are some examples of links that we need to fix in their image out tags with yoast you can see what we've done right like the title with and the headline tags so all you need to do is follow this prompt and suddenly on-page optimization becomes a lot easier to digest hey sean you hungry yeah i kind of am you want some yoast of course tip number three you need to repeat this process again and again without seeing any traffic the harsh truth is seo takes time at least six to 12 months the key to great seo is to keep going on with your theories and your projects without seeing any traffic when you go from not ranking to ranking number 77 then that's some momentum that means you're doing something right and the search engines recognize you well ranking number 77 will likely get you zero traffic that's like page seven of google nobody goes there so remember be consistent and keep going on with your theories and your projects without seeing traffic and just knowing time that the traffic will come all right let's move on to tip number three which is to use pay-per-click on search engines so if seo is like the biggest mall on the internet then ppc is like having prime real estate at the mall it's like having a retail space that everybody gets to see first but there's usually an extra cost for this prime real estate so pay-per-click is very similar to seo people are looking for what you have to offer the main difference is you don't have to wait 12 months before you start getting results and some initial traffic here's an example of when i search for call center analytics and when i ran that search i saw these ads every time i click on one of these ads that respective company pays for it hence the phrase pay per click here's an example one of our clients making a lot of money with pay-per-click advertising now you need to know that the keywords and the cost per click are based on the competition of that keyword but don't worry google has us covered again with their google keyword planner which gives you an estimate of what you can expect to pay per click now here's three things you need to know about pay-per-click advertising number one you still need to do some keyword research you can rewind back to our previous point to see exactly how you need to do keyword research number two ctr matters a lot ctr stands for click-through rate which is simply the amount of times that people seen your ad versus the amount of times that people actually clicked on it now ctr can get pretty deep so i'll link a video up above if you're interested in diving deep into it but essentially you want to create high click-through rates on google or any search engine so you drive as much traffic as possible number three you need to make sure you're doing some on-page optimization now we talked about this in tip number two however since we're paying for additional traffic now i have one additional tip whenever possible make sure you capture lead this means having a landing page with one clear concise call to action here's an example of a landing page that we built for life marketing on this page there is no menu for our visitors we made our call to action very simple all you have the ability to do is to download our cheat sheet or to leave this helps our conversion rate skyrocket and we can better track our money spent on pay-per-click advertising now there are a lot of things that go into making an effective landing page so tell us in the comments below if you'd like to see us create a video breakdown of everything that you need to know and one more thing pay-per-click allows you to skip the line but it also will bring your overall profits down so before you get started make sure you consider your overall marketing budget and what you can spend and still be profitable okay now let's move on to tip number four which is to use social media management it's no secret social media is a massive platform where people go to connect so if you're thinking that your customers aren't on social media think again platforms like facebook have more users than three united states that's massive so trust me when i say your customers are definitely on facebook which means there's an opportunity for businesses however the difference between social media and seo is the intent behind them when people go on social media they're looking for people they're looking for their friends their family celebrities etc they're not looking for your products and services like they might be on search engines so that means if you want to capture intention and you have to create valuable content and sneak peek that doesn't mean listen a hundred ways that your product can help them nobody cares here are two simple tips when it comes to creating content number one before you begin posting you should listen very carefully to your audience by listening i mean joining their groups reading their comments and studying exactly who they're following and why this allows you to learn a little bit more about what your audience's challenges and their goals are and once you have this in mind then you can move on to the most important step which is to create valuable content most people will tell you content is king quality over quantity but what they really mean is you need to know brands colors headlines and stuff that people emotionally respond to so you can sell them we tried that it doesn't work not in the 2020 social media era and the 2021 social media era and probably not beyond that time has long passed so what you have to do is to create value you want to create stuff that makes your audience life better then and only then do you have the opportunity to sell them remember seo is like a mall if someone walks into your store then it's appropriate to talk to them about your products and your services in fact it's expected on the other hand social media is like a park you wouldn't want the first thing you do when you walk up to a stranger is to say hey did you know my call center analytics can hold up to 25 users bro i'm walking my dog so create value here's some stuff that life marketing does for ourselves and our clients we have a content mix of quotes infographics and sharing results here's an example of an infographic and here's an example of some results as you can see every step of the way we are giving people value and when people connect with it it allows us to grow now since you made it this far i have two additional tips for social media growth and the 2r volume and consistency most people won't tell you or maybe they like the experience to know that volume is key for social media organic growth the game is actually quantity over quality not quality over quantity let's look at one of the biggest fashion brands online fashion nova as you can see they posted over 54 000 times on instagram here as i'm recording this video they just posted another 10 times in the last 24 hours and their posts aren't crazy special either now obviously quality matters a lot and you have to give value for fashion nova that value translates into special offers and looks so on a scale from one to ten we rank their quality about a six and a half in their quantity a attend all right now let's move on to tip number five which is to use social media advertising remember social media is like being at a park so social media ads are like having a stand at that part you may get some eyeballs on you but not everybody is there just for you they're there to have fun enjoy a picnic take a walk or something similar so it's even more important to give people a reason to visit you or to get them to click on your ad and when you do you can get some pretty massive results just take a look at the work we did for revised they generated over 50 000 in revenue in a single month the best part they only spent 14 000. that's 24 per purchase which is a profitable sale for them now remember just like with ppc social media advertising you have to know your costs otherwise you can dig a really big hole that's difficult to climb out of otherwise known as unprofitable sales so how can you start using social media advertising to drive results well unlike social media management volume isn't necessary we've seen one ad drive thousands of results but that one ad has to be a really good ad now it's impossible for me to give you an exact formula on how to create ads because it really depends on your audience think about it dog lovers respond better to dogs in their ads and as targeting women probably respond better to the color pink however keep these things in mind number one create an ad that provides value first number two people read headlines before they read copy and descriptions number three you can use emojis to capture emotions and number four use high quality images and videos now a lot of these things are self-explanatory but i want to walk you through a quick example for one of our clients this is a wrestling training course we started out with providing value first we recommended that our audience download a free ebook on attrition for wrestlers in exchange for their email address we put together a headline based on their goals used emojis and made sure that we used a high quality image now your ad is going to determine about 40 of your success the other 40 is your audience and since you made it this far i have a special bonus tip that's on an advanced level what you need to know about social media audiences is that warm audiences convert nearly 10 times better than cold audiences a warm audience is simply someone who's heard about you before they visited your website they saw you at an event they visited your booth or something similar so if you have the luxury of using warm audiences or custom audiences then you're going to have a higher success rate additionally with custom audiences you're able to create a high performing code audience called lookalike audiences and it's pretty advanced but subscribe and we're gonna do a step-by-step tutorial on what all this stuff means further social media advertising is an environment where testing is necessary that means you can waste a little bit of money before you find the right ad that matches up with the right audience unfortunately there's no shortcut to this and it simply is the cost of social media advertising all right let's move on to our last tip which is to hire a consultant or agency a consultant or agency can help guide you through uncharted territory a marketing consultant is usually an individual who can help you out with your marketing an agency is usually a group of consultants now buyers aside an agency can provide you with a little bit more stability than an individual this is because an individual can get sick or find a better opportunity leaving your marketing hanging out to dry but regardless make sure you're working with someone with some experience there are a lot of people that's going to watch this video and decide hey i can do that for my clients too which is great we want to make sure we're providing value to everybody but there's a lot of nuances that it comes to digital marketing when you hire someone you want to work with someone who can guide you while predicting some outcomes and by the way that means you never ever want to hire an intern an intern is basically someone who's going to drain your time by asking you question after question hey boss uh where's the coffee machine at again the best interns have some really bright ideas but they lack the experience to take the lead so majority of the time they wind up following your instructions which defeats the whole purpose behind hiring someone to help guide you so remember focus on experience over price because the lack of experience will wind up costing you and wasted time so in summary let's look at the six tips that we recommend for digital marketing for small businesses number one develop digital assets number two use seo number three use pay-per-click on search engines number four use social media management number five use pay-per-click on social media otherwise known as social media advertising number six hire an experienced agency or consultant now i hope all this information was really helpful for you especially when it comes to marketing a small business if you enjoyed it make sure you tell us in the comments below like this video and subscribe for others that's it for today guys i'm shawn and i'll see you in the next video