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them with that juice ah yes yes your dark brown smooth complexion what else arrested by the Mexican drug cartel some spice in your life I've got to speak to this person food in the hand is better than Toyota Bush the dog keep on asking me what else until there's nothing else bring those funny animals in what else what else what else how would we as a company be able to guarantee something when you've never ever done it right so the guarantees are in place of like hey you're in the car and you're moving and you just want to go faster we can guarantee you winner how to go faster but because you don't have anything that's proven you're basically looking for someone to create an entire wholesaling system for you validate it create like test the hypothesis and then make sure that whole thing's profitable and that's just not something that we can do because you don't have any past data to point to do you understand why those guarantees don't apply yes I do so like look if you look up the dictionary definition of what an entrepreneur is it's somebody who takes risks so I'm not going to sit here on the other end of this call and tell you that there's no risk present in you investing this money in your business to potentially have it not work and either I did that to you I just straight up be lying to you we can go back and forth But ultimately the exercise is going to be around what is your tolerance to taking the risk and in is the reward greater than what the risk potentially holds for you some of the stuff that I can run through you to kind of help you unpack that and add a little bit of color to this decision is which competitors do you know are doing well in your Market in your geography in your sector in your industry give me two of their names awesome terrific look and I plug these guys into sem rush I can see that they've been running Google ads for the last five and a half years and as you can see here look at the monthly spend do you see how this is trending up yeah there's some months where it's gone down a little bit but by and large they're spending way more than they are this time three years ago two years ago one year ago do you think that they would continue to increase the size of their investment on these channels and run it for six and a half years if it wasn't working for them of course not right look at their landing pages look at their funnel this is what we call in our offices dog that's what this is the ads are crap the coffee is weak there's no strong offer on here it's not mobile optimized it took five and a half seconds for this landing page to load this is the dog so if you had asked looking at it you can look through any of our portfolio of the landing pages and stuff that we build and ask yourself side by side if you look at their pages and you look at owls if you feel like what they are running is better than the examples that we've got then I say don't do this it's too much risk present but if you look at these and you think like holy like this looks way better than this this offer is way better the copy is way stronger then where your guy is so we can point to hey we know that there's numerous competitors in your space that are doing the exact strategy that we're telling you to do I'm telling you that there's seven and a half thousand people per month that are searching for exactly what it is that you do in the city that you operate every single month digital is the fastest growing advertising platform on on planet Earth and that's because it works all of these things are things that we're pointing to to potentially reduce the risk for you but there still is risk present but we know that your competitors are all doing this we know that there's seven and a half thousand people so searching for this in your Market we know that it costs 13 a click so it must be working because people don't continue to do that unless it does work and then we know that we are the most proven Agency on planet Earth for you to partner with do you have enough confidence what else that you would need to see so it's just like my conviction level is greater than their conviction level of like there is risk and I don't say hey I don't go into all of that stuff without just literally telling them straight blank what we call a nag right just drop in a negative there is no guarantees you're going to have to take some risk you don't want to make it a big thing like oh unfortunately you don't qualify for the guarantees Tony no no no no no no no right do you have you run any ads before no how long have you been in business for 14 months ah cool well look because you haven't run any ads you don't have any funnels you don't have any historic data of course we can't guarantee anything because what will be guaranteeing we can't guarantee your business model we don't know what that is yet but this is what I can do and then you just stack the proof layer by layer by layer and then you ask them does that all sound reasonable what do you think and if they come back to oh look there is still risk there will always be risk what else are you looking at to grow your business that doesn't involve risk was it a risk to start your business will it be a risk to hire the next team member that you need of course it will because what if they don't work out but somehow you still wrap your head around making that decision if you speak to anybody and they say that there is no risk they are lying to you because you don't have any data it would be different if you came in and you were like hey here's 12 months worth of Google ads data this is what's going on this is how it's performing and I could have a look and audit your stuff and then I could say with a level of confidence here I guarantee that we can show you a 30 Improvement on these numbers but we don't have that and we're not going to have that so let's just focus on what we do have hey guys if you're enjoying these videos please like subscribe and hit the Bell Button as we're dropping a video like this every other day on YouTube and if you've got any questions just leave a comment below with hashtag heysubry and I'll do my best to get to it [Music] thank you [Music]