Closing sales leads in loan agreements

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every mortgage company would love to increase their closing ratios on internet and direct mail mortgage leads but very few know the specific tactics that can help them move the needle here are four strategies that we've proven to increase closing ratios for hundreds of mortgage companies first send a follow-up direct mail marketing piece to your internet leads sounds crazy right you already have their contact information and you've probably called and emailed them already so why invest more because it works ing to a recent mortgage lead funding study only 5% of internet mortgage leads turn into a funder loan that means that 95% of people that fill out a lead form to get a new mortgage are not converting to a new loan what do you see here you could read opportunity is nowhere and just keep doing what you've been doing or you could see this as opportunity is now here and crush it second use a personal identification number or pin in your direct mail that connects to an instant access lookup system to access details specific to your prospect property liens lender and more our unique pin system is customized to each piece of Direct Mail we send out and our proprietary instant access lookup system gives your loan officer immediate access to a picture of the home the square footage the loan amount from when the last loan was done the average credit score in the neighborhood an open lien report and our AVM system with comparable sales data and a current estimated home value the pin will provide all the information you need to close alone except for income and credit information can you say this rocks not only does it pin simplify getting to know your prospects it saves time and data collection and relationship building rather than spending time and collecting data your loan officers build a solid loan scenario to meet the prospects needs and shorten the conversion cycle our clients now demand the strategy in every letter we print third work with the full service direct mail marketing company one-stop shopping streamlines the process which saves you time stress and money we offer comprehensive marketing services including direct mail email and interactive social media campaigns overflow works is a full-service direct mail marketing company and offers all of the services you need under one roof we designed print way stamp and deliver your mail by cutting out the middleman we shrink your turnaround time forth get professional help don't use trial and error with your marketing dollars and waste time and money our expert marketing strategists are knowledgeable about the mortgage industry specifically because they've been successful in the industry we've recruited top talent graphic designers copywriters list builders email marketing gurus and several other top talent leverage the experience and expertise of those that have been successful at not only marketing but marketing specific to the mortgage industry the president of Overflow works comm Jeff Bush has over 20 years of experience in Direct Marketing he's delivered over a billion direct mail pieces for the mortgage industry and as a mortgage call center expert his experience as the owner of a mortgage banking company for seven years gives him a unique perspective on the industry's challenges and ever-changing needs his mortgage company closed over 5000 loans between 2000 and 2007 and his primary lead generation tactic was direct mail so when you partner with overflow works for your mortgage marketing needs you not only get marketing know-how but expertise specific to the mortgage industry want more great insights to improve your response rates closing ratios and more visit Overflow works calm or give us a call at one eight hundred seven eight four five one ninety four [Music]