Closing sales online for travel industry

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How do airlines sell their tickets? Through  what channels? Airlines communicate directly   and indirectly both offline or online. I am  referring to the Global Distribution System (GDS),   the Online Travel Agent (OTA), the metasearch  (the use of sites for comparing prices),   the airline brand website, mobile airline apps,  and, not least, the contact with traditional   agents. The GDS remains responsible for  presenting the inventory of airlines   when their seats are sold through Online Travel  Agents or offline channels. Obviously, new trends   encourage the use of direct channels, avoiding  travel agents and, as a consequence, GDS.   The future of airline distribution is the  commercial future of the aviation industry itself.   More than ever, airlines need new revenue  streams for their recovery in a post-Covid   world. For airlines, the key to success will be  becoming true retailers – which means recognizing   what their customers need, when they need it,  how they want to buy and pay. Once again the   Global Distribution Systems if they are not  able to surpass themselves will be surpassed.   In a study carried out by IATA in 2016,  which contained a selection of 49 airlines   represented by their executives, consider that the  website sales channel is very powerful and tends   to be preferred in the near future. ing  to data from the STATISTA website on “Revenue   Share of Sales Channels of the Global Travel and  Tourism market from 2017 to 2025”, the market   share for online sales has been imposing itself:  in 2017 it reached 60% ; in 2018, 62%, in 2019,   63%, in 2020, 65% and in 2021, 66%. They  predict that by 2025 they will reach 72%. Do you think that the future  of distribution is in the GDS?