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sales professionals and customer service reps have one goal in common to make customers happy but sometimes they bump heads that's because sales professionals are out to win while customer service reps are out to help while there's no doubt that both sides have a similar goal which is to get customers on board their route to get there can sometimes look pretty different so what's the difference between sales and customer service reps what do they have in common and how can you as a business owner take advantage of what each side has to offer let's start with what they have in common both customer service reps and sales professionals want to make customers happy and also build fruitful relationships Plus customer service can directly influence sales which means that these two teams really should be working side by side the main difference is that sales professionals have a direct goal of selling a product or service while customer service reps are focused more on helping customers through their journey of using the product so that they can leverage it to its full potential another important distinction a lot of sales reps focus on quantity whereas customer service reps focus on quality think about it every year sales reps are given a target number that they have to hit their commission their paycheck even their job depends on hitting that number to achieve this they rely on tried and true tactics like creating a sense of urgency with their sales pitch auditing their sales pipeline looking for blockages and bottlenecks and asking their leads more questions to determine what they really need customer service on the other hand wants quality because that's what every customer deserves no business is operating in a vacuum if you can't provide the proof and the evidence that your product or service is the best choice your customers are just going to go to your competitor customer service is vital to this in fact research from Salesforce tells us that 79 of consumers are going to decide whether to purchase based on the qual quality of the customer support this is why customer service reps care about things like knowing the product or service forward and back getting back to consumers in a timely manner personalizing their support and actively listening the sales department wants to close as many deals as possible they're motivated competitive and focused on the goal of making more money for the company on the other hand customer service reps have the goal of helping consumers as much as possible their patient kind and very generous with their time so you can probably see why when you put these two teams together within an organization sometimes it can create a little bit of friction if you have a company where sales and customer service exist side by side or maybe they even work in the same Department then it's important to understand how each group functions so that they can work together effectively and move toward these shared goals as opposed to being at odds with one another if they each understand how the other team works you can avoid these issues you work hard to make your business a success but sometimes it can feel like you are swimming through an ocean of customer data you need a CRM that can help you organize all of that data so that you can make better decisions about what your customers need and how you can help them engagebay is an affordable all-in-one CRM tool that's going to help you manage and automate all of your sales marketing and customer support efforts sign up for free or book a free demo today and if you want to learn more about sales or customer support head to our blog foreign