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what's up so a lot of you guys have told me that selling is one of the most difficult things that you face in your pressure washing business which absolutely makes sense because you're selling something that is relatively intangible it's not like when you're going to go buy a car and you can go out and test drive it to know exactly what you're going to get so the question is how do you sell the intangible the invisible service well you need to have the knowledge of your service the benefits you provide and the confidence of how to communicate all of that i want to show you a quick video to see what i'm talking about i was out checking on my guys as they were finishing up a huge gutter cleaning job at an apartment complex i saw this beautiful corvette that was being detailed and i walked over to the guy to ask him what the cost was and he really just blew me away uh he didn't talk price initially he just went through his process and the benefits of course i was looking at the end result but most of the time we're just getting phone calls or email requests right so obviously those calls are getting generated and are a direct result of our marketing efforts your online presence and customer acquisition systems as well as the follow-ups and if you're interested in learning more about that check out the first link in the description below to learn more about the next level course and that covers all of that and a ton more but the bottom line is selling services means selling yourself your team's expertise and the value your company brings to the table it's a tricky prospect but check out miguel from poppy's fine auto detailing to see exactly what i'm talking about all right man so you know like i told the folks uh i came over and i was asking you about how much this cost because this thing looks absolutely stunning and uh tell me what you told me about your different packages and kind of what you do and the process that you go through we do fine automotive detailing we do waxes sealants and coatings this vehicle today is getting a one year coating which the one-year coating package comes with a wash a clay bar a paint decontamination and then it gets coating prepped and then it gets coated so with the coating you get uv protection you get hydrophobic properties you add slickness you add gloss to it and it locks it in for a year i also offer a five year coating and an eight year coating the coating goes on the glass on the paint on plastics on rims uh protects from bird poop acid from the bugs that get slammed on your car waxes and sealants are dead coatings are the brand new thing they're a little pricey but they're worth it in the long run so you were telling me you've got a one year you've got a five year and then you've got an eight year and you were saying that the eight year is actually your most popular next to the one year yes and so that's really cost driven as you go up in price and you go up in the quality of the protection the lifespan of that particular product just continually increase yeah on your coating is a graphene ceramic spray made by atoms this is a one year coating this is the eight year coating underdog pro the five-year coating is underdog light this will cover up to a f-150 windows rims paint and plastic a lot of people think about just going to the car wash running it through the car wash and it's clean but what those car washes do those things go a certain mile per hour they never clean them dirty they have sand they have mud and they create swirl marks and they just you end up needing a new paint job by the end of the car's life cycle which shouldn't happen these coatings have been known to last 10 years depending on the maintenance of the person that has them you know now do most of your customers call you back to do the cleaning so they call me back to get a maintenance wash so let's say this guy he got a 350 one-year coating package um what it'll cost me to come back uh it's probably like eighty dollars to do a maintenance wash this includes exterior interiors rims tires dressing on all plastics and because you've already done all this amazing work it's super easy it's super easy to clean i'm coating a corvette today that doesn't mean that only nice cars up scale cars get coatings all kinds of cars get coated you have a 20 20 camry get it coated you have a jeep wrangler get it coated we also do paint corrections to get your vehicle looking brand new as they it just adds a shine a gloss that a wax and a sealant will not do so how long have you been in business i've been in business for about seven months now oh congratulations coming from a background of welding and fabrication i wanted to start my own business and i fell into detail and fell in love with it fell in love with the customer service and uh just getting people's rides back to yeah well i tell you and and this looks amazing and what was really amazing and impressive to me was when i came over and just started talking with you and you the level of detail that you were able to tell me about the products about the process it i mean that's sales 101 man you knocked it out of the park i love that you're you know you're just starting out it looks like you've got a great i mean the setup's great you're out here doing some beautiful cars you're doing an outstanding job i love to see entrepreneurs out here killing it man so uh thank you for uh you yeah man and this is poppies fine auto detailing 912-250-9707 feel free to call text we'll come out inspect your vehicle and give you a quote absolutely we appreciate it man thank you very much bye all right