Cloud based contact management for planning

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welcome to CRM 101 your introductory course to customer relationship management software and its many features benefits best practices and pitfalls in this episode we're going to take a quick look at the differences between two extremely popular types of business software CRM and Erp now both CRM and Erp offer powerful tools to boost your organization's profitability some CRM and Erp features actually overlap and many systems are integration compatible with one another some Erp systems even include lightweight CRM or CRM like features but there are major differences between the core principles and functionalities of CRM and Erp so in this episode we'll explore those differences and what they might mean for your business so what is CRM CRM stands for customer relationship management CRM is specifically designed to increase sales from both new and repeat customers it's also designed to improve customer Relationships by enabling you to create a consistent highquality experience for both customers and Prospects basically CRM is about improving your ability to connect with prospects and then ensuring timely reliable consistent and Quality Service as those prospects become customers better customer relationships create loyal customers and loyal customers increase your long-term profitability so put simply CRM gazes outward to where your team interacts with customers and Prospects and CRM is therefore especially useful to your sales support and marketing teams a well-implemented CRM system can help your team improve response time pursue new leads and opportunities more effectively create automate evaluate and iterate marketing campaigns standardize and streamline the sales process analyze customer interactions and purchasing patterns facilitate consistent highquality customer support and automate repetitive tasks so what is Erp Erp stands for enterprise resource planning Erp is designed to improve the efficiency of your business processes to reduce overhead and cut costs but while CRM focuses on Prospect and customer interactions Erp focuses on all aspects of your business and while CRM focuses on boosting sales Erp focuses on reducing costs increasing visibility and streamlining processes so whereas CRM gaze is outward Erp gazes inward at what your team is doing and how efficiently they're doing it Erp can therefore benefit any division in your Enterprise properly utilized Erp can help your team enter and track real-time business process information within and across departments it can alert team members when issues elsewhere in the company might affect them can help you plan department and Enterprise level strategy based on enterprise-wide knowledge it can help you process orders update accounts and Trigger automatic alerts to fulfill and build those orders can help you manage manufacturing and Supply chains while creating records and alerts at every step in the process it can help you track recruiting and hiring initiatives and it can help you manage payroll benefits and personal information for your employees so the big question for most businesses becomes CRM or Erp if you're choosing between the two there are three main factors to consider needs investment and scale there are a lot of similarities between CRM and Erp but each serves different needs CRM is built to boost raw sales numbers while Erp is built to reduce the cost of each sale CRM systems also tend to be much cheaper than Erp systems so while neither is a small investment Erp is typically a much larger investment and finally both systems scale very differently CRM tends to provide proportionately greater benefits to small and medium ium sized businesses with room to grow and for which a boost to Raw sales numbers can be a big time boom Erp on the other hand provides proportionately greater benefits to large complex organizations for which a cost cutting efficiency-driven system can scale well enough to provide potentially huge Returns on your investment of course those larger organizations aren't likely to turn their noses up at increase sales or anything so many organizations use an integrated CRM and Erp system and the good news is even if your business isn't ready to take full advantage of Erp now you can always start with CRM and then integrate with a compatible Erp when you're ready for example Microsoft Dynamics 365 for sales which is a CRM system integrates seamlessly with Microsoft Dynamics nav an Erp system and you can do so years down the road to grow into the need and spread out both your risk and your investment and if you work with us we can refer you to one of our trusted Erp Partners if and when the time comes to add Erp to your business strategy for on how to get the most from your CRM click the link on the screen or in the description below that's all for this episode but join us again next time for more entrylevel CRM info we'll see you then