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in this video we look at what a sales funnel is  and how to create one in five simple stages if   you're interested in learning how to measure its  success and how to increase your conversion rate   be sure to check out our other video linked above  on your screen now and in the description below   although you can't guarantee that visitors  purchase from your store on their first visit   you'll increase the chance of converting them if  you devise an effective ecommerce sales funnel   that reflects your customers buying journey an  e-commerce sales funnel illustrates your customers   journey from the moment they become aware of your  product to when they purchase a product the sales   funnel may also increase customer retention  cross-selling and subscription-based sales   depending on the products you offer and how  users navigate through your e-commerce store   your conversion funnel might change in  specifics you might have a shorter funnel   and a faster conversion rate if your prices are  low because consumers have one less thing to   worry about when deciding whether to purchase  your product but some basic steps to creating   an effective funnel apply regardless of  your target audience or type of business   your ecommerce store needs a reliable sales funnel  to analyze which areas of your ecommerce business   drive sales and which areas need to be optimized  your conversion funnel might show for instance   that your audience uses social media to  follow your store's promotions or discounts   armed with this information you would boost your  presence on social media platforms like facebook   or increase your followers to best understand how  a sales funnel work smart insight's visual diagram   comes in handy by illustrating what the average  conversion rate for an e-commerce sales funnel is   as this example shows nearly fifty  percent view a product page but only   fifteen percent add a product and only  three point three percent make a purchase   such a difference in conversion rates shows how  important it is to improve your landing pages with   compelling call to actions that encourage users to  buy your product simplifying the checkout process   and boosting the speed of transactions will also  help optimize your conversion rates for maximizing   sales you can create a sales funnel through  five key steps your consumer moves through each   starting from the moment they learn about your  product to the moment they make a purchase   number one the awareness stage the awareness  stage is at the top of the funnel and represents   your initial exchange with potential customers  they become aware of your e-commerce business   your products and services and the benefits  and solution you offer to their problems   the information and content you deliver to  potential users are especially important at   this stage because it may highlight a problem  consumers are unaware of convincing content   identifies your target audience introduces your  brand identity and offers solutions to potential   problems for your customers the best strategy  is not to try too hard but to deliver valuable   information focused on educating your audience on  the benefits and using your products and services   the goal at this stage is to inform not sell  whether your user is searching for a specific   product or searching for a service you offer  they will learn about your company through a   web search seo becomes a crucial strategy if you  want to end up on top of google search results   you can use several tactics to improve your  search rankings and increase traffic to your   site one of the best ways is to write long form  copy that educates your users with blog posts   but you can also use downloadable material like  videos white papers and pdfs using short videos   or visual content through facebook ads can  also be a good way to introduce your brand   ultimately you want engaging content that not only  forms but also builds trust with new customers   since google largely ranks its results based  on engagement or click-through rates your   best bet is to have interesting material that  encourages clicking links or call to actions   number two the interest stage at the second  stage you have a compelling copy that draws   your customers attention but not everyone who  learns about your ecommerce business is interested   in learning more about it each customer journey is  different and users have equally different motives   when they navigate your site if customers  are interested they will initiate contact   they may subscribe to your newsletter download  an article or become a follower on social media   you can facilitate your customers move through  this stage by using different strategies   fast navigation is key if navigating between pages  becomes a hassle they may abandon the site before   moving further in the funnel make your inventory  searchable and use filters so it's even easier   for your visitors to explore your products and  services another strategy is to include links   to your social media like facebook instagram  or twitter it's a perfect place for potential   customers to chat and connect with your team  to engage your audience even further you may   include a clear call to action however this  isn't the time to pitch your actual product   instead offer something like a discount  just for visiting a landing page or use   a pop-up offer that gathers email addresses in  exchange for something your customer would value   for example this could be a helpful ebook number  three the decision stage once consumers have   looked for the different products or services  you offer they'll decide whether to buy from   your store here your goal is to convince them of  the value and benefit of your product and prove   your initial claim to convince consumers you  are a genuine brand you can use strategies that   highlight user reviews or word of mouth social  media content expert reviews or case studies   sometimes reviews from recognized experts or  authorities are necessary citing reliable research   and testimonials is a great way to support your  claim because many look to scientific facts for   purchasing items clear product descriptions  with high resolution images can also help   consumers decide especially with products  that have a heavy visual appeal like clothing   artifacts jewelry and the like to give an extra  nudge you can also offer things like discounts   free shipping gift cards and easy returns not  only are these enticing promotions but they also   encourage further engagement from consumers to  buy from you again number four the action stage   the action stage is the final push button in  a customer's buying journey this is when your   customer follows through with their transaction  by making a purchase facilitating the checkout   process is key since a smooth buying process  gets them to the next step in the funnel to   buy again to improve your online checkout process  you can focus on several tactics creating a sign   up process can be one of the easiest ways you can  make the checkout experience more convenient by   having an account your customers can automatically  fill payment and shipping information   have access to previous orders or reorder items  faster it saves time and eliminates the hassle of   filing forms every time they make a purchase that  said for other stores requiring guests to sign in   before purchasing may not be the best idea so do  some testing here to see which method works best   yet another frequently used tactic especially for  multiple step checkout processes is to have status   indicators that inform your customers where in  the process they are when you have a multi-page   checkout it's important to have the checkout  basket on every page so your customers don't   abandon the transaction to look for information  about their purchase if you ensure your customers   that their personal and payment information are  secure they are more likely to continue with the   checkout process having a constant reminder of  secure purchases by placing security certificates   and messages in the footer of each page on your  site will bring peace of mind to your buyers   lastly you can accept multiple methods of payment  to meet your customers preferences this works   with card types as well as digital ways of  payment like amazon pay apple pay or paypal   number five the repeat business stage the  last stage in the sales funnel happens   after your customers make a purchase and is  the ideal goal for any e-commerce business   to have returning customers who enjoyed the buying  experience customer retention is crucial because   this group of customers can advocate for your  brand refer a friend share their experiences   on social media and ultimately grow your  business with referral sales or brand advocacy   this is why rewarding your loyal customers is an  effective way to establish a strong customer base   you want the best possible experience for repeat  customers with features like loyalty programs   gift cards or bonuses for repeating purchases  discounts or prizes for best customers on social   media or vip invitations to exclusive events a  good example is sephora's beauty insider program   which provides a private hotline and invitation  to exclusive events for their most loyal buyers   those who buy a thousand dollars per year from the  site they also offer other tiered levels with even   greater rewards further encouraging customers  to shop with them again and again setting up a   loyalty program is super easy shopify woocommerce  bigcommerce and magento all have plugins for such   programs you can improve these by tailoring them  to your target audience like offering customer   surveys promoting the program on your site or  social media or giving freebies or reward points   to get your loyal base going creating a sales  funnel might seem like a complicated process but   it should be at the very top of your to-do list  if you want to improve user experience generate   sales and increase conversions to learn how to  measure the success of your sales funnel or how   to increase your conversion rate be sure to check  out our other video in the description below or if   you need any help creating and implementing these  types of powerful strategies feel free to contact   us to speak with one of our experienced e-commerce  experts thanks for checking in with us today don't   forget to leave your comments hit that like button  below and subscribe to our channel until next time you