Streamline Your Conversion Funnel in Marketing with airSlate SignNow

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um hello everyone and a very warm welcome to your all present here today my name is chill and today i'm with mr alex as he will be discussing how to build a conversion funnel to improve your sales if you have any question regarding today's topic do leave them in the comment section down below and mr alex will answer them right after he finished presenting without further ado i will pass the mic to mr alex okay thank you chill for the introductions hi good afternoon okay i can see people start coming in okay welcome welcome so i have one more phone on my table here yeah just to see how many of you is coming in thank you very much for spending this afternoon with all of us here and i want to make sure that this one hour is going to be worthwhile of your time so in the meantime while we're doing the uh while i'm doing the sharing you can always ask questions yeah just put your questions in the comment box and we will have about 10 to 15 minutes of a q and a sessions to answer all your burning questions all right so once again my name is alex and i'm being in the digital marketing industry for about seven years now so my last job was an executive vice president of digital marketing where i manage a team of four to five groups of people young dynamic marketers to help groups of companies to grow including fundraising events conference seminars webinars fmb health and medical health care industry medical devices and so on and so forth i want to share all the things that i do that works for me and perhaps you can explore some of the tips and recommendations that we've been using okay so currently i have a digital agency that helps specialize in helping b2c companies to improve their marketing and market marketing performance yeah and i'm also a certified hrd com digital marketing trainer uh certified digital marketing professional and also nlp coach today our goal is to help you to close the gap on the marketing funnels right so how to build a conversion funnel to improve your sales to improve your inquiries to improve the numbers of downloads to improve the number of leads so that you can improve the overall marketing campaign without actually spending a lot of money right now let me go to the next slide let me start by sharing what is a sales funnel okay so sales funnel is an online term but if you look at it actually is the it's just like a sales process yeah a series of follow-up process they will bring your potential customer one step closer to your offer so sales force funnel is like a sales process a series of follow-up process all right so the goal of why each company or business would need to create their own sales funnel is to improve their overall conversion to help you save more marketing costs and reduce some of the manual work yeah the problem why sales funnel exists is because um is to help you to know which part of the funnel that you require your improvement how does your customer journey right gone through online what's the process like that influence that purchase making decision so you can actually predict the steps and then put it in all the elements and block to make the whole thing even smaller all right so if you want to build a funnel the first thing that we need to do is to understand the customer's journey first so if you understand how a person walked through from step step a to the last step of buying things then it's easier for us to build a funnel strategy right so if before we start building a funnel we have to understand the customer online buying journey so for example how does your prospect make a purchase decision about your product and services so different buying stage will require different marketing messages so let me briefly explain to you what does these stages means you see when someone want to buy things huh let's say a person want to buy a essential oil there's a series of steps that they will need to go through to make the purchase decision correct think about the phone the iphone the samsung smartphone that you bought that you buy previously there is a series of steps that you go through in order to get that phone you won't stray away get the phone once you know that right i when i go to shopping mall when i look at this bottle i won't show right by no why there's a there's a thing a lot of things i need to compare a lot of things i need to do research to influence my decision right generally speaking there are five stages there are five stages here so we have advanced stage we have interest stage where consideration conversion and retention stage these are the general five steps of a customer online uni the first stage is called venice avenues means i don't know about you i don't know about this brand or product then now i know okay so if you can put a comment and share with us right how do you aware that's this product in the first place okay and then how does the the product makes you interested then what do you do to actually assess the quality of the product before you buy yeah and then how companies is doing things to increase the retention so that you buy from them over and over and over again so understand these five stages is going to help you to plan a better marketing strategies remember awareness interest consideration conversion retention so let me give you a case study to do that example let's buy let's talk about a new phone this is a samsung sap for phone right how do you know there's such phone in the first place how would you know there's actually such a new phone in the first place some people will say oh from youtube ads that i saw from billboards from cinema before the show is on the trailer from facebook you video from friends yeah maybe from my friends you saw your friend have a zac full phone right then you asked about it or from a tv news media like for me i don't know that these things exist until i saw a uh a ntv7 news channel when they are announcing the uh when they are doing the the news then they have this they talk about this thing so that's how i know so this is called advanced stage so once you're aware oh there's this smartphone what's the next step people will usually do people will start researching gather information about this phone right so how would people do they'll go online they go to official website they will ask more friends whether this phone isn't good they will check with uh their colleague they will uh what else they will check social media look at reviews and so on and so forth correct then after that they might also do what they might also continue to look at the reviews they compare the price between the latest phone and the previous model of the phone brand samsung brand versus apple brand samsung brand versus oppo brand okay and check which one fits better into their budget and their needs true so from dono now they are aware of this one then they start researching things online then now they search even deeper compare price compare functions features and so on and so forth so what's next so what will people do usually after they do all this research they'll buy right so how do they buy you go to the shop look at the phone touch the screen then talk to the customer service then they will test it out some people will buy online some people just go to the shop offline and then they'll test the whole experience once they're satisfied only then they will what they will buy correct so after they buy what happened then they will start experience the phone then they'll start posting things around so now friends who doesn't know they will also know that oh that's this new phone that i just bought so this is the example of a customer online journey think about how they make purchase decision every single steps okay example so awareness how do they know that such phone exists from youtube ads from tv show from friends mansion facebook news cinema and so and so forth how do they then what would they do next they will start searching online discover new features ask friends check specs influencer review then they'll continue to do even more research like what's the price comparison walk into the shop check the details warranty make sure everything's okay then they will start buying thing right they will start to buy the check whether maxis have this rn1 ringgit phone true then they will look at whether this phone has zero percent installment then customer service and other packages yeah after that only they will what they will use it then they they if they like it what will they do they'll continue to share with other people so it creates even more awareness to their own friends to their own market so this is a journey of a person of how they buy things so once we know we identify the journey right we can start building a funnel a follow-up sales process that is catered for this group of people okay all right so remember every user has a journey before they buy something every user have a journey before they buy a product or use the services what you want to do is to build a proper funnel we will have to start identify their step that journey identify your customers buying journey and start building the final economy so funnel is all about testing different offers test different marketing message the copies the images and the community to help grow a company right so this is all funnel is all about yeah now to build a good funnel you have to first build a great offer to build a good funnel you have to first build a great offer it's not just an ordinary offer but an irresistible one have you heard of irresistible offer right and sometimes we call it leak magnet how many of you heard about link manage it's a very common term when it comes to marketing it is a strategy to help you expand your marketing message to the code audience last time if you want to let people know about this new launch product new this new launch services you have to do a newspaper for brand awareness then you have to what you call distribute flyers and all the stuff right so right now it is the same thing you go into social media you tell people you have this new offer this product new product needs new launch and then you don't want them to just buy the core product you want to give them something to experience first to attract them to say yes i want to come and take a look so link manage is a very powerful way critical way for building a funnel later on okay so if you want to build a good funnel you have to first have a great offer identify or come up with an offer that makes people say yes i would like to know more and link lingman is an inbound marketing strategy that means you attract people you don't go and chase people say hi this is my sample this is my sample please use please use so you don't do that we throw out this offer people just come right that's called lead magnet right attraction what is elite mannequin in simple term it is an incentive that marketers will use to offer their potential customers in exchange of their information if you look at the screenshot there you can see the checklist for productive meeting so this is one of the classic lead magnet is a pdf file that once you enter your email address and your phone email sorry email address and your first name then you can download this checklist for productive meetings understand so lean mannequin is to design to attract people who especially people who don't know you don't understand what you're doing to let them have a taste and experience of what you have to offer okay it is one of the best way to help you capture the core market and start building likes trust and relationship later on so the purpose of a linkman neck is to help you to capture and qualify potentials potential customers it will help you break the ice acting as a bridge to build connection likeability and authority with the co-audience it is to allow potential customers to experience our product services before committing into core products and others so the goal of eliminate is to build what relationship trust likeability before asking them to commit to get their main offer if you want to buy oh sorry if you want to sell something online five thousand six thousand no one would just look at the ads and say yes i want these five thousand products because it's a high value item so people will come up with a experienced product like a lead magnet to say hey i have these three videos tutorial teaching uh your children how to score a within two weeks so then most parents will wonder parents will send in their details in order to get that video tutorial or the pdf file so the more the parents the more parents download and then the experience they like it they will usually what one more once more say okay i like this checklist what else do you have what else do we have so that is where we will offer them the core product so this is one of the way of how we usually manage i'm going to show you some of the process an example of a sales funnel and some recommended tools in order to help you build a funnel that doesn't require you do all the matter work every time a good sales funnel should cover a lot of uh automation for you yeah we can't really do hundred percent uh automations especially local actually if you want you can but my suggestion is that you should try the hybrid right hybrid process of a sales funnel in order to see a better result let's take a look at example so look at these three things they could be different formats the left side is the digital products how to continue to invest even if you don't have a 90 loan so this is about property investments it's a checklist it's a guide and i'm going to try out i'm going to show you to you for free if you want this checklist or guide on how to invest even if you don't have 90 long you can always download this for free the second one is the offline or a preview class right i'm sure you have uh seen some of these cards through hours class three hours class some even give you one full day workshop training for free so the owners are linked mannequin so the second one is one of the hr consultant funnel that we built from them so they will host a one full day class on how to retain talent how to recruit talent talks about okr strategies talks about setting kpis talks about uh how do you how do you manage the team and scale your business so if the person don't know you then you will need to do this first right to to build relationship likability if you can spend one full day with the speaker or the person then i'm sure some relationship will be what will be uh will be established so that's the goal and nuclear right side is the online webinar workshop right so some people will also give away some of their trainings for free online where you can register and they will show you what do they have to offer a good lead magnet is also a lead magnet that can help you to do what position yourself as an expert okay so that's how i grow and i build my business too you see in the market i'm not a famous guru or speaker but i always get a lot of engagements and corpus companies coming to me and not that because i have a brand it's because i do have i have a lot of these types of giving lead magnetic services for people i usually train and i share a lot of digital marketing works follow my friends and for my colleagues and for my clients so they all know me that i don't keep things on so that could be also hurtfully managed right so lin-manue can be many many different formats the goal here is to add value to their life helping them yeah give a taste of uh about your products and services your expertise without right without actually asking them to pay first right let them experience let them trust your services your your brand and your expertise before we ask for a sale let's go over lemonade so you look at this one is for uh products have you seen people give away free watch you if you look at the amount is zero right zero usd so you just have to pay for a shipping cost so products can be used as a lead magnet and then you can structure a product at the end of the day you can sell them the strap or other premium brand watch so the goal here is to attract you to sign up to join my community or a database the second one is a report it's a cities a secret or a ctos report that we use required by the banks to access whether you are eligible for loan or not okay so this is another one now the third one is actually the one the third one is actually the uh what i call a cafe so a cafe wants to do a cafe wants to invite more people so if i like to drink a coffee and i see second car coffee for one dollar it attracts me right i will call my friend hey brother do you want to come to a cafe second cal coffee only one because we all know that latte on the cafe how much does it cost 10 ringgit nine ringgit 11 ringgit that's that's the range right but if you can get one for free for one ringgit for a second cup then you realize that oh this is a deal a no-brainer so this is also a very good lead magnet example to help to drive traffic to the store so it can be services it can be products both works fine let me give you more examples actual examples that some of it uh some is proven that's working so you have free facial during your birthday month so when your if your facial uh what you call a let's say there's a facial salon what they call shop texted you say hey so you so it's your birthday month and we want to give you this free facial yeah would you like to come so it's a value added services so limit attract people comes then when you build relationship you discover their needs then you promote your offers and products the second one is free blood test report have you seen people doing that yeah so there's this medical center it's called isu medical center so that's what they do they invite people they go to roadshow they call up people they say hi we are from ihu medical center we are going to give you a free blood test report oh sorry free blood test with report so you do the blood test and then immediately within three to two hours you're able to get a report and then you have consultant to consult you talks about uh how is your blood test uh what do you need help with or everything then in order then they will only promote you their membership program okay interesting and then the third is free health check so free health check very straightforward then fourth free 550 sets of kaya but totals every morning this is for a new local retail shower usually they will have they want to let a lot of people know that hey this copy tm or this uh hawker centers just newly open and we want to drive a lot of people so they'll give away 50 sets of kaya but the tools so remember when you go when you do this right it's not only attract the person even actually the entire family then the family will go and share with their friend friends share with their friends friends from shannon and friends so it will just broadcast to entire neighborhood without you actually doing a lot of distribution brochure right so this is a very good leak magnet to draw people crowd straight to your shops you have free trial uh trial free class this is very common right you have ladies night free food free flow drinks yeah so then you have hairs cup treatment key for 28 ringgit you have ebook checklist templates free one dish food every month so this is a restaurant so every time they want to log in the customer they say next time you come we are going to give you a free dish free dish radish yeah so this is true extra people look to keep coming back to your store so these i hope these examples give you some idea on what you can do to improve your existing offer which then follow up with the core offer yeah so if you want to improve your funnels different products and different services will require different types of finance depends on what types of products or services do you provide and then you craft out the customers online journey then you know how is the follow-up process you would like to have and which part can you which part can you automate and which part do you think is the weakest part so that you can fix it so let me give you some example on uh on the social owner this is brandon basha brandon is a world-renowned self-development coach and what he does to promote his class is he has this book high performance habits where you can actually get his book for free yeah like me so i like the book i like books i like to learn i like to grow so i like to get his book the message is this book is hard tower teaching you how to become a high performance high performance in your daily life and at your work and it's free for you so you just cover the shipping cost and you of course you know the shipping cost can cover the book cost right so the goal here is to offer something of high value to people then after that they funnel to people to their online classes where he teach even more and details about this whole book about so now you get to know the speaker you look at the way that he do things the the the what you call the content you like it very much you want to learn more then you start see what he has to offer right so this is one simple way to do a funnel example number two this is one of the nlp coach that we help them with so during pandemic a lot of people has mental mental stress emotional stress and we want to do something for these people what we do is we launch a free webinar class right so there's a lot of people come in to listen on the emotional intelligence how do you manage your stress anxiety how to find peace how to control how to overcome stress fear during the pandemic lockdown this happens during lockdown yeah so people come and learn then after that during the during the uh lockdown after lockdown then we invite them to come over to experience live healing sessions offline just let them get give them a taste how is it like applying our technique offline then after that they will have a live workshop so if the person like it they experience the hearing process they want it to learn more they want to become a coach they want to help others then we will hold a paid live function for this group of people so this is for coaches and consultant you can do that right and one more yeah so this is back to the free watches uh same thing you're going to pay for the shipping fee they're going to give you this very nice watch and then through different newsletters they'll show you the latest strap offers and some of the other brands the complement of whatever you have now this is for e-commerce okay so doing this part you will be able to show case to your audience who you are what you do build the know like trust foundation yeah it takes time to build trust true and it takes time to warm up your callings agree so how can you do it how can you do it faster and more efficiently the goal here is to limit it then you have limane you can come up with a series of follow-up process to upsell of course that is the funnel now this is an example so we last time when we want to do property projects so we have property education we have property projects we want to target people who are interested in property investment working professionals business owners and directors so everyone every month we will hold a networking business so this networking dinners is true is to get people to come in to network at the same time share the topics about property investment then we will hide we will invite the speaker to come and give education free training then after that we will funnel them to a workshop in class right one day two days for a few hundred ringgit and then afterwards once these people learn there's two things they can do they can either go and buy themselves invest in themselves or they can uh work with a team of specialists they just out money just invest only also can so there are few ways to do it so how we do it is through networking dinners we funnel these people who are really interested in property investments we teach them then if they say they don't have the time to apply then we will show them our projects while the projects that fulfill the criteria of investment then if you want to join then you just chip in the money example so once you got a probably what else do they have the back end you can do property management you can put do renovations everything you can build the funnel just like that so this is one of the things that we do it last time and it works very very very well yeah not only you help your customers solve every problem almost every problem in every single stage by the same time you also increase the average order value of your sales okay all right there are these two funnel simulation software that i that you can explore if you have time you see last time we want to draw a funnel we'll use a4 paper okay a4 paper draw a landing page draw a thank you page right all hand written then after that there actually people are started building funnel simulation software to look at the whole thing the whole funnel in the broad eye view the bird eye view so these are the two that you can explore gero is payla gero is paid far analytics is free and paid yeah so you can create a free account and then you test out uh and then you can start building your funnel from a canvas from a canvas so when you do that then you can see the whole thing so let me show you some example how it looks like yeah let me show you some example how it looks like this is a lead magnet for our funnel so in a can simulation funnel walkthrough simulation funnel walkthrough let's see um this one is guerru because i have a guerrilla account then this is one of the example you can do starting from the traffic channel yeah you look at the one the number one is actually the traffic channel so we're running facebook ad example drive people to the opt-in page download something it can be a digital products right and then after that uh we link them to a content page or thank you page then after that they look at the content they like it they continue click go to the sales page then after that they will check out and then make payment if they don't buy what's next we will send them a series of email can we see four emails there so we will also automate some of our follow-up process example the first email talks about welcome and thank you for downloading the uh the the checklist then the second meal talks about uh uh challenges all right and how you can actually help them then the email maybe you can talk about the testimonial about your products or offers then fourth email you can ask them say if you like more you can schedule a call with us or you can just text us let us know right or buy now also so this whole thing can be automated so once you set up this entire thing it should be run continuously the only job you need to do after that is to monitor the results so when you build a funnel you realize one thing it takes time to plan it takes effort to build and it takes resources to monitor so sales funnel once you build out your automate the whole thing you integrate the technical part sometimes it may not work yeah so you have to un identify which funnel which steps is not working so that you can start continuing to do it uh improve your funnel right this is one of the examples of called lead magnetic funnel then we also have a webinar sales funnel so webinars is has found really a lot for uh for different speakers last time you have a landing page and so the first one is the landing page of the webinar page the person look at the webinar the copies they like it they register they're registered go to thank you page right then after that we'll send them a few emails say hey thank you very much for registering this to remind them then after that we will send a series of reminder emails five more days to go before we see each other two more days to go before the event event will be starting in two hours one hour it's live now join us so you want to create an anticipation all this can be pre-written set it up in the crm autoresponder and make it automated so once they come so when during a live webinar you do whatever you need to do your education then you can do what you link them to your sales page link them to your sales page if they don't come over then there's another webinar replay will be sent to this group of people right so this whole flow process is called funnel a funnel that i have pre-paid pre uh pre-launch pre prepared to look at the holding how is supposed to go like i said when you do a funnel it takes some time it takes some effort and patience to monitor and analyze so it's not like one-time funnel it works forever you will still need people to analyze so this tools is very powerful can help you to simulate the outcome there are few recommended tools to build a funnel the first one is the landing page tools like opt-in page webinar registration page events invitation page so you have to have a landing page software example click funnels lead pages optimize price these are some of the tools that can help you build beautifully design landing pages or sales page as part of the funnel then the second tools that you require are usually uh autoresponder like mailchimp getresponse active campaign some people they use telegram right telegram to a bar telegram you don't have the automation so it's community based right just like autoresponder so auto response for email email marketing site then you can capture the data you can see who opened the emails who clicked on it okay and how many people subscribe how many unsubscribe so that's the news of the auto responders or crm the third recommended tools to build a funnel is chatbot example mobile monkey manychat these are uh these are autopilot chat button that can help you filter the prospect and then only you follow up with the strong one those that you can you think is a strong prospect and you can convert them number four is online payment gateway you want to make the whole funnel experience uh a very smooth experience when people are going through this whole thing so this one is important yeah online payment gateway make people eat to make payment easily and simple yeah a good funnel one more tip is like this a good funnel is a funnel that can create a very good experience when people challenge right when people go from step a b c d e the whole flow is very smooth yeah so that that should be the way a highly converting funnels also require a good follow-up process that's where email marketing in chapel comes in which are the one that i share with you right so you want to prepare a faq to help the customer to make decisions for example in your emails you need to know what to send first what types of content is it about how do you mu how to build the anticipation how to build the curiosity how to build trust and effort so example some of the emails like testimonial usb benefits about the brands objection handling right if they say i don't have the money i don't have the time i don't need it example so how do you overcome all this objection i'm sure there are a list of faq that you come out when you serve your client so all this faq is teens it's a tips to help you build a better copies too in your funnel because you already know the real-time feedback of the customers right example you can also talk about the result and try to record how have you helped people and make transformation and change or improve after engaging your products and services so remember a highly commending funnels will require a good follow-up process i hope you are still okay yeah so i have few look at a few questions here okay so you can always ask questions and then i will come back to you right so whether you are doing it online or offline you can always sell out a good funnel yeah so some people like uh fmb restaurant how is the funnel like so you can see say right so one of them is to use the 50 sets of kaya butter toast drive traffic people try people coming in so that is one way then how do you want to create repeat customers so that is another way right so what is a funnel like maybe you want to do a membership type or maybe unlimited free flow coffee unlimited uh what they call kaya but the toes when you be when you top up or when you bring two friends over so there's a lot of funnel and strategies that you can do online offline it will still works now the next thing that you want to have is to have a proper reporting format sorry i think this slide here a little bit run alignment because i upload the entire slide to stream yet i think stream yet they did adjusted my alignment so no worries you can still see right a proper reporting template to track monitor optimize your funnel so if you can measure it you can improve it what you want to do is to prioritize important metrics for your marketing and funnels you want to spend time to analyze the data get information and connect the thoughts so that we can improve so the right side is just some example of one of our campaign like what we do how many vouchers downloaded how many vouchers redeem what is the cost per lead how much you spend why is the total sales why is the cost per acquisition all this is important to track monitor how well your funnel is improving it's all about testing measure it analyze the data connect the data so that you can have a better decision making sometimes if you ask people oh why does this campaign works why does this campaign doesn't work they will say oh we feel that right they'll say oh we feel that it's because like that oh we think we think or we feel so when you have that word come out means that the data is not strong enough to justify whatever reason you want to give you can hypothesize no problem because data will give you result data is show you something that uh something you look into right you can hypothesize then you can test try one now second round third round fourth round a lot of people they will have like uh they have lack of this part where they don't really have time to actually sit down and reflect and to analyze what happens to all this campaign sometimes i have that challenge also because of our work nature a lot of things to do understandable i would like to encourage you to spend a bit more time allocate more time for yourself to monitor and track up performance the simulation record that i share with you just now this one right all this can actually simulate you can simulate how many people come into the ads how of to the landing page from the ads how many people convert how many people become sales you can actually do a simulation to track your profit and loss afterwards okay so it's a very powerful tool to help you to do that right so i hope uh so far is okay for you and if you have any questions you feel free to ask and i can share with you some of the insights that we have learned these are just some simple funnels that you can kickstart sometimes people also use chatbot to build a funnel instead of using email they use chatbot yes no yes no numbers right to to filter out this group of people so a sales funnel will definitely take time to build because you have to plan here's the thing you have to plan out the customers journey you have to do design you do copies right so good copies will also help improve the overall conversion of honor the copywriting the anger the way you talk to the person the way you write does it attractive is does it engaging right the design the structure the flow all this has to be in place so it's not just one time one thing that makes the success of the funnel is a lot of variables they have to put thoughts and effort into it okay now let's take a look at the questions uh true if you have if there's any questions can you please pull that out okay aquila diana hi akilah thank you for spending time here listen to our talk what is the technique to do cold calling and catch phrase we use to secure sales what is technique what is technique to do cold calling and catch phrases we use the course years i don't do telemarketing so i can't comment you on on this whole thing but if you have questions related to the funnel then i can actually uh share with you now technique to do calling there's a lot of there's a lot of ways right so if if you want to do cold calling before letting them know that you are call calling them then is very good so for example i have i have a few friends who are in property agency line right so before they give them a call they will text these people first they say hi my name is so i'm from where and where and right so the funnel is they'll send a text message first what's up these people say that uh we have these things that can help you to do what and what that's benefited if you are okay would you is it okay if i send you more details and give you a call perhaps tomorrow so that i can explain a little bit more how this whole thing can benefit you right so this is what you can do you send a whatsapp message before you straight give them a cold calling nowadays people don't really like to take course because people's time is very precious right so you can whatsapp them first before you give them a call i also heard a lot of business owners share with me they don't really like people should record them but they prefer people text them first so if they reply okay something to me then you have a bigger chance so you can try you can try this yeah okay hope that answer your questions yeah now uh chu do you have any next questions what about offline business yeah so uh daniel day uh i think i checked just now so some of them uh in fmb business okay watches perfume so e-commerce all this can so the goal here is you want to drive people to the shop right you want to drive people to the shop so what you want to do is to think about the offer what is the funny offer that attracts people coming in to you and then what is the back end services what is the package maybe you have three four packets right go premium silver then you bundle this package but you have to first attract these people so it's the same thing so what is the offer that makes people say i want i want to come free blood test report there's one right so go to there we will go to the medical center then do all this thing for me then the consultant will be there talking to you build relationship with you ask if you have any history do you have any concern about health then they do free report then they do the test for you then after they explain to you then they will sell upsell their entire blood test uh medical checkup packages okay so one more thing is uh like they are bankers right so bankers how they do is they provide you with free secrets future tax reports and these people have issue getting loans so we will say that hey if you are having issues or getting loans on those things come to our office we will do a secret and see toss report analyzation for you we will show you what to do in order to get all this loan documentation done so you can get your dream home or get your first stream car okay so i hope that answer your questions if you if if that's more you need help with do comment yeah in the comment sections then i can explain to you okay chill next hasig difference between a sales funnel and sales pipeline uh a sales pipeline that is similar now the main difference sales partner is most for sales people use okay so sales partner is like lead interested in progress follow up proposals and close something like that so sales pilot is actually the progress of the approach a progress of the lead going into the sales all right a funnel is to is to get people to to close yeah it's a it's a stage where you make them interested and then make them consider make them buy when they talk about you so it's different different sales pipeline is the progress of a lead it's more for leap reporting but sales funnel is to generate revenue sales when you put in all the copies writing you build landing page inside it emails all those things okay so this is the main difference thank you hajik for the questions all right next questions far right well some effectively managed that you recommend now finally if you if possible you can share with me some of the money call uh maybe you can share with me what industry are you at if i have if i have came across then i can share with you so differently my next will have different uh recall uh impact but if you ask me if you asked me here lead magnet that can touch that can that can touch runner uh those rec those lead magnets will usually have more power more impact in terms of conversion example example uh essential oil physical products right i can touch i can hold i can test i can smell so the more senses that you can activate for people then the better it is the stronger the lymphatic is so checklist pdf file sometimes they have downside the downside is even though it's digital product it's easy but the downside is people can only see right you can't really activate a lot of sensors or for example uh bottle right some people also sell let's say facial i have cleanser toner moisturizer all this right so some people will pack this up as a sample pack three four bottles so it's for you the original price is 98 now you just 20 ringgit free shipping everything for you first trial so these are limiting is actually actually very powerful because the perceiver is super high person can touch can feel can try so the more sensors can activate the more powerfully managed you will be okay so i hope that answer your question yeah is any else any other questions harini hi how about ottomo industry automobile industry well if you look at cars what's the limited test drive right so what else can you do to actually uh to excite people to come in now i don't have auto mobile industry unfortunately so i can't really give you an idea from my head right now huh but the direction is this you want to make people feel that um how do i say feel that when they come over they will feel like oh they will learn something they will get something in return yeah test drive of course a lot of people are doing that already right so what else what else that uh you can use to attract people to come over to experience the the car or the bikes that you are selling so let me share with you one maybe that one is not related to automobile so my friend sell insurance okay sound insurance so how do they attract a crowd of people come to the agency to ask about the insurance thing so what they do is they don't actually talk about insurance they have actually do a talk it's a feng shui talk you know feng shui function yeah so talks about uh how do you uh the 202 2023 the year of uh what's the year whether you are lucky or not right so what should you do to create wealth after that they will ring it with the insurance so sometimes the industry don't have to be direct so you can think of the indirect types of way to attract people coming okay so i'll i hope i give you some understanding so my apology because i don't have autoimmune industry at the moment if i can think of any i will let you know all right thank you for your questions okay thank you so much for such an insightful presentation on our topic here today mr alex thank you so much ladies and gentlemen for joining our live session here today but is not the end mr alex will be having his public training on digital marketing master class coming 12th and 13th of may so if you are interested you may reach out to us via the email and contact number provided be down below also please like our facebook page if you enjoy today's section and follow us for future live session once again thank you so much for joining us everyone we hope to see you soon till then take care and bye bye thank you i think there's one more uh questions uh for akilah there's a book yeah akilah if you are still here um cold calling technique there's a lot of books the one that i like one that i especially like is this author called tom hopkins tom hopkins okay the second one is brian tracy tom hawkins brian tracy so they talked about uh how do you do opening what's the flow to speak right on the cool core now cocoa i know it's not an easy industry yeah because last time i do a lot of cocoa too um so you can perhaps explore the strategies that i share with you okay you write a nice copies then you can build relationship first so sometimes uh uh since since you're asking this right i learned about this thing called natural selling i'm not sure if you've heard of this you can look it up natural selling no so natural selling means that you don't want to be a hard sell person you don't want to be a hard seller don't no one likes to being hard push so if you build a funnel that you ask people hey buy myself in the first place then it won't work see why funnel it works is because you say i don't ask you to buy my stuff i just want to give you something to enjoy to experience so the first goal is always the same you want to get people feel comfortable with you first so how can you make the person being comfortable with you that's the first thing not to say hi i have this product bye so no one would work like that okay and then go back to the five stages that i share with you the customer online journey how would a people come to your shop what makes them come to the shop there must be a reason right so awareness then what makes them want to explore this thing right these products you have there must be reason so you go through the customer online buying journey i will assure you know what kind of eliminates you will you come up with so your lead magnet is to use this sleep manager as a problem as a solution to the problem okay if i'm selling supplement i know there's a problem that person needs so i need to come up with a lead magnet to address this problem so using that as a way to build funnel can help you to capture these people without actually without actually recall pushing them away so instead you are attracting them okay so i hope i give you some insights and learning yeah thank you very much for your time everyone uh i know it's not uh it's not a long time but i hope i see you in class next time yeah you can talk to chu and excel academy they do a good job organizing it i wish you all the best and salaman hari raya for to all of you okay and happy holidays thank you so much for your time i appreciate that see you next time yeah thank you mr alex thank you bye bye bye