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all right I believe we are live so let me refresh in the Facebook event and make sure that we're streaming over there um oh there it is all right so we should be live in Facebook in the event please uh let us know in the comments if you can see us I believe and hear us obviously I believe the comments should stream back here okay great we've got our first comment um here in streamyard we are using streamyard we're kind of new to it so we're gonna figure this out we're live baby all right great awesome so let's hang out for just another minute or two to give everyone a chance to join the room uh let us know in the comments from where you're joining uh so we can say hello and give everyone a chance to find their way here okay great awesome I see Detroit I see a lot of people saying they're here awesome Texas Detroit Canada all right let me just check over here on the Facebook side and I think I need whoa whoa whoa how do I okay great let me mute over there awesome we can't see everybody's name Wow Mike Doylestown that's where I'm from um we can't see everyone's name over in streamer but we can see the comments so that's cool Switzerland Scotland all right we've got folks from all over the place joining us today that is fantastic thanks for staying up if you're somewhere where it's already late France Pakistan Oregon awesome okay cool we are let's see how many people are over here in Facebook 273 and climbing so let's hang out for just another minute got California Philippines UK I love it great okay we've got quite an international audience today and um it looks like we're starting to stabilize so I think that we can go ahead and get started um interrupting my afternoon nap well we appreciate that if uh if we haven't met yet I'm Chase Buckner I'm the director of marketing at high level and today I'm joined by Hassan Ahmed he is from meta and so together we are going to cover um how Facebook lead ads and the conversion ad type when joined with high level create an incredibly powerful way to generate leads for your Agency for your clients for your business maybe if you're a business owner and I believe that we should be ready to get going here let me just take one final look okay we're up over 300 we're still climbing but first off you will get the recording to this so don't worry we'll send that out tomorrow we always always get that question uh usually many times throughout a webinar you will get the recording we will send you um some other materials that we're going to talk about as well so don't worry that'll go out tomorrow you'll get the full recap um but hust do you want to say hi to everyone or we ready to get started on your end yeah we're ready um hey everybody nice to meet you Hass Ahmed here I am part of the product Partnerships team here at meta working with fantastic Partners like high level specifically on lead app and and conversion leads um and we'll get into what that is and how you may benefit from it uh so looking forward to getting into it awesome I'm really excited about today because I think when I left the agency world I don't know if the conversion ad type even existed obviously we ran a bunch of lead ads but um I'm not sure when that ad type actually came into be and I know now it's an incredible way to really improve campaigns so what I'd love to know right off the bat and I think Hassen would get it would be beneficial for him as well to see how many folks in the audience right now are already running lead ads give us a one in the chat if you're already running lead ads for either yourself or for your clients let's just take a quick poll and why don't you throw a zero if you're not just so we can see kind of what the mix is um yes it is being recorded I saw somebody ask that again so don't worry you'll get the replay tomorrow okay great see a bunch of ones come through I do but not active now okay cool all right somebody threw a 12 in there I guess they're like a super Facebook lead ads user uh I see some zeros Okay so we've got um a mix a good mix great so with that let's sort of start at the beginning with a quick recap of what Facebook lead ads are I'm going to fire up my screen share and pass it over to Hass so let me um let's present a screen share here and we're going to share this screen and please let us know if you can see this first slide okay I can see it on the screen fantastic cool so husten why don't you take it away from here fantastic so um as I mentioned we're going to be talking through um lead ads what it is I think um a lot of people in this uh forum have experience with lead ads but for the folks that that don't um what are the benefits of lead ads and then really get into the second part of lead ads which is conversion leads um or lead ads with conversions API um with with meta so with that um Jas if we can go into the next slide okay let me flip this forward looks like I need to do it from over here there we go fantastic so what is leat so as an Advertiser lead ads is a type of ad um that you can place on a meta surface that enables your potential customers to express their interest um and their desire to learn more more about your product or service in just a few tabs um the these are forms that are often pre-filled for your potential customers based on their Facebook accounts that they have in terms of their name number email and depending on how you've set up your lead ad there can be additional um radio button questions um or multiple choice questions that they can answer we typically suggest keeping the lead ads form nice and simple so that um you as an Advertiser can receive interest and information contact information um from your potential customer um lead ad campaigns are most useful for uh advertisers that are talking about or sharing information about Services most most services that basically you can't go and um purchase on a website or online these are services and even products that have uh incredibly long sales Cycles where once you receive interest from your customers you can reach out to them you can nurture those leads you can perform your marketing activities with them um and convince them to go ahead and and buy a product or go with you for a certain service that you're providing um and so because of these reasons there are certain industry verticals that can benefit from lead ads greater than others um and four of those are Professional Services in no particular order again um an example of Prof Professional Services could be that you're providing it Support Services to your potential customers and and you'd like to get the message across through a meta platform that could be Facebook or in Instagram that you're a new or an established company providing services in XY and z and if you'd like a quote or if you'd like to learn more or just have a discussion you know send us your information so that we can reach out to you um similarly I think Automotive is a fantastic example um you may be thinking that with this new go to market Trend within U the automotive industry where you can go ahead and buy certain Vehicles online there's still an element of um sharing your new incentives that may be coming up a lot of you may be scrolling through a meta platform and you may have come across this new lease offers that your dealership down the road is offering and this is a great way for um dealerships Automotive Industries to get interest from customers to be able to then reach out to them you know schedule test drives even if at the end of the day you do go onto a website to to buy buy the car similar reasons education and vertigal just getting a lot of those informations and being able to talk to them understand more about their needs and requirements before sending out um so with that chase if we could go over to the next slide and really talk about you know why does this integration matter absolutely and before I hit that next slide button I I see questions like Jeff does it work good for HVAC Roofing absolutely Jeff so back when I was running an agency before I joined the team at high level we ran lead ads for all sorts of Industries and really found them the most efficient way to generate leads because um as was just pointed out Facebook meta already has the information your profile right so we don't need to re-enter information into a lead form when we're running lead ads it's literally just a couple of TAPS and the um person on Facebook can go ahead and claim that offer so it works fantastically to run sort of offer based ads where someone in just a couple of TAPS can express their interest the form gets submitted and in a minute we'll talk about how that form automatically comes into the high level and what we can do from with it from there so let me flip over to to why the integration matters fantastic so we talked about the benefits of lead ads uh we talked about some of the industries and I just like to go back to you know um double down on on chases com and I think the the four verticals and industries that I talked about are by no means encapsulating every every industry I think it works fantastic for any industry in which you think reach getting um contact information for your customer can be beneficial in terms of you nurturing those leads however um why does it matter why does now we're moving towards why does the conversion leads integration um or connecting your CRM via cppy matter well based on all of the marketing service that we've come across our our conversations with advertisers and if if an if as an Advertiser you go back and actually think about what you're looking to do at the end of the day you're trying to get a lead that you can reach out to and you hope that they go ahead and spend money with you and and purchase the service or product that you're that you're providing to them and because of those reasons at the end of the day measuring business success the number one key factor in our service has always been the quality of leads that that have been generated now in this case the quality of leads could be multiple ways of generating those leads they could be through meta platforms they could be through going door too to get those leads but at the end of the day it's the quality of leads that help help you go and nurture them um and actually generate revenue for your company um and so if you're using meta to generate those leads as one Avenue to get those leads how do you ensure that those that the quality of the leads increase um and that's basically what we're going to get into but before we do that I wanted to set the stage in terms of how important it is to not just generate leads but increase the quality of leads in fact the this the second um result result on this survey is outbound marketing Effectiveness and in my mind um that goes fairly hand inand with the quality of leads with a good outbound marketing strategy you'll generate higher quality of leads and and vice versa a good lead you you'll probably need less amount of content um to be able to convince somebody who's already fairly well aware of your product and is already interested in it so now that we've talked about what leads is and what is the number one critical factor in not only determining the success of a lead ads campaign but for your business um let's go to the next slide um and talk about what needs to be done on a meta front to be able to generate higher quality leads um through meta and the simple answer for that is advertisers need to integrate their CRM in this case high level CRM or the CRM of their choice with meta now you may be thinking some of the folks on the call who already have lead ads may be thinking well I'm already doing that I'm i' I've already got my CRM connected to meta and that may be correct but that's one key component of it so the first component of this is CRM sync for lead retrieval and what that means is that once you've created a lead ads campaign on a meta surface be it face for example Facebook or Instagram leads are being generated on uh what we call as The Meta ads manager you need to connect your highle CRM with meta's ad manager so that every time a lead is generated in real time it flows through from meta into the high level CRM and a lot of this is probably the first step that has been completed by mostly if you're on this call you probably completed this and you're leveraging lead ads however that's where the knowledge kind of the stops in terms of meta um how do we ensure that we're generating higher quality leads for you well for that we need to go ahead and complete the second component of this which is CRM integration via what meta calls conversions API so that meta can actually receive data back from your CRM so in the in the first component the source of the leads was meta and the destination was your CRM in the second component the source of data is just CRM in terms of what happened to that lead did did did it actually go ahead and did they go ahead and buy that product or where did the drop off in the funnel and the source of the destination is meta once those two components are done we go to the third component um which is when you're setting up your lead ads product within meta event meta ads manager um you have the option to optimize for the quality of leads that that are being generated so these are the three major components and I think the next slide will help you understand a little bit better of why the second and third components matter so as part of the the Journey of a lead ads data uh let's assume you've set up uh a lead ads on on a meta platform and your customer potential customer sees your ad um in this case uh you're um you're providing some dental insurance and you know you can switch to a better dental coverage in this case uh they see your ad they're interested they want to lower their rates um they put in their information so that somebody from um your sales team can reach out to them let them know what the difference in rates are um how the coverage changes that lead is then sent from meta into high level CRM and that's it that's where meta knowledge of that lead stops today we don't have any information in terms of what happened afterwards um all we have information on is who are the type of people that are more likely to see the side and put their their contact information in but that may or may not generate um high quality leads in terms of how many of those people actually went ahead and switched over to the in this case the dental covers the new dental covers that's being provided and so that's why the second and third components that I mentioned on the last slide are so important because once you receive that lead in highle CRM you can use all the tools that high LEL provides to you to be able to perform U marketing automation you can send newsletters to them you can probably send quotes to them you can hop onto sales calls to them using telepone Integrations you can assign them to a certain sales person and really work towards nurturing your leads and in that case um some of those leads s may drop out at the marketing qualified stage some of some of them may drop out in the sales qualified stage some of them probably convert into moving over and as you go down that as as you as you go down that that funnel the number of leads gets smaller and smaller and smaller and what we're looking for is for every lead that we generate what was the pattern what happened once it went from a raw lead to a marketing qualified lead we'd like to get that notification when they went from marketing qualified to sales qualified we'd like to get that notification and if we don't get a notification afterwards we can assume that that plate kind of dropped out in in that stage um so that using the conversions API we we get the same we get this these triggers generated um from your CRM into meta that we can then feed into our ad optimization tool and then the third component where you actually go ahead and tell meta that you now like to um optimize your lead outs towards quality um the leads that you'll get moving forward will basically be um higher quality leads uh with that we can go on to um the next slide and talk about how do we Define what a higher quality lead looks like for you specifically um so we've talked about option one option one is basically just running u a leats form and this will maximize the number of instant forms that are being um submitted the number of contacts and the instant forms that are being submitted option two is what we're really interested in which is higher quality leads well how do you define what type of a lead is higher quality for you because let's suppose you're generating 100 leads and only five of them actually go ahead and and buy that product that that number is fairly low to go ahead and optimize your ads towards it because that may significantly let's say reduce the the the addressable Market um for you so for you depending on which industry you're in you can go ahead um and you can optimize your campaign to reach a specific stage in your sales funnel so the way you may probably have your CRM set up is after a new lead comes in you've probably got custom stages after new lead depending on how you go ahead and nurture your product uh or nurture your your sales cycle and that could be either four steps five steps 10 steps it could be different for each of you and you can go ahead and say Hey I want to go ahead and optimize my campaign so that in the case of the technical coverage that I saw such that the advertisers the customers sorry that express interest they at least go towards expressing their interest in receiving their quotes and we can send over their quotes whether or not they go ahead and buy it may be a different thing but I'd like to at least get them to a stage where they're comfortable in receiving quotes from us and discussing what they're their options are because I feel like I can go ahead and convince them to switch over at that point so you can really tailor the how the campaigns will work for you and what stage you'd like to optimize your campaign for it could be even high in higher in the funnel it could be as simple as saying hey I'd like anybody who is interested in receiving my my marketing materials and he's open my marketing materials and is's interacted with uh our marketing folks or our sales folks sales folks that's that's what I want to optimize for so again it depends on you if I can just jump in just looking at the comments I want to clarify a couple of things one yes the recording will be sent out to everybody uh don't worry you'll get that via email and two we are going to walk through exactly how to hook this up in just a minute so sit tight I see a lot of people asking about like how do I actually do it we're going to go through it step by step in just a sec but what we really want to make sure that we understand at this point is why we do this right and so so what we're saying is we can actually tell Facebook what a conversion means to us specifically right in the past it was just kind of like oh we want people to convert well what does that mean for one business it means filling out this form for another business it means booking a call and so we get to Define that and we can actually use pipeline stages in high level which we'll talk about in a second but really what we're what we're where we're at at this point is understanding the why we want to send information back to meta that says hey of all these leads that got generated this portion of them are ideal for us find more of those and show our ad to more people like that and so let me flip to this next side and I'll slide and I'll swing it back to you great yeah another two slides and we'll get into the exact steps so hold on tight um one of the questions that some of you may be thinking about is um is there are there certain prerequisites for it short answer answer for that is no anybody can use it however because this is an ad optimization algorithm and as you can imagine the more data that's fed into the algorithm the better the results we recommend that advertisers are generating at least 200 leits per month um on this through meta perform this integration because they're the ones we going to see the the the the maximum value that doesn't mean that you shouldn't complete this integration if you're generating less than 200 leads per month on meta um the the quality the percentage of quity may be lower for you compared to somebody who's generating more um and then the second question that is often asked by advertisers is can I use higher quality or can I optimize my ads to generate higher quality leads without this CRM conversions API integration the answer is yes I mean our ads manager and events manager will allow you to do that but as we talked about because our we we just don't have the the the right amount of signals um the quality that you'll get is definitely going to be lower than if you do go ahead and and make this connection so with that we can go over to some of the benefits like what will happen once you complete this integration well based on a study that we connected that we conducted uh less than a month ago um there's been a advertisers who go from Simply using lead ads to now optimizing towards quality they see a 16% reduction in cost per quality lead compared to ads using the regular lead ads performance goal that you've that that most people are using and most importantly the reason why we're doing this you can expect to see on average 21% increase in the rate of converting a lead to a quality leads on in or in simple words the amount of leads converting to an actual sale increases by 21% after this integration wow that's awesome this is what I was most exced excited to see is the fresh data from meta on how effective these are Imagine just being able to reduce your cost by 16% overnight and again we're going to get to the step by step of how to do this high level makes it super easy no code you don't have to have an engineer to work with the API and so um but just look at this I mean imagine if you could just reduce the cost of your leads by 16% or your conversions I should say and then increase the quality by 21% and I think that's really what we're after here right when we're getting leads off Facebook in my experience it's very affordable we get a lot of leads but we're always looking for how do we increase the quality of these leads and this is how we do it by feeding this data back to meta agreed and and last slide before we get into the actual integration I just wanted to share with you um some of the case studies that we've done with actual advertisers and sharing their results um with you guys after the consent um is obviously you can see the the numbers over here and while the average was shared in the previous slide for example 21% is the average um you know increase you can expect in terms of leads qualif converting into a sales um we've got Mira Clinic here in the center that actually saw a 48% increase in more qualified leads which is huge so really depending on the amount of data that's being fed to meta the industry that you're working in how you had set up how you go ahead and set up your integration through high level and ensure that it's correct um which is where high level comes in can really basically um highlight how successful your be you'll be and at the bottom here you can see that also the costs for qualified leads are are going down significantly depending on the advertiser so while the averages are 16% reduction in cost for qualified lead and 20 21% increase um the numbers can be much much larger than that as well um and with that I'm going to hand it over over to chase to just talk about some of the benefits of leveraging high level for this integration awesome let me um get us to the next slide come on all right there we go okay great so first off if you're new to high level maybe you haven't checked us out yet essentially we are the all-in-one sales and marketing CRM platform for um agencies consultants and even business owners if you're techsavvy or maybe you have an internal marketer on your team we one of the really great things about running ads with high level especially Facebook ads is that we directly integrate with Facebook lead ads in a lot of platforms you need to use some thirdparty integrator like a zappier or a make or something like that but we integrate directly so in somebody once you make the connection when somebody fills out a Facebook lead ad that data comes straight into high level where we can automate off of it in our workflow Builder and we're going to check that out in a second but what's great about what're we're talking about today is that traditionally if you wanted to send this data back to Facebook you're talking apis right and that is essentially developer language for communicating between systems uh with high level and the workflow Builder we have an action in there for the Facebook conversions API so literally you just drag it onto the screen you fill out the data that we're going to show you uh how to access in just a second and then boom you're set it's sending the data back to meta and you are essentially improving your ad quality from there um last thing I wanted to mention for folks who haven't checked out High L yet is that we're fully white label so if you are an agency or a consultant that's working with clients you can now be the tool provider in addition to the services provider by taking high level rebranding it to match your agency and then selling it as your own software offering so we've got plans that cater to unlimited you know our top two plans are unlimited accounts for agency folks and we do have a $97 option for single accounts um and for agencies that are just getting started so let's talk about how we actually set this up so first off we um actually husten do you want to walk through the first part of this because it's all on the meta side yeah sure I can do that yeah absolutely um so to establish the the connection first of all you're going to start off in in meta events manager um and you're GNA want to click on the connect data sources button on the top left um it's going to be nice and green so you won't miss it and you'd like to um click on the CRM option out of the four options that you receive um which is basically highlighting to meta events manager that you cre connecting a new data source and that source as we discussed is going to be CRM can we go to the next slide please um once you go ahead and actually cre create that or connect that new data source as CRM it's going to ask you to create a new what's known as a pixel in this case it'll be a CRM pixel and we suggest that an Advertiser creates a new pixel because this is what's going to be um used to basically receive data in from the CRM um and if you already have other pixels if you're already using other other pixels it may be better to have a separate pixel so that you can separate the lead ads data and the lead ads events for your tracking purposes as well in a new pixel so you go ahead and create a new pixel you can also repurpose your existing CRM pixel if you may have and you're using and you're you're basically pivoting from your previous CRM to a new CRM uh that's up to you but basically go ahead and create a pixel next slide please once the CRM pixel is completed you've um selected whatever what whatever name you'd like to provide to the pixel you'll then go back to the data sources within that pixel and basically set up that pixel so on the top right hand you'll see a button called settings to basically set up that pixel um next slide please and that will take you to setting up the um the CRM on at least on meta site so it'll provide you the I should jump in here you're going to choose lead connector which is the name of what we call our gray label because you can White Label High Level we don't use high level as our name in the Integrations area in meta because that breaks the white label right and so we don't want you to have to tell your clients to connect high level and then they say what's that lead connector is the gray label you can say oh yeah that's what we use to connect everything however you want to spin it but that's how high level is listed in this database so you you go ahead and choose lead connector there I'm glad you stepped in there Chas I was about to yeah ask you to explain it but yes you choose you click on choose your CRM and it'll it'll it'll it'll provide you with a field where you can input the CRM that you're using and in this case as chase me mentioned if you're using in this case lead connector you type in lead connector and it's going to pop up um the different options for you to connect lead connector in this case you select lead connector and it's going to basically point you to taking you to the to the partners lead connectors UI to go ahead and get all the required information in create that integration before we come back so with that I believe Chase we go back to you to talk us through what needs to be done on High level yeah so once you've taken care of that on the meta side we hop back into high level where we head over to our workflow Builder and again all of these instructions are going to be ma emailed to you with the replay so don't feel like you have to take screen screenshots or write down notes or anything like that um you'll have this in your inbox by tomorrow at the latest so we head into workflows which is in our automations Tab and then we just create a new workflow um and at the top we need a trigger so we go ahead and add a trigger this is what um how we tell the workflow how it needs or why or when what action should kick it off and we're going to choose the Facebook lead form submitted trigger type once you've got that set up um the next action that you're going to create is an add or update opportunity so in high level we can create pipelines that can have as many stages as as we want they can be custom named however you want to build your pipelines but here is where we want to say okay um we're going to add this update pipeline opportunity step and we're going to specify essentially what we're saying is when somebody moves into this stage we want to fire off a conversion back to meta so here when we add this uh action we're going to specify the pipeline that we're talking about and we're going to specify the stage of the pipeline that we're talking about so going back to what we were talking about before this is completely up to you you define what you want to be a conversion right and so you're essentially going to have a pipeline stage for that and you're saying hey when a lead gets moved into this stage that's a conversion and we're going to uh we'll talk about it down here in a second in the stat we're going to Market one and we're going to send that data back to meta so down here we do want to allow duplicates in case multiple people uh claim opportunities same thing in settings these are sorry allow multiple is just a setting um that allows the same person to come through an automation more than once so you know we don't want people to be locked out of future promotions and things like that and then down here's yeah sorry sorry inject noticing a lot of people are were trying to complete this integration on the Fly while you were sharing the these screens um I just wanted to uh share the message that there is a detailed step-by-step guide on this so in addition to sharing out the video there's a step-by-step guide detail that walks you through each step that high level has put together so we can probably link it there as well right after this so that it's easier for them to follow yeah exactly just sit back relax and follow along you'll get the instructions sent to you and um and then you can go back through it at your own speed um so here at the bottom of that action and I know this is kind of small but again you're going to get all this sent to you so don't worry about it we're essentially saying hey um we can enter a lead value so this is nice because let's say we're working with I don't know we used a dentist earlier we're running a claim a free whitening campaign and then the goal is to get them to book a cleaning and we know that a cleaning costs whatever it costs we can take that amount and we can put it into this step here so that meta actually knows a monetary value of the worth of this conversion and then we set the status over here to one so pretty easy we're essentially using just one workflow action there and then after that we add another workflow action that is going to um we're actually sorry we're setting up a second workflow and this one triggers off that pipeline stage changing and then we're using the Facebook conversion API action so this workflow is saying hey when somebody is moved into that stage we want to go ahead and send this back to meta and so when we use the Facebook conversion API action there's some data within it that we need to input and we can um talk about what that looks like here so the first thing that we need to choose is there's a couple of different event types we need to choose funnel uh in the funnel event type we're choosing Le lead event and again you'll get the screenshots for this in the instructions so you can go through it step by step we choose the lead event type then we have back to our events manager um we go to data sources settings and then we scroll down to where it says generate access because the conversion step the action in our workflow is going to ask us for this so we go generate our we copy it we take it back to the action we paste it right there so pretty straightforward the field is labeled access you go get the access you bring it back you paste it there the next thing that we need is the pixel ID so again we hop back into um the Facebook events manager we go to data sources settings we scroll down and we copy our uh pixel ID and then again we take that back we paste it into our workflow step last up up we need the stage name so we fill the stage name in this is again the um the opportunity pipeline stage and then we save it and we make sure that we publish our workflow so that it's live and then we're good to go so oh this is a duplicate slide we already did that we hop back into meta and we can test this out if we actually go to the lead ads test tool so you can choose the correct page and uh the lead ad form and then you hit create a lead so the lead's going to pop up and we just head into high level where we'll see the lead in our Pipeline and then we can just go ahead and slide it over to that stage in the pipeline that we defined as our winning stage and then that's going to trigger the conversion that's going to send the data back to meta and you can then go and see it in meta um we have this slide here but I believe oh here we go so I'll swing this back to you and and then we'll talk about uh one or two more things on the high level side after that great yeah so I mean um these are all the things that we've touched upon here lead ads is basically to sum it up it makes it easy for you to reach out to your potential customers and also easy for them to express their interests um as we discussed leads are great but having higher quality leads that actually go ahead and buy a product is even better and that's what this new integration will help you perform and the best way to perform this integration is to have the conversion leads or connect connecting your CRM to meta via cppy um so that we have all the signals to be able to add optimize um and then integrating it with a partner um like high level would make it much easier for you rather than having to go ahead and code it yourself um with that I know there a few questions out there Chase um happy to to talk about few that I think are you know fairly important yeah and you know I want to point out a couple of things as well right so we saw workflow builder in there you probably don't want to just set up the ones that we showed you we want to build Out full nurtures and this is more to the power of high level where when somebody fills out the lead ad we want to send them emails text messages voicemails to get them to take the next step that's going to be the step that we consider our conversion um I've seen some questions here about in a post iOS privacy world and all these types of things we've got you know we've had ad blockers for years but this is what it's all about right we're not relying on pixels to send meta information we are doing what is called server side attribution where again engineering language in the past you would have needed an engineer to do this to take the information from the server and send it back through the API with high LEL it's no code right you can just do it in a workflow we're essentially saying hey I know a conversion happened as how as per how I Define a conversion and by me moving the lead into this column I'm then going to send this conversion back to meta we're not relying on pixels which can get blocked by Apple or ad blockers or any of those types of things we're doing server side attribution and so that's why this is so powerful and if we think back to the slide that we saw a few minutes ago the impact of this is reducing the overall cost that we're spending for conversions and increasing the quality of the conversions because the algorithm on meta side is getting this information and going oh got it okay these 40 people were ideal conversions for you let me go find more folks just like them show them your ad and now the next batch of leads are going to be of a higher quality and so it's it's sort of a how do we call that like a secular motion here the more um high quality conversions we feedback the better the algorithm gets the more high quality um prospects it's going to find to show your ad two which means the next batch of conversions over over higher quality so it's that flywheel effect of increasing quality and reducing costs from there um yep recording's coming don't worry as our step-by-step instructions of everything that we showed you today um I see a couple people saying uh technical challenges you can hop on live chat with our support team you can also go to speak withth us.com suuccess to hop on Zoom with our support team we're happy to help um oh somebody did ask a good question on one slide Hassan you mentioned 200 being the ideal sort of minimal number was that 200 leads or 200 conversions uh that was 200 leads so cool 200 leads being generated on a on a meta platform and then the conversions would increase um each lead would have multiple conversions as they go through the funnel nice great and that's a pretty low barrier to hit I mean um especially I can recall back we used to work with a lot of Med Spa we were getting leads in a Botox campaign for like $5 a pop or something like that so it was working very well back then and with this I'm sure it would be working even better um this does show up in high level reporting so in high level we have Facebook specific reporting where you can view all this information of how many leads how many conversions the cost per conversion we actually do the math on the on the profit I believe and that shows in the report as well um let's see we've got a ton of questions and we're definitely not going to have time to get to them all I do want to cover one I believe we have one more slide here we do um for hanging out with us today if you're new to high level we actually have a little gift for you instead of the normal 14 day trial you can actually um sign up for a 30-day trial at the URL that's on the screen so if you're new and you want to check this out and give it a try go ahead and hop on a 30-day trial and then you will receive a kickoff call with our team and we can help you get this all set up um I will be at the summit if you're going to be there meta will be there as well uh so we'll all get to hang out in Dallas if if you have a ticket to the summit looking forward to that uh let's see can we let Facebook cr1 leads in the past and get better leads after I think you can right Hassan you could export and import and feed into uh your meta account um that that is possible in the future that's something that we're developing um but for now if you go ahead and complete that integration right now um we're going to be basically leveraging any events that are generated post integration um because there there's some ATT attribution challenges that we're working towards um to basically get um historical data but that is coming in the future got it cool um let's see what if the leads are in one meta ad account but the leads are being distributed to many crms that probably won't work I could be wrong though does the conversion API action have to tie back to a specific lead ad or could it be in a different ads manager that you send the conversion to um that that that can work I think the question would be um is high level providing the ability to connect multiple crms today so it's actually I think the example is let's say I work with a franchise and I run ads to a landing page and you claim an offer and you tell us the city and then we push that into another sub account in high level that is that City's account and from there you could then send the conversion back so it sounds like it would work it work yeah because what what and I'd like to use this opportunity to hit on a question that was asked um about five or 10 minutes ago in terms of some somebody commented that this is basically meaning that we're providing our customer information back to meta that's that's not the case uh number one these leads are already generated on meta surfaces so we do have their information already but in terms of whether or not they've gone ahead and bought a product the information that we're receiving back we're not using any pii so what we receive back is something known as The Meta lead ID um every time a lead is generated a lead ID a meta lead ID is associated with that lead and so depending on which sub account um that lead ID is pushed towards as long as we get a a trigger from that sub account saying that this particular lead ID was a new lead ID before and and is now a marketing qualified or or or in another step within the CRM that's all we need um to basically map it to the the lead awesome cool well we're coming up on the hour so I do want to be respectful of everyone's time it looks like we're getting into more technical questions which we're happy to you know if you want to hop on support we can help out with that um but hopefully by now we have gotten to the gist of it which was or which is if you are running ad campaigns but you're not sending the conversion data back to meta you're leaving money on the table for your agency and for your clients we can essentially help train The Meta algorithm by showing it who was a converting lead and then it will go find more uh leads of that higher potential to show your ads too so again it's money being left on the table if you haven't taken the time to go set this up it's just two quick workflows two quick workflow actions and automatically every time you generate a conversion um we will push that information back through the API for you to help improve the quality of your campaigns um cool it looks like somebody threw the link in the chat for me that was awesome of you Z and should we use a different pixel for different kinds of campaigns um that I don't know uh Amed or Hass do you know if that's the case should you use different pixels if I'm running one that's like a free teeth whitening voucher and another that's a Invisalign demo or something uh no you can use the same pixel I think at the end of the day at the end of the day the choice is yours in terms of whether you'd like to differentiate um the events that that are being sent wordss meta so if you use one pixel you'll be able to see the events that have come back in but they're all going to be jumbled up for multiple campaigns and yes while meta will be able to uh basically separate them and add optimize them for you um in terms of you it it may be a little confusing for you but if that doesn't bother you then you can use one pixel for multiple campaigns cool um I've seen this other question let's make this the last one if I'm running lead ads but I'm also running I'm collecting leads from a form on my website let's say um can I send those submissions back as well so um today the way this is set up is because as I mentioned before this is leveraging meta lead ID so those leads that have been generated on the website will will naturally not have meta lead ID so we're only interested today in receiving leads that were generated through meta and so we can get those back um in the future we are working towards um understanding or how to incorporate off-site uh website leads as well cool um okay great let me see somebody said they're already on a trial can they extend it absolutely just chat with our support let them know you were here on the webinar with us and they'll get that extended for you um before we wrap up could we please let Hass know how much we appreciated having him here today we do have another upcoming masterclass webinar with meta on um the messenger lead ad type so keep your eyes peeled for that registration um in the near future but let us know in the chat how much you appreciated having meta here with us today um again I think this information is gold and it's literally if you're already running campaigns but you're not leveraging this this is going to be like found money for you um so I'm excited for y'all to go implement it for your campaigns okay great hon thanks so much for hanging out with us today thanks Chase for having us looking forward to working together on this and seeing all these advertisers benefit from this from from this master class absolutely thanks again for joining us stay tuned for the next one take care have a nice one everyone