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i want to show you how we generated over a thousand reservation requests for a resort in british columbia canada called quake lodge white lodge is a client of ours that came to us with a really simple problem they wanted to boost their online bookings in the summer months especially in the midst of the difficult pandemic that we just went through they were looking for more brand awareness more leads more people just generally inquiring and booking online to come stay at their property where they offered a wide range of amenities spa services restaurants hotels golf club it's a fantastic property they just needed help getting that out to the community and getting leads in the door so that's exactly what we did my name is darren cabrell and i'm the ceo of suit social we're a digital marketing agency that helps businesses build their brand generate leads and acquire more sales online we do this with a unique five-step advertising process and a strategy that we call acquisition branding so let me just take you through a few of the basic steps of what we did with crate lodge to acquire these results for them okay so jumping right in we're going to go into the strategy that we use to help create lodge generate those thousand reservation requests as mentioned we use a strategy that we call acquisition branding this is a three-step advertising system that involves building brand awareness generating leads and nurturing those leads until they convert into paying customers and this is a system we use with facebook ads with google ads we've even implemented it with tick tock in linkedin but here's how we specifically implemented it with cratelodge so hopping over to step one you'll see that the first campaign that we built out for quite lodge is what we call an awareness campaign in this case for their resort we focused on showcasing the three main benefits of what they offer here at the resort that's the spa the restaurant and the golf course and we used very well-crafted professional media showcasing each of these categories and we essentially promoted these to a highly targeted group of what we thought would be likely customers the point of this was get the videos in front of as many customers as possible get them consuming watching engaging so that we could retarget them later but even at the first stage getting them aware of the brand at scale was important to quite lodge it was important to us so step one was building that awareness campaign getting those ads up to the target customers and building up that audience step two was our lead acquisition phase in this phase we want to start targeting a lot of that awareness and a lot of that engagement the warmest customers that are aware of the brand and what they offer with a specific offer we call it the perfect offer and the perfect offer is just something that is very easy to put in front of your customer that they just can't resist it's almost an irresistible offer and we work with the brand to figure out what that's going to be and ensure that it's also something that's profitable for the brand for the resort what is the thing they want to sell the most what is the thing that has the highest margins what is the thing that's going to get them to their goals and so we came up with that quite lodge we put together a very simple stay and play package for 110 and of course there's all kinds of upsells in the back end and we put that out to our audience we retargeted everyone who watched all those awareness stage videos in the stage prior and we made this offer if they were to click anywhere on this ad it simply opens a lead form where they can put in their name their email their phone number and that lead would be directly sent to the kuwait lodge team where their sales staff or their managers would actually follow up confirm bookings and secure the revenue the third step is what we call our lead nurture stage so now that we have our awareness ads running which means everyone in the area is seeing the content they're seeing quite large they're seeing the brand and they know who we are then we have our lead acquisition we're making the offer we're generating leads there's still going to be a portion of people who are not coming through so either they're not accepting the offer they're not opting in as a lead or they are opting as a lead but we just still can't get a hold of them maybe they're just on the fence they don't want to pick up their phone they're not answering their emails and so the third step is meant to capture all of that it's kind of like patching the hole in your bucket and this is what we call that lead nurture stage and the way a lead nurture stage works is simple we simply retarget all of those leads that haven't yet converted with what we call social proof reviews testimonials case studies things that would entice those customers to finally make that decision to commit opt in or even just return the phone call we build out all three of these campaigns at once and they run simultaneously so in effect what we did for quake lodge is build a lead gen engine that got their brand in front of their customer generated leads from that brand awareness and then nurtured the leads that weren't converting until they did convert the result was simple 1042 reservation requests in under 90 days that's 90 days and 2900 almost 70 000 of reservation revenue from a single campaign from a single effort that's something that i think went far beyond our expectations and theirs so if you have a resort property a hotel or you're anywhere in the hospitality industry and you want similar results we can help just visit .suitsocial.com or click the link below to learn more and we'll be happy to tell you all about how we can implement this in your business hopefully that was helpful we'll see you next time