Conversion leads optimization for insurance industry

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are you an insurance agent or a lead generation partner who wants to use google ads for insurance lead generation but doesn't know where to begin or perhaps you're already using google ads but for some reason you just can't make it work and it's not getting profitable for you this video is exactly for you [Music] hey everyone carlos abaldo here i'm a digital marketing expert who has generated thousands of real estate and insurance leads online all links and resources that will be mentioned in this video are going to be included in the description box below let's jump right into it there are five integral components that you need to understand and execute well in order to have a successful lead generation campaign using google ads and i say integral because failing at any one of these components can be the difference for your campaign to become successful or not these are the keyword research the landing page quiz funnel conversion tracking and bidding strategies and optimization keywords are basically what people are typing in search engines that you want to show your ads for you need to be able to identify these keywords or what we call money keywords and you can use the free tool that google ad provides in order for you to do this task the second component is the landing page the landing page is what people see after they click on your ad it needs to be optimized for conversions it needs to have a fast loading speed and it must tell the same message that your ad and your keywords tell this is to ensure that you will have high conversion rates when people click on your ads and land into your website and by the way if you stick until the end i'm gonna give you a bonus tip about the definitive and actionable guide in doing google ads for insurance lead generation the third integral component is the quiz funnel quiz funnel is very important because it filters out prospects for example if you're targeting a keyword such as progressive insurance that can be a more generic keyword right so people might be looking for home insurance perhaps auto insurance and even life insurance so you need to ask the right questions for you to be able to filter those who are looking for home auto and live and that's exactly why you need to use a quiz funnel now the fourth component would be your conversion tracking now conversion tracking is very crucial because firstly without it you won't be able to track your keywords and find out which keywords are converting and making you money having conversion tracking also helps you determine if your campaign is profitable or not the fifth and last component is the bidding strategy and optimization there are several types of bidding strategies that you can utilize on google ads but if you're just starting out i recommend just using the manual cpc also known as manual bidding and when your campaign is up and running just about one to two days one of the first things that you should do is add negative keywords and i have done the hard work for you i have included a list of negative keywords that you can include in your campaign right away please check the description box below for that thank you for sticking until the end of this video and as i have promised i have included a link to the definitive and actionable guide in doing google ads for insurance lead generation i hope you find this video helpful if you do don't forget to give it a thumbs up and for more content about insurance lead generation consider [Music] subscribing [Music] you