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are you getting leads from your property management website or you're finding yourself not able to convert as well well you might be having some problems with your follow-up strategy so stick around with today's video and we'll give you some tips on how to better optimize your follow-up strategy and convert more of your website leads now when it comes to having a good follow-up process there are really two factors that will really determine your success the first one is speed so simply just making sure that you're responding to these leads more or less right away you know if you're waiting an entire day before reaching out to somebody who's filled out a contact form on your website well there's a good chance that they're going over to the competition and reaching out to them so you really want to make sure that you're reaching out to the lead that came in within 20 minutes try to challenge yourself the faster that you respond to these leads the more likely you are to succeed in converting them now the second thing is persistence so not only do you need to be fast in responding to these leads but you also need to make sure that you're being persistent and that you're following up with them you know initially you're going to have that call but after you have that call what are you doing are you leaving weeks in between before you actually reach out to them again if you're doing that again there's a good chance that they may have already explored the competition and maybe the competition was more persistent and won the business so you need to make sure that you're also being persistent and again the more persistent you are the more likely you are to succeed so let's break things down a little bit more your follow-up process needs to use all available resources so not only should should you be calling them when you're receiving the lead but also use texting and emailing to your advantage not everybody wants to pick up the phone and call right away so you're using all these different methods of being able to reach out to them and even just simply using an email to set up a call is again using all available resources and that's going to help you out now when you initially have a call with your lead one of the most important things you can do is make sure that the call isn't a sales pitch the entire time you need to make sure that you're figuring out where their pain points are and you know what are the challenges that they're facing make the phone call a conversation nobody likes picking up the phone and just being sold to right away they want to hear that somebody's actually listening to their issues and that somebody's paying attention if you have a conversation with them again you can use persistence to your advantage and you can set up something for a follow-up where maybe you can get a little bit more aggressive with the sales pitch But ultimately that initial phone call you need to listen to them and that's one of the most important things you can be doing now after you have that initial call with them that's where you use text and email to your advantage you can set up additional time feel free to reach out to them after a few days and you know send a quick message saying hey would you be available for a call on Thursday sending you know a calendar invite or something along those lines you don't need to pick up the phone and call them every time you want to talk to them because that might get annoying to them but if you email them and have them feel a little bit more in control well then they're more likely to be impressed they're more than likely to set something up with you and you're still being persistent you're still showing that you're paying attention that you still care about their business so utilize text and emails in this regard and use them to set up an additional time to get on the phone with them now you're also going to want to use something like an auto response email to your advantage unless a lead has specifically said that they're not interested in doing business with you don't let it run cold have something set up where you know every month something goes out to them if you utilize automated emails you're still getting your business out to them you're still bringing out your brand awareness so absolutely use Auto emailers to your advantage as well now again it's really important to remember that you're dealing with somebody who they put all of their money into this you know that's their property so you need to make sure that you're nurturing them and that you're constantly showing that you're the right fit for somebody to manage their property that's the most important thing for them and they want to make sure that the person who's going to manage their property genuinely cares and that they're knowledgeable and they're passionate about everything so this is where these follow-ups really come into play nobody is going to be convinced the first time that they talk to somebody that you know this is the person to do it maybe it does happen sometimes but not all the time so you need to have those follow-up conversations where you show you care enough about their business to actually have multiple conversations and to email them and to give them additional resources these types of things are what really helps in terms of converting these leads and without a good follow-up process in place you're going to be losing out on a lot of those conversions so the bottom line make sure that you have good speed and good persistence when it comes to leads a lot of companies are not optimizing their follow-up process and because of that for a lot of people if a lead isn't converting the first time that they talk to them they move on and they consider it a dead lead but the reality is a lot of these leads can take months of nurturing so you want to make sure that you're not missing out on that just because you don't have a good follow-up strategy in place now unless a lead specifically says that they're not interested then the fight's not done there's always an opportunity to dig into what are the challenges and how can we help and that's where this follow-up strategy will really help you now with all that said play around with your follow-up strategy don't just set one in place and then say okay this is the one that has to work and we'll make it work however we can play around with it play around with how many times you're going to follow up with them and you know find the right strategy for your business but as long as you have some kind of follow-up process in place the leads are at least going to know that you're acknowledging them and as long as you have good speed and you're responding to these leads you know within 20 minutes of getting the those leads within reasonable business hours then they're going to know that you're paying attention and you're much more likely to convert them hopefully you enjoyed today's video and learned something new and hopefully what you can do with this information is better optimize your follow-up strategy in order to convert more of your leads now if you want to help your property management company grow and just need help with it feel free to sign up for a growth marketing session with upkeepmedia by simply going to the link upkeepmedia.com growth what we'll be going through on that call is taking a look at your current strategy what are you doing and where is there some space to better optimize but we'll also be looking at what is your competition doing to to make themselves grow as well so if you want to learn more feel free to visit our website and stick around for the next video