Boost Your Conversion Leads Optimization for Non-Profit Organizations

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newsflash ads don't have to cost fifty dollars a day to work your nonprofit can get seen for as little as one dollar a day and I'm gonna explain how hey I'm Dana Snyder digital strategist meta certified digital ads associate speaker and podcast host of missions to movements now I know ads manager can feel like your arch enemy but I have taught more than 150 non-profits a simple ad strategy that you can set up in less than 30 minutes can you imagine your nonprofit being seen attracting new people building brand awareness and reaching your organization's goals all totally doable in my training visible reach in a week now I want to go over a couple of key things that typically people don't consider when setting up their ads and therefore we have this mindset of social media ads Facebook and Instagram ads don't work so Point number one you're often running the wrong campaign so what I want you to think about and what I teach invisible region a week is start by running a reach or a video view campaign to warm up your audience now what am I talking about with this why do you want to do this you want to remain top of mind all the time so the next time somebody's having a dinner conversation you pop up because when they're scrolling through Facebook or Instagram there's your ad when they're thinking about hmm I really want a volunteer opportunity they're going to think about you when it's their birthday and Facebook pops up asking them if they want to create a birthday fundraiser they're thinking about you right so remaining top of mind all the time and the other thing it does by running a reach or a video view campaign is it starts the funnel it is the cheapest type of AD campaigns to run and then you bring them down into consideration and then oftentimes the conversion so main point number two the Right audience if you are looking to reach new audiences to share your mission you want to build a cold audience that is likely similar to your existing audience base so what do I mean by this you are going to be able to look like from your Instagram audience or from your email list or from your Facebook page or from your website so Facebook is taking a similar like-minded audience and finding other people like them or you could build a saved audience built on interest in this case you might say Okay I want to go out into United States and I want to find an audience that likes Charity has donated before and has interest in animal rights or an animal cause organization so you can build a saved audience and then you can test them both or if you want to retarget your existing audience this could be people who are already in your family right these are people who have engaged with you on Instagram who may already be your page followers who visit your website who are on your email list and you just want to make sure they see your content or you want to ask them to do something this is a great low-cost way to make sure that they see your content lastly number three is all about budget when you start with a large audience I'm talking four to five million people with a reach or a video view campaign your budget shockingly doesn't have to be big I'm running a Reach campaign right now to a new audience to increase top of Mind awareness and you'll notice I have spent Thirty One dollars and I've reached 23 000 people that is just over a dollar per reaching a thousand people all that is less than a stamp right and now what I can do is I can take people of engage with those ads and they continue to trickle them down the funnel right so if you are interested in learning this 30 minute method for just 27 you can get instant access to the visible reach a new week system that breaks down the campaign creation into this repeatable process it includes three different types of content that will stop your people mid-scrolls I will instruct you on what types of content to use in your ads there will be three show you how videos walking you through setting up your come hither come to me campaign in less than 30 minutes so very straightforward how-to videos and I also include a metrics tracker this is really important because I want to show you exactly where your campaign is working and maybe where I could use a little TLC right so it's really important to understand those metrics you do not need pixel tracking you do not need a giant ad budget I recommend actually one to three dollars a day and no prior ad experience is necessary so if you're interested visible region a week is filled with clear straightforward show you how videos walking you through setting up a campaign so your non-profit can be seen so go ahead and click below to get instant access and go ahead and move your organization to the front of the line hope to see you in there foreign