Empower Your Small Business with Conversion Leads Optimization for Small Businesses

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if you're not connecting with your customers directly on WhatsApp you're missing out on a huge opportunity to make some money every day 175 million people message a business on WhatsApp so let's get your business up and running on the platform so that you aren't missing [Music] out hey guys welcome to the learn with Shopify YouTube channel I'm Bridget and we have videos all about how to start run and grow your online business so if you're the market for some expert tips on business growth and development then go ahead and hit that subscribe button there are many ways businesses like yours can use WhatsApp to help run that business you can use it for customer support customer communication as well as marketing and promotion now the first thing to note here is that WhatsApp has two types of Business Services WhatsApp business app and WhatsApp business API confusing I know both function to help Brands communicate with their customers but in two different ways WhatsApp business app is intended for small businesses whereas WhatsApp business API is for large Brands today we're going to be focusing on small businesses so let's get to it grab your phone and download WhatsApp business when you launch it you'll have to accept the terms and conditions now I recommend not using your personal number for business operations and having a dedicated business number instead this way your personal chats and your professional chats will stay separate on WhatsApp you can allow allow your contacts to be added from your phone's address book but be careful with this because contact syncing violates a lot of data laws in a lot of countries so I would not sync your address book here to stay safe start fresh when it comes time to setting up your account here are some tips and best practices make sure you fill out your profile thoroughly so your business name should reflect the official business name that your customers recognize you want to use your business logo for your profile image and make the dimensions 500 pixels by 500 pixels now it's time to write your description by adding a WhatsApp business description to your profile you make sure all the information is at your customer's fingertips and if you do it right a clear description might even drag the customer over the line to actually get in touch with you so for this prioritize the most important aspects stick with your core messaging and make sure to include a call to action for the customer to connect with you all right for all my AI fans out there you can use a chat GPT plug-in to generate this description quickly on chat GPT 4 the Vox script plugin make sure the plugin is selected and then you're going to type the prompt browse My Business website and insert your business website link and come up with a 50-word description of my business that I can use as my WhatsApp description include my core messaging and include a call to action this should Inspire the customer to reach out to the the business and now you have a customized business description ready to use or adapt with your brand voice it's pretty cool right if you want to learn more about chat GPT plugins like how to them and what the best ones are for your business I've linked a video right here now if you're finding this video helpful so far I want you to go ahead and hit that like button to let us know you could also I don't know share it with a friend who might find it helpful as well you know you do you okay so next you'll want to add your hours your address your email and links to your website so this is cool WhatsApp is part of the Meta Family right this means that you can seamlessly link your Facebook page and Instagram accounts to Whatsapp this is going to let you direct traffic from these social media sites directly to WhatsApp so customers can chat with you so you want to make sure to connect those social profiles this edit profile section should all be filled out now next you'll want to add your catalog you can include Links of up to 500 of your bestselling products or Services here this does a few things it will allow customers to see what you're offering directly on WhatsApp without having to leave the platform you can also send your entire catalog to customers that you're already connected with you can also share catalog links through social media and other platforms so more people can discover your business on WhatsApp customers can also share products and services with others over WhatsApp increasing your chances of finding more potential customers and you'll be able to run ads of this catalog on social media sites that direct back to your business on WhatsApp this is a great way to generate leads and we're going to talk about some more lead generation ideas shortly so it's important to remember that regularly updating your catalog of products and services can help keep interest in your business alive and help with customer retention now you're going to want to set a more personal greeting message than the generic one that's autop populated if it's just you running the account including your name in this message will allow customers to feel as if they are chatting with a human rather than a bot a good example is thanks for connecting with your business name my name is and include your name if you have any questions need assistance or just want to chat about our products or Services feel free to drop me a message next set your away message again you want to try to personalize this more than the generic autor response this will be sent when you're messaged outside of business hours so your customer will be notified that they will receive a response when you're available you don't want people contacting you during your off time it's all about work life balance now quick replies these are going to be your best friend this means that you can set up specific words to autop populate a reply start by setting up a greeting message a message about your hours and maybe a frequently asked questions message you want to use this feature but rather than thinking of all your auto replies now you can add these as you start engaging with your customers and taking note of the messages that you're sending more frequently now if we head over here to the update screen you are able to update your status that will last 254 hours this can be a great way to engage with your contacts and encourage them to start a conversation you could share exclusive deals new product announcements or behind the- scenes content to create interest impr prompt direct messages so by doing all of this WhatsApp business will allow you to be more accessible to your customers okay so you have your WhatsApp business account set up woohoo what's next how do you start reaching customers let's talk about [Music] it so for this next part it's important to know how to access your WhatsApp short link this is essentially the URL of your WhatsApp account it will link people to chat with you directly on WhatsApp you can find it in setting business tools short link from there you can directly share the link to something like a social media account you can copy the link to use wherever you'd like or you'll get a QR code which is perfect to allow in-person customers to connect with you in real time so now that you have your shortlink there are two places that you should be sharing it to generate leads the best way is by hyperlinking your short link on your website so this would be great on your homepage or your contact us page or both this will allow any anyone who is simply browsing your website or wants to connect with you to have access to you at the click of a button another great way to generate leads is to use your short link in your email signature this is especially great if you have an email list you can strategically use this email list to initiate conversations with potential new customers now here's another way to generate leads with this being part of the Meta Family you're easily able to run ads on Instagram and Facebook that click through to WhatsApp another common way is offering something of value in exchange for your customer's phone number so you can add and message them on WhatsApp this can be a lead magnet a promotion a freebie or some piece of valuable information that they could want by making an attractive promotion you make it easier for people to share their number with you now before we wrap up here there's something super important that I want to chat about and that is nailing your brand Persona on WhatsApp you know WhatsApp isn't your typical formal Communication channel it's all about being casual and having real conversations so when you're building your Brand's presence here think about talking to friends not just customers it's all about making connections that feel personal and genuine this isn't just good for standing out from the crowd it's about creating a brand identity that people remember and trust and let's be honest that's what really drives growth in Customer Loyalty so getting this right means really getting to know your audience what do they like how do they talk use this to shape a brand voice that's friendly down to earth and true to who you are and don't forget to have some fun with it WhatsApp lets you use cool stuff like images and videos and voice notes these are great tools to make your brand feel more human and relatable and speaking of brand presence one of the best things that you can do to build your brand is build a website Shopify offers a free trial that lets you create a site in just a few hours head to the link in the description to try it out in short keep it light keep it real and use WhatsApp to have actual conversations with your customers this way you're not just another brand you're a friend that they trust and want to hear from and that's a game Cher let me in the community know in the comments if you're using WhatsApp for business and what your favorite feature is on the platform thanks for watching this video my name is Bridget and I'll see you next [Music] time [Music]