Empower your engineering business to convert more leads for engineering

How to create outlook signature

hey I'm Tom ferry welcome to life by design your place online for ideas inspiration and how to stay in the right action let me ask you a question how many internet leads are you generating every day every week every month and how's your conversion there's just been this great conversation taking place at our blueprint events every year where people are talking about ok Tom you've taught us how to generate leads I mean we've got the blueprint for success we've got all these leads coming in now what and I keep saying all the money is in conversion so I thought what I would do today is share with you some of the blueprint strategies so you can convert more of your online leads so let's take a look number one obviously is social credibility social proof whether they're on Zillow or realtor or Trulia or on your website the more reviews they can read the more the consumer engages in connects and they look at that other person what they're saying about you just like Yelp or a movie review from a friend but in this case they're like wow Tom helped me buy this house and navigate a very difficult transaction and he was able to get the job done well that review that social credibility that social proof really moves the needle on conversion I've got clients today that have got a hundred reviews on Zillow think about that by the way as a degree of separation in everything you're doing in terms of marketing as well so that's number one number two old-school speed to lead how fast from the time the lead comes in and your phone goes ding do you actually call the person text the person reach out to that customer well what do we know all the studies say under five minutes that's the sweet spot we want to get to them as quickly as possible with the hopes that they're sitting on their desktop or they're on their iPhone and they're looking as we speak at that property and bingo you follow up now a little side note so beyond under five minutes if you don't get them on the phone then you got to play the ten attempts in 10 days game ten attempts in ten days when we share this a blueprint everybody really got it like if we're gonna convert we've got to be willing to do it most people won't most people simply won't do and that is every lead that comes in I'm gonna call email text and maybe chute number three a little video and I'm gonna do it every day for ten days until I reach that customer I promise you when you do this your appointments will spike your results will go up your confidence will be fantastic because you have a knowing that you can go out and book more appointment so ten attempts in 10 days until you connect number three if you want to watch your conversion spike use the power video so ding I get this you know this email somebody wants to look at one two three four Elm Street and I grabbed my iPhone or my phone and I say hi my name is Tom Perry now with banana real estate thank you so much for coming to my website and sharing your information and your desire to take a look at one two three four Elm Street I'm gonna make myself available for you Thursday Friday or Saturday please let me know what time is best for you to see that property my desire of course is to show you that home and ultimately help you you know buy the home of your dreams so my name is tom ferry I'm at been a real fate I left you a message a few minutes ago and shot you an email I thought I'd send this personal video just to let you know who I am and then I'm here to help thanks again in my numbers do you know five five five one two one two boom I record the video and bingo I sent it to him now the key to this I saw Seth Godin talk about this the difference between email and me mail email is general we blast it out there everybody gets it me mails it's personal I make it as personal as possible hey Tass thanks so much for coming to my website hey Eddie you know thanks so much for going to my website make it as personal as possible video will separate you from the competition like that okay number four old Leeds old Leeds go back through your entire database why not send every one of your old Leeds the following hey are you still interested in buying a house in 2014 simple are you still interested in buying a house in 2014 guess what you send that to a hundred leads you're gonna get some appointments and your business is gonna grow let's take a look at the last two ready number five consider hiring what we call an is a I'm going off camera for a second at our blueprint event we talk about job descriptions for effective people on your team and what they can do to help you grow so this is the mind map for what an is a and inbound sales associate or internet sales associate can do for your business if you want to have massive conversion you have an is a working for you their job is to nurture and nurture and nurture follow up and ultimately convert the appointment just for you imagine it like it'd be like having a caddy in golf who finds the ball and says here you go and let me move the brush out of the way take your swing matter of fact here's your club right this person for you and your business allows you to focus on the highest and best use of your time which is being in front of customers going on appointments and negotiating transactions this is a key hire for top producers today and the last one number six obviously every lead has got to get into a CRM where you put them under the appropriate bucket or category depending upon what CRM you use and that every one of them has the next follow-up date connected to it I'm always shocked to hear that today only a third of all real estate professionals have a CRM only a third think about that so if you're watching this video you're saying what CRM I'm gonna save for the I don't know ten thousandth time I don't care what CRM you choose top producer contextually wise agent Act I really don't care I just know this you've got to have a CRM because it's the base of your business and it's what's gonna Altima allow you to follow up on all these leads you're generating and win the business you deserve so my question for you is if you want to generate and convert more leads what's the action you're going to take to improve your business this week thanks so much for watching I look forward to seeing you at blueprint if you don't know about it check out my website tom ferry com we'd love to have you there remember always just ravaghi matters and now more than ever your passion rules talk to you soon