Empower your Real Estate Business to Convert More Leads for Real Estate

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today i want to share with you a little known secret i want to share with you the easiest lease to convert and spoiler alert it isn't your sphere of influence it is not going to your friends going to your family going to individuals that know you that are going to be the easiest leads to convert you would think so that might be something that you thought about whether before getting into real estate thinking well if i get my real estate license a lot of the folks that i see around me are starting families they're gonna purchase homes they're gonna sell homes you may have thought that prior to getting your real estate license but that's actually not the case now don't mishear me i'm not suggesting that your sphere of influence leads are bad i'm not saying that at all i'm just letting you know that there are easier leads to convert out there and the easier leads to convert come in the form of youtube leads that's right the leads that you generate from youtube are drastically easier to convert than any other lead out there i'm talking above referrals i'm talking about zillow leads i'm talking about open house leads i'm talking about your sphere of influence even the sphere of influence that's within your family even among your own family these supersede that now there are several reasons that youtube leads are far superior than any other type of leads out there number one it comes in the form of video so whenever you are putting out content on youtube you're making yourself known from an audio standpoint from an audible standpoint but also you're making yourself known from a visual standpoint you can see my body language you can see me communicating with you the next best thing is actually me being physically there with you that's the next best thing so with video you can establish a relationship much quicker you can establish that whole getting to like you stage a lot faster than any other type of lead generation out there it is that video format that really accelerates that trust factor with your future clients now the second reason that youtube leads are drastically easier to convert is because youtube itself is a search engine this means that users are actively going to youtube and searching for solutions to their problems and it just so happens that you with your content you are the ones solving those problems so not only are you able to address their questions or concerns on the spot via the video aka building that relationship building that trust but you're also able to service them from a actual services perspective so if you're a real estate agent well you can show them homes and help them buy a home or you can list their home for sale so that's just one of those elements not only are you able to help them from addressing their questions concerns comments whatever from a video standpoint but you're also able to help them in physical form and that's how you start building your business and scaling your business with all of the videos and all of the content that you have on your youtube channel because 24 7 your youtube channel is working for you 24 7 somebody is watching one of your videos that you can potentially help down the road and the third reason that youtube leads are the easiest leads to convert is by the time that you get somebody's email somebody's dm somebody's call by the time somebody reaches out to you in other words they're ready to do business they've already followed your content they've already done their research now they're ready to pull the trigger now they're ready to work with somebody and you you the creator you the youtuber you the business owner you're the one that gets the business you're the one that gets the call so by the time they reach out to you they're ready to go so all you have to do is service them all you have to do is work with them all you have to do is close them there's really not that much of a gamesmanship at that point there's really not that much of a sales that needs to happen because at this point all of your content all of your videos all of the value that you've already provided that's already done the selling as an example i have one of the fastest growing real estate teams in exp at the moment and the reason being is because real estate agents are seeing all of the value that is being put forth in this youtube channel on how to run facebook ads how to run google ads how to run youtube ads how to run any type of advertisement how to market themselves how to do lead generation so they've received all of that value already including you you might be a real estate agent right now by the time a real estate agent reaches out to me they've already done the research they've already done a lot of the heavy lifting by either learning more about exp which is the brokerage that i'm with where the team is forming and they've already done a lot of research about me specifically because my information is out there so by the time i get the call by the time i get that outreach of the partnership and where i and my team do the real estate lead generation for the agents they are ready to go the real estate agents have already made up their mind at this point it becomes a matter of a timeline when they're gonna move from their current brokerage to hours and that's the same strategy that you can implement in your business today it doesn't matter what industry you're in you're able to do that this very second so i want to challenge you just a little bit and make a video if you're a real estate agent make a video about how to buy a house in your particular city in your particular neighborhood you're going to get views if you're a lender same thing make educational informative videos that provide value to those that are looking to either refinance or purchase a home it doesn't matter the industry that you're in i want to challenge you to make a video upload it to your youtube channel and start building this incredible lead generation machine that just doesn't sleep