Empower your business to convert more sales for Animal science

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hey lambusters yippee it's a b testing time don't mind me if i'm switching between being excited and nostalgic during this video my inner geek might come out once or twice i'm a nerd so am i all right let's check out how we can use data to improve our outreach campaigns i really hope you'll watch the whole video because of the incredible content provided in it but in case you're not at least stay to watch everyone struggling in the streets of paris excuse me what do you think is more accurate your team's presumptions about what kind of subject line should work best or actual data about the performance of real subject lines that comes from your audience's reactions to those subject lines am i biased yeah am i ashamed of it never where am i going with this no idea moving on what you really need to know is it's super easy to a b test you just need to know how and what to look out for so you need an awesome person giving you this information hi and lastly you need a great email outreach software that lets you do that kind of thing i'll suggest lamlist here and excuse myself for the product placement all right let's rewind for a second what is a b testing for cold emailing it basically lets you compare two elements of your cold email with each other by using them on a real campaign and see which one has a better performance so basically let's say you test two different subject lines for the same campaign half of the prospects will receive the campaign with subject line a and the other half will receive the email with subject line b number four we jump into the details of a b testing be aware which kpis to analyze in order to determine the success of your email element that you're testing in the case of cold emailing always focus on the monetary kpis that reflect the overall success of your campaign so for example the response rate the number of meetings booked over the number of emails opened and the deal size of your campaign meaning how much money it generated for you then you also need to make sure that you follow these basic rules only a b test for the same audience your ib test results will be worthless if you mix audiences in your a b test because different targets have different business needs so make sure that your control and your test groups are homogenous in cold emailing your sample size should be between 100 and 500 people more specifically to ensure the significance of your generated results lastly but very very very important make sure to only test one thing at a time for example if you're testing two different subject lines don't change the email body imagine if your variant a generates better results than your variant b and you tested multiple things you have no clue which element of your testing campaign worked well and which one didn't all right now that that's done what can you actually be test ever you want literally as i mentioned before you can test your subject line so for example whether a teaser is more effective than a question in your subject line so let's say you want to book a meeting with a prospect i'm going to show you how you can test your subject line on lam list you simply want to create your campaign as per the usual so here for example i'm going to say a b testing fun i'm going to for this example skip the amazing campaign creator and go directly to my sequence here you add your variant a in our case let's say it's let's talk seo hacks first name and here i'm just gonna say email body and then you want to click on a b test the sequence right here then for your sequence b you also choose blank and then i can simply insert other subject line that i want to test so for example interested in learning new seo hacks first name and then same here i'm just going to have the same email body as in sequence a so that i can really test the two variants against each other and then when i switch to the reporting section right here i can directly compare the performance of my two sequences as you can see sequence a versus sequence b you can also test different intra lines so different approaches to breaking the ice for example comparing industry related knowledge to capture attention versus stating a fact related to your target's product now let's take this example my variant a here would be did you know that vegan lifestyle is often criticized for being accountable for soy plantations in south america and the related environmental impacts of deforestation and that even though the majority of these plantations serve for the production of animal food and the finality for meat production i came up with some content ideas to help your company communicate on the subject on social media for example and then i have my value proposition in the rest of the body of the email whereas here on sequence b the icebreaker is did you see that the ratio of vegan people in the u.s population are actually stagnating content creation to educate around the subject is now more important than ever here is one example that i came up with and then as before the same email body you might also have noticed that i kept the same exact subject line in order to respect the rule of only testing one element of the email another test could be customized images versus personalized text just make sure that the context remains the same because it can be a bit tricky with this kind of comparison here in this campaign you can see that i've simply added the custom image to variant a whilst variant b stays the same email body just without the image this will help evaluate exactly which technique works better for the audience in question by the way we've seen amazing increases in reply rates of no less than 30 percent for campaigns with a personalized image as compared to campaigns with personalized text only check out our video on how to include personalized images in your campaigns on lam list you can also test personalized text versus personalized videos or even personalized images versus personalized videos to know how to set up the latter also don't hesitate to check out our dedicated video i have mentioned before that it's really important to match the tone of your message to your audience but what if you're not sure what tone your target audience prefers guess what you can do to find out you're right a b test that here's a list of the things that you can test your ctas which links work best dynamic landing page integration versus a classic email test different sequences different follow-ups different images the list is endless as i said before you'll want to analyze the performance of your different variants based on the value that they generated for you so click or apply rate depending on the objective of your campaign the book to meetings and the deal size now let me give you a few benchmarks that you want to be aware of in terms of click rate aim for at least forty percent for the reply rate you want to reach at least eight percent if you're targeting a broader audience and at least 20 if you're targeting a more segmented one in terms of meetings booked you should target a minimum rate of 10 remember getting replies is great but you actually want people to be interested in your offer so the amount of interested leads and thus meetings booked is way more important just adding a teeny weeny product placement again right here because in lem list you can actually track your interested aid super easily whenever you get a positive reply to one of your campaigns you can easily mark the lead as interested like this you just click on the lead in question so let's say it's arena here and click on the three little dots and then say mark as interested then you can go on the reporting section and your lead will be included in the interested rate right here this allows you to have a much better understanding of the actual success of your campaign as for the deal size that completely depends on the context of your business and there you go a little tip cut yourself some slack in the beginning when you're starting your first a b tests it comes with a bit of practice but i'm sure you'll create amazing tests in no time as per the usual i will not ask you to like and subscribe because at lemlist we do the things differently so if you like this video i dare you to like it and to subscribe to our channel if you don't like this video and subscribe to our youtube channel you'll have to get a stranger to sign your cheek and then send the video to charlotte lambdas.com our la martyr i wanted it so not liking and subscribing and not doing the dare is going to be really bad for your karma uh [Music] [Music] excuse me foreign [Music] well not as easy as it looks don't hesitate to comment on this video or send me a message on linkedin if you have any questions or if there is a subject that you would like me to cover here on the lumlast youtube channel we'd be super happy to hear from you in the meantime still amazing and i'll see you in the next video