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most would hate when they swipe right and are made to wait this is where online advertising is similar to online dating you don't make your customers wait when they swipe right on your online ads on google facebook instagram anywhere you don't make them wait when they swipe right and that is what we will discuss in this video today online advertising is quite similar to online dating you create a profile you try to improve it the design the keywords the description it's like clickbait you want to attract more and more impressions by targeting it well writing the right headlines description and then you want more clicks and these clicks are like swipe rights on dating apps and customers when they click it's like they're swiping right on your online business ads and once they do that they don't like to be waiting for you to contact them now we'll break online advertising into two broad stages right the first stage is when you prepare your strategy the keywords the headlines the targeting the geography the demographics uh the bid strategy you want to make sure that your ad appears on the top page or on the first couple of pages for the right keywords for the right targeting the right customers and once you get the impressions the ad copy the headline the description should be powerful enough enticing enough as i would say for customers to click on that and come to your landing page and then they should like your landing page the information there in a lot of ads they may not come to a landing page for example on facebook or linkedin they would just fill up a lead gen form or just click a button and you get a small a form to fill up and the business gets the information the number the email the phone number so whether they go on the landing page or pull up an online lead jet form what they've done right now with a click of a button and by submitting little information about themselves or their requirements they have swiped right on your business in the online advertising world so now you've got that lead what do you do do you make the customer wait do you reply instantly that's the second part of online advertising what happens after you've received an inquiry a lead from a prospective customer and that is what we will talk about today what happens when a customer swipes right now before we get into that you need to understand that when a customer goes online looking for a product or a service he does not see just one ad right if you search on google or for example a daycare center near me because you're looking for a daycare for your kid you will not see an ad only for one day care center you would see multiple three four five maybe even 10 or 12 depending upon how densely populated is the area where you live and you would start to look at the ad copy the descriptions and look at the location how far is the daycare to where you live and then you would want to contact the business so how do you do that either there will be a phone number you call it that phone number or you would have to click on the link you go to the landing page you browse the information you look at the gallery the images and if you like it you fill up a form but as a customer you want to place your bets right right so you don't want to contact just one business that is that is what is very critical about online advertising especially on search engines customers when they want to look for a business they want to buy something they want to talk to a business they see multiple ads right all ads would be having a similar headline a good copy a call number a phone number to call them a landing page which has been designed well by a designer an agency so the customer would end up contacting two three four or five businesses depending upon the type of requirement and the urgency of the required now the one who replies first is ahead in the competition because mostly it's an urgent requirement right and the customer is available online when he or she has filled up that form people are busy these days right i may inquire for a particular service or a product right now here is 9 a.m in the morning my time and by the time a business tries to get in touch with me say at 1 pm i would be having lunch so even if i get a phone call i'm going to choose not to answer that phone call or i may be busy in a meeting at 2 pm india time after lunch and if the customer or a business replies back to my ad query on email i may not reply to them instantly i mean because by then some other business may have contacted me would have sent me some more information maybe a proposal would have asked me a few probing questions to understand what i am looking for and we would have made some headway so much that i would like to put other businesses then who contact me after the first couple of responses on the back burner they would be like a backup plan to me i would first try and talk to the one or two or three who would have responded quickly and instantly to me so that's important right now if i'm filling up a form elite form on my mobile phone i'm available right i'm free because right now i'm looking for something but the moment that lead hits your server a spreadsheet an online or crm if you could call me instantly then hey hi uh we just received an email from you we received an inquiry from you how may we help i'm available to pick up the phone call because right now my intent is very high i'm looking for a particular service so if you could respond to me within the first five seconds or let's say within the first minute you have a higher probability of closing your online digital leads that you pay for right these leads are not free you bid for that top position and hence you're getting enquiries from search engines when prospective customers are looking for your product or service category so by doing a very simple thing by ensuring that somebody is available to respond to a customer inquiry within the first 30 seconds or within a minute of receiving the lead your probability of closing the lead increases multi-fold and it's easy to do right you can plan your day you can if you have a team you can make people responsible for different hours of the day yeah during business hours if you receive a lead in the midnight you might want to call a customer right people do browse during midnight when they're not able to sleep or they want to look for something don't call them but have an automated system that at least replies to them via sms whatsapp by email then yes we received your inquiry and we will be calling you first thing in the morning or what is a convenient time to talk to you so here as i said the moment the customer fills up a lead jet form or comes on a landing page and inquires about a product or a service he or she has swiped right on your business don't make them wait because as i said most would hate if they swipe right and are made doing so putting mechanisms in place putting checks in place and keep monitoring your response time today it might be 24 hours yes you may think that okay 24 hours that's long enough but more than 75 percent of online business inquiries digital leads don't get answered to within 24 hours it happens on day two or even day three till the time the customer would have already changed this or mind or somebody else would have reached out to the customer and would have given all the required information and a sales proportion so don't be the one who is late when your customer swipes right be prompt be instant and reach out to the customer talk to the customer ensure the communication channel is open it may then take time to close you may have to have to follow up multiple times that's fine but ensure that the communication channel with the customer is opened as soon as you can i would say reply to a new lead within the first five to ten seconds first have an automated reply go to the customer for filling up the form via email and via sms if you're collecting phone numbers and then have somebody call that need immediately do it within the first one minute right now whatever is your response time if it is say 12 hours try and set a target for one hour if it is 24 hours still try to set a target for one hour ideally try and target to call every digital lead within the first five minutes and then go on improving upon that till you're able to call every lead within the first minute that's the golden time i would say to contact a digital inquiry you may not be able to have a conversation long enough but you would have acknowledged the customer who has expressed an interest and that's what i say sales is like dating you need to acknowledge the interest and reciprocate and open a communication channel for a longer conversation so a small tip a very small trick easy to implement that you could use to improve the conversions of your digital ad spends so try this if you have any questions if you have any feedback write in the comment section and do subscribe to my channel for more sales and business management videos till then take care be safe [Music] you