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how to increase conversion rate of your product on Amazon this is one of the most popular and common question I got from all of the Amazon sellers because when you start selling your product on Amazon you do product research product sourcing then you create Amazon product listing you optimize your listing you do the keyword research create your PPC campaign and start getting sales and once you start getting sales for one or two months then at this stage the only concern is to increase the conversion rate because conversion rate is something that can actually bring you a lot of sales without spending any extra money for example your product is live on Amazon you are running PPC ads and you are actually spending 500 per month on that ad and against that 500 spend you are getting 200 Sales so what is the theory behind this like you are getting 500 to Amazon PPC and against that ad spend Amazon PBC is begging you customer like you are getting impression you are getting clicks and then you are getting sales so against that 500 spend for example Amazon is sending you thousand customers to your shop but out of those thousand people only 200 people click on your shop like enter your shop and only 50 people purchase so that means Amazon is sending you thousand people but only 50 are purchasing so what if not only 50 but 100 people out of those thousand purchase so that is a conversion rate like against the same 500 spent America is sending you thousand people but out of those thousand people 100 or more people purchase so that is something called conversion trade so if your conversion rate will be high that means all of those customers who are actually entering your shop more of those customers are actually purchasing so if you improve your conversion rate that means against the same amount spending on ad you can actually double your Amazon at VA sales so in this video I'm going to be sharing with you some tips and tricks live which I actually use and apply on all of Amazon FBA listing which can actually increase my conversion rate and I actually get more and more sales sometime 2X or sometime maybe more than that so stick around with me in this video so you can also learn this free strategy so as you can see that this is my one week sales and if I put the filter for past one year and click on apply so you can see that this is my one year sales you can see that throughout the year I got consistent sales and my sales actually increased in December which was Christmas season so around 150k was the revenue and a cool thing about this is that the PPC spend was very less for the lifetime so basically I don't do any magic I only use common sense and use some tips and tricks which I've already explained you in these videos so if you also want to learn all of those tips tricks and strategies you could just go on my Amazon playlist on YouTube and learn all the tips for free just to get the revenue like this alright guys so as you can see here I'm on amazon.com right now and here I have just searched a product Pilots bar because this is the product which I'm going to be taking as an example in this video to explain you the whole process so as you can see here I have just searched the main keyword of that product on amazon.com and Amazon is showing me some results so these four results are basically PPC results you can see sponsored sponsored sponsors and when I go down I can see some organic concern so these are all of the seller and if you start selling this product that means you're going to be competing with this seller so as these are all of your competitor so you need to keep a closer eye on that like what kind of images they are using what kind of title bullet point they are using and at what price they are selling and what quality they are giving so if you spy on them that means you'll be able to make your listing better than them and start getting more and more sale and more and more conversion rate so after typing your main keyword here just copy the same keyword from here and then go on Amazon seller center and from there click on these three dots go to brand and click on this brand analytics and after opening that tool on the top bar you cannot see this Amazon search term bar so click on that and here you will be able to see this cool and free tool which is called brand analytics search term so here you just need to paste your main keyword select your Market which is amazon.com and changes from weekly to monthly and then click on apply so when you click on apply then what this tool will do is this tool will show you all of those keyword main or sub keyword which people are actually searching on Amazon who want to purchase this product so you can see that people are searching for pilot Bar Pilot bucket with resistance band pilot pocket stretch Fusion fired bar and so on you can scroll down and keep searching for this keyword and you can see that here is a sfr which is called search frequency rank so if I click on this Amazon will basically sort this list for me like the high sfr keyword is on top and the low server keyword is on bottom so here you can see that this keyword Pilates power kit with resistance band for women this keyword is having actually high frequency of searches so that means this is a very cool and long tail keyword having low competition so if we copy this keyword and go on Amazon and paste the keyword here so I will be able to see all of those listing who are actually ranking on top or this keyword you can see that these are our top four listing which are targeting this keyword word and which are ranking on the main page on this keyword so now these are our top four main competitors and now if we want that tool again and score a little right so here you can see that Amazon is showing me these are the main three competitors who are actually tracking on this keyword and here you can see that this is the ascent ending with 721 and when I go further forward I can see some more competitor like this whereas the competitor number two having this ASN and then compiler number three having this issue so what is the difference between these three competitor because Amazon is telling me that this is the main competitor like main or top performing listing which are having good sales and good conversion rate so if we go on competitor number one again here we can see that this is the Asin and the click percentage is 44 which is really good and that conversion share is 50 like 50 is a lot like if 100 people are visiting this shop that means 50 out of those 100 actually purchasing so now here we need to find out what magic this listing owner is doing like it is converting 50 out of of 100 people who are actually visiting their shop so let's open this listing by clicking here and clicking here so now go on computer number two and here we can see that the conversion rate is 16 and click rate is 20 like for example if 100 people see this listing 20 per click and out of those 20 people 16 convert okay and if you go on compiler number three here we can see that eight percent is the Click Share and zero percent is the conversion rate that means this competitor is not good the number one was really good so we just need to go on that competitor and find out what thing this competitor is actually doing which is giving him 50 conversion rate so now you need to go through the listing of this competitor in detail like you need to read the title and you need to find out all of those keyword which they are using in their title like if I just start reading the title here that is Pilots Barcade with resistance band 4X resistance bands section Pilot bar with stackable bands workout equipment for leg hip waist at all so as you can see here they have covered each and everything in their title like this title is readers friendly and SEO friendly like they are basically clearing all of those confusion of their buyer like for example if someone want to purchase this product for legs and for hips for waist for arms so they will be able to know like if they want to purchase this product for any of the body part so it can be useful for them and here if we go down if we start reading a bullet point you can see that these bullet points are actually explaining each and every quality of this product like this product is made up of high quality material customers pilot bucket all in one like you can use it for many purposes keep body in good shape and 100 money back guarantee and if we start exploring the images you can see that the image is very cool and the main image actually explain everything like what we will get if we purchase this product like we will get a booklet we will get this extension for 40 45 and 50 lbs and if we go on some other images so we can see that they are explaining all of the feature of this product in these images like you can use it for body training relief pressure strengthening of your back chest exercise and if we go down we can just find many of the cool features and quality of this product so you can see that a title bullet point and images are fully optimized and if you go down you can see that even in a description they have actually explained each and everything in detail again like for example if someone missed any point into the top so they can just actually cover that point in the description you can see that they are actually showing the product in action like what actually you can do with this product and how this product can be beneficial for you and here they are showing men and women both so that indicates that this product is unisexual like any gender can use this product so these are the qualities and these are some good points which this seller is actually following and that's why they are getting good conversion rate so no matter what product you are selling you just need to grab your main keyword of your product go on brand analytics and type your keyword here and then find out all of those three to five competitors who are actually getting good conversion rate so for example you find three competitor having good conversion rate so you can just open their listing one by one and find out what they are actually doing and then you can just make a list of those points which those competitors are doing and try to implement all of those studies in your listing so if you create your listing and if you optimize your listing after combining those three listings then your listing will be more good and your receipt can get good conversion rate because after all you will create that listing after the combination of top three performing listing so if you do this properly then nobody can stop your listing to get convert so as we have just seen the 50 conversion rate listing here so if you also want to increase the conversion rate of your listing then watch this video again and again and try to understand what I have just explained to you so if you learned this method properly and start implementing this technique to all of your Amazon review listing then you can just actually increase your conversion rate and add the same amount of AD spend you can actually double or 3x your sale and get more and more revenue and profit so that's it for today guys I hope you really enjoy the video and learned something great from it so if you find my content really informative and helpful for you then make sure to like the video and subscribe the channel as well so you can watch more and more videos like this in future let's meet in the next video till then take care bye thank you foreign