Convert prospects into leads in IT architecture documentation

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today i want to show you my entire cold email workflow so you could see the exact tools that i use and in what order to create high converting cold email campaigns i am alex berman i'm the author of cold email manifesto and i believe that cold email is a superpower it's the easiest best fastest and cheapest way to contact customers and make more sales for your b2b company whether you're running a software as a service business or an agency cold email will change the game for you stick around like this video and subscribe to the channel for more so let's go through my entire cold email workflow starting with the domain we are not anything if not for our website and our website is hosted on a domain and for the domain i use google domains the reason why is google domains come pre-configured with everything you need for a successful cold email account so they have dkim setup they have spf setup which is perfect and saves you time when setting things up for yourself then as i'm buying the google domain i am upgrading and paying six dollars a month for google workspace google workspace used to be called g suite this is what allows you to send the emails so this is for email sending we use google workspace because this is a stack i will also show you every piece of it we're also hosting our website so we're buying the google domain then we're hosting a website using squarespace it's typically what i use or if we're building a sas you know our team will build it but when i'm just building a quick agency site i'm just going to use squarespace so this is for inbox and then on the cold email side there's more that we have to do so let's call this part of the stack admin right this is all the administrative stuff how we run the business side of the cold email everything from the domain to the inbox to the website now the second part can be the actual email sending so this will be email sending you can also call this outreach and this is where we get into lead generation if we get leads we need we need verification we need email warm-up sending and that will cover everything in the workflow so for lead generation itself i use lead shark that allows me to download any leads i want it's got a database it's got all the filtering that i need and so lead shark does it for me warm up allows you to send emails back and forth and protects you from going into the spam box for warm up right now we are using instantly and the warm up inside of that another one that i've recommended a lot and still use and still want to use is lem warm as of the video being filmed right now these are pretty comparable i liked instantly because i got this appsumo deal which gave me lifetime access to unlimited warm-up so this one also works but lem worm also gave us some free seats as part of a deal to talk about them every once in a while so i also like that for verification we'll either pass our leads through the built-in verification on lead shark or if we have a lead list outside of lead shark that we're trying to verify we'll use never bounce and then for sending cold emails we use any of the above we use instantly or lem warm for sending out the cold email campaigns right now these are the two major ones on the market in terms of features but mailshake also does the same thing and has a lot of the same features as both of these so it's really all about choosing your own adventure when it comes to the email sending tool itself and that's my entire cold email workflow it might change though so if you want to get all of the updated tools that we recommend go on over to cold email manifesto.com tools for an updated list but as of right now this is our cold email stack and i'll let you know in the future if that changes if you want to learn more about lead generation and join a community of people plus get feedback from me every single week on live calls then join email10k.com it also comes with access to all of our courses on how to grow a business so check that out at email10k.com now are there any tools i missed let me know down in the comments we'd love to hear what you're using right now and why thanks for watching the video be sure to smash that like button to encourage this type of content on youtube subscribe for more videos like this and i'll talk to you soon thanks for watching i'm alex berman