Empower Your Management Team to Convert to Sales for Management

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EJ Chapman asked my podcast website gets a lot of pageviews but they're not translating to listens what can I do to help conversion well I mean there's a lot of things you could be doing dj1 you'd need to be thinking about how you get them in there and to need to think about what happens when they get there Allah let's go old-school let's big pretend that your pods are are a restaurant okay you open a restaurant and you have thousands of people coming to your restaurant but they're not ordering food they're just sitting there and they're not bringing you any value there's a couple things to debate one did you bring the right people there if your marketing was come to this restaurant something amazing is going to happen that you've never seen before we can't tell you the big surprise you might want a million dollars then they all start showing up they weren't there to eat your burger they weren't there to eat your fries they weren't there to eat your salad they weren't they haven't drank a cup of coffee they were there because you made a promise that when you got into the restaurant I'm treating your place as a diner by the way in my brain you know you didn't deliver that they're like cool pickles and coleslaw but I came because I thought that we were going to get a million dollars there's that or there's another thing they came and when they got there they didn't they walked into the restaurant and there is no self there's nobody in the front to guide them to their seat there's no maitre d or welcomed person they walked in it and it's like an empty warehouse with weird signs and they're just confused to where to go sit and where they go eat I'm painting a picture because there's two fundamental things that happen when you have this problem this is for all of you either you didn't make the right promise to get them there and when they got there they were disappointed we're not interested or was the wrong reason the only thing you were trying to make happen was get everybody there you didn't think about the part that mattered which was get them to order food or when they got there because they wanted to be there they didn't understand how to execute on the transaction so that means your marketing stinks and you're not talking a proper sort of getting them in or your UI and UX or promise or landing page optimization or directions to do once they're there or there is issue what makes me think about how is it optimized for mobile maybe maybe Mobile's that it also makes me think and it's more of the kind of problem that the marketing that you're doing or the PR or whatever you're doing to get people there it's predicated on getting them there not to do the action that you want or number three they're getting a very quick sample and they're hearing or seeing you somewhere else and they just don't like you like there's always number three which is you go to the restaurant you sat down you knew it's going to be a burger joint you got there there somebody to set you down you ordered a burger you ate the burger you're like yeah laughs I could have a burger India like just fine we're more likely for so many people that are watching here like good burger but I'm not going to go fifteen blocks I got a burger over here next to me and so you know like this burger one block away you know which might you're not a burger you know but you know but like you know there's burger here and I don't want to go there and so that's another thing that the friction convenience is such king right they may have somebody else's app already downloaded or they already have two other podcasts downloaded and then you're so long about they'd only want to take a second to download another one they they as a person back to contradiction of the first question not contradiction different look at it is they don't want more supply of content so again I already got Gary Vee and I've already got James out sure I already got ferrous or I've already got you know school bring this or I already like I don't need another one that's the same so you're not differentiating [Music] [Applause] [Music] [Applause] [Music]