Convert to sales for shipping

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hey guys cristian here and today we're going to be talking about the three conversion killers and what to do to fix them let's get started over 60 of buyers leave their shopping carts without completing a purchase and they don't come back to complete the checkout unless you incentivize them to do so what you don't give me but we don't want to just end up giving away discount to all these customers all the time instead i want to show you some simple ways you can fix your checkout process so you could reduce a cart abandonment and boost your conversion rates so coming in at number one is your add to cart is not visible you'd be surprised how often an interesting shopper brought to your store picks an item actually adds it to the car only to forget all about it 15-20 minutes later the fault usually lies with a shopping cart button that's barely optimized and it doesn't turn attention to itself when someone adds to cart so you need to make sure that the theme you selected has an obvious add to cart animation as well as a sticky cart if that's available so the best ones are going to be the ones that you click add to cart and it will show you the animation maybe the side card pops out maybe a little pop-up then it has a button to continue shopping etc or a number a tally number at the very top on your on your carp that shows you how many items are in your cart now before we move into number two i just want to say welcome to everyone who knew my name is christian pinyon one of the co-founders here at bay branding we've been helping frustrated store owners since 2015 become impactful store owners through tutorials tactics and strategies and again the one way you can support our channel is by hitting the subscribe button and turning on notifications now number two is that you're making them register 25 of shoppers abandon their purchases because they are forced to create an account people want instant gratification not a commitment to your brand before even making a first purchase so make sure that you go to your settings and you set account registration as optional now we're gonna jump into the computer and show you exactly where that's at all right so we're here at our littlebitstreet homepage we're gonna go to settings and then we're gonna go to checkout and right off the bat the second so style and then you have customer accounts this should be your second option here and it shows you accounts are disabled customers will only be able to check out as guest you have optional and then you have the required we would highly recommend to do optional optional still gives your customer the ability to next time they come back they have an account with the with you so they just input their email or potentially their phone number and they just can check out a lot quicker so i would highly recommend to do accounts are optional after you do that you want to click save and that's it all right and the third conversion killer is shipping costs personally i'm not a huge fan of discounts in general and i think it cheapens the brand a little bit think of a jcpenney's never-ending sale so the best alternative is to offer free shipping so charging for shipping can cost you a lot it says 61 of customers said that they would cancel an online order if it not offered free shipping now if you have to charge free shipping let's say you're selling i don't know the big blue locker you normally see behind our uh bags in the videos and it could cost i don't know 200 and to ship it it could cost another 10 15 then you do have to be upfront about it so you would probably want to include the shipping cost and information in the product page so that has to be a must but the number one thing that's probably causing people to leave is that you're not offering free shipping so consider doing that and consider watching our next video so our next video here is going to be how to set up your shipping information on your shopify store but wait i have a bonus the fourth way to increase conversion rate is to hit that like button just do it we appreciate you thank you so much all kidding aside thank you so much for watching we'll see you on the next one you