Empower Your Animal Science Business by Converting Leads into Customers

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one of our clients a global software company had a fabulous product one eagle demo and engineers swooned eagle spent a large chunk of its budget on event marketing attending events and trade shows around the country unfortunately these hot leads soon went cold and didn't convert to demos after the show there was also a lag between enticing a prospect to leave his business card behind and getting him or her into its crm additionally once their contact info was inputted the sales team had no way of knowing where they were in the sales cycle we'd recently used behavioral science in its website refresh and sales collateral the client was thrilled with the results in the first half of 2017 software sales increased by 890 could we apply behavioral science to turn around its sagging events marketing campaign behavioral science isn't rocket science at its core it's about removing friction [Music] here's how we drove more demo requests for the clients software and more importantly how you can do the same for your own business there's a reason why some campaigns work and others go cold no matter how mysterious the decision-making process may seem emerging research in behavioral economics and social psychology shows that there's a predictable pattern to our occasionally irrational ways before you jump in define the specific behavior you need to change ask yourself what are the objectives and which behaviors are currently impeding them the main problem eagle had before was that by the time users left the event they'd cooled off this is deadly for conversion when you're not activated you're not motivated