Empower Your Engineering Business in Converting Leads into Customers for Engineering

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hey guys today on hey sub re i'm going to be answering rahat hassan chaudhary's question he's written hey sudbury how long does it take to convert the leads that opt in how do you ensure that they are converting certain so this is a great question and you know while i hate to say that it depends it really does depend and the big things that it depends on is how much information is involved in the sales process for whatever it is that you're selling and that largely usually depends on what the asking price is naturally if you've got like a two-step funnel where you're offering a free report about the five things that you absolutely must know before buying your first home and then you're you've got like a phone call consult and a bunch of email sequences that go out after they download that piece of content there is going to be a lot of information that is going to be required in order for somebody to move them to a decision to actually buy a house and the reason for that is a house is generally the single largest investment that someone will ever make in their lifetime so it's not something they just make on a whim like they've got lots of burning questions that they really need to get answered there's a lot of things that they're considering when they're actually going through that whole process to become a customer and buy a home you know if you compare that to somebody that's maybe doing a course to become a pilates teacher there and that that might be three to five thousand dollars where depending on where you live in the world will say the house is going to cost you 500k there is going to be a huge difference in between the time that it takes for someone to opt in and then convert to a customer on you know buying a house as opposed to doing a course in becoming a pilates teacher so realistically the thing that you want to do is you want to sit down and you want to map out where your prospect is right now in their journey in their information gathering journey and then you want to look at what does the desired end outcome look like for where it is that prospect wants to go i.e they're in the market for a home they're looking at getting finance approved and their dream come true experience is is to move into a beautiful forever home and get the keys to that and be living in there with their family and you need to think about well what are the four or five steps that are going to need to take place and there might be many more but you want to look at kind of the big overarching four or five steps that are going to need to take place to take that person from where they are right now with being uneducated about the market how this whole process works to actually moving into the house it might be you know getting finance approved picking an area a house and land package then looking at the interiors etc etc and then you want to kind of map out what that is going to typically look like in terms of the sales cycle and you want to have core pillars of content that you provide to that person along that journey and along the way and the same thing goes for whatever it is that you're selling typically speaking i've looked at a whole bunch of studies that show that you know eighty percent of all the sales in most businesses depending again on what it is that you're selling i'm talking about products that require more information um in and typically getting on the telephone and a sales cycle with a salesperson involved 80 of all the revenue is typically taken 90 days after the person makes that initial inquiry and if you look at how that is vastly different to how most people's funnels and advertising is set up where they're running like a landing page if they've got their heads screwed on right or they might just be you know murdering money and sending them directly to their home page or a contact us page and then the whole offer is typically engineered around getting contact with us we've got the biggest range the best prices or we've been in business since 1982 or however long these guys have been in business for they're just completely focused on making the sale now that everyone's worried about today money when that's not where 80 of the revenue really takes place and then you're left kind of like fighting it out just battling over the scraps on the grounds scratching it out with the turkeys for that very small percentage of business that's going to happen in those first 90 days so you know you really to kind of answer your question you really need to look at what that sales cycle looks like typically from inquiry to close decision from information gathering to you know closing as well and you need to make sure that you engineer a funnel that lasts as long as that sales cycle where you're making multiple offers to those people throughout that buying journey i hope that helps you if you enjoyed this video please like and subscribe we're dropping a video like this almost every single day on youtube and if you've got any questions leave them in the comments box below with hey sudbury and i'll do my best to get in there and get that answered