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foreign [Music] [Applause] online is easy nowadays what's challenging is getting sales you obviously know it if you already have a weather store many sellers often complain that there are many visitors to their online stores browsing and clicking on items but not buying them that's actually quite frustrating but there are ways you can convert those leads into sales one of the best ways to do that is email automation hi I'm Sadat from Ecom Clips welcome to another conversation of Ecom Clips if you are new to our Channel I would like you to subscribe to our Channel and hit the Bell icon so today I am going to talk about email Automation and how you can use email automation system to convert your potential leads into your customers first of all what is email automation email automation is a way to create automated emails that will reach the right people with the right message at the right moment it will minimize your time cost and effort let me explain further when you automate your mails you can personalize the contents to suit the recipient more personalization means more relevant content and better user experience automation can manage emails for different current sale funnel stages of your leads it can make your customer feel special and more attracted to your brand and your products but before you start automating your emails for your customers you need to have a clear understanding of why email automation is important for your business now that your aired of the overview let's begin with the importance of email automation email automation is an easy affordable and Innovative technique to keep in touch with your prospects by sending automated mails many people rely on social media but there's no guarantee that your Brand's communication will appear on your customers feeds and obviously you don't want to manually send the same email every day to keep in touch with thousands of customers most brands use email automation to solve this as a business owner you should conserve available resources like Time by using automation now let's look at some practical examples where email automation will work to convert leads into sales a potential lead who is revisiting your website but not converting into a customer a customer purchased before and hasn't heard from you in a while but she or he might need to repurchase your product or service when you have a new product or service you want to be considered by your existing customers an upcoming offer you want to let your email audience know about before your general audience when you have a new subscriber to your mailing list and want to send them a warm welcome moreover to convert leads into sales you have to focus on various strategies to be sure that the leads are worth it you can Target People based on their behavior preferences and previous sales history by linking website analytics with email marketing platforms it will personalize each customer's experience and increase the relevancy of your automated mail campaigns the magic of email automation is the ability to schedule automatic responses to initial inquiries from leads you can keep your brand in the customer's mind with a regular email blast but how could you do that first you need to find potential leads and then based on leads you need to prepare automated mails I will share 5 most effective automation strategies for developing an email automation system number one welcome series email a welcome series is one of the most common and crucial forms of email automation when someone visits your online shop or subscribe to your site and automated welcome mail is an effective way to build relationships with new customers number two abandoned cart mail it is the most used form of email automation by maximum e-commerce sites the site automatically sends an email to customers who have added items to their shopping cart but didn't check out number three birthday mail sending personalized mails to birthdays is a way to increase the value of your customers and build a stronger relationship with them number four email reminders you can use automatic email reminders to inform your customers about upcoming account expression or remind them it's time for a routine service number five regular newsletters with email automatic version you can schedule a large number of emails for the following weeks or months this will allow you to create more accurate content for customers at a faster Pace though the email automation system is excellent for getting sales it can go wrong if not done with proper management receiving too many irrelevant emails is often the primary reason why prospects unsubscribe so before crafting any automated mail keep in mind these things one don't sell too hard you have to talk with your customers in such a way that you are their friend and also professional and authentic at the same time two don't forget about mobile sometime you may forget the fact that most consumers use their mobile phones to read emails if an email is not displayed correctly on mobile most of your leads May ignore your message entirely three not including a CTA find you are writing emails to increase your Brand's credibility don't forget about the call to action which is an important part of email automation four writing a weeks of the client customers will not even read a well-crafted email if there is a badge of the client so your subject line should be catchy enough to attract customers five wrongly scheduling emails if you send automated emails randomly with your proper scheduling then you may not get your respected outcome basically your email automation should reach out to leads with a simple email that will provide a brief but valuable piece of content about your business three significant key points of email automation systems are one understanding your clients you have to understand your clients better before starting email automation your goal is not just to reach out to leads but also convert the potential leads into sales two focusing on Smart content you should focus on Smart content which is engaging and informative represent yourself as a trustworthy and professional version 3. discovering the potential zones not all your needs will convert into customers you have to maintain a balance between having too much touch points and not having enough with your customers in your emails you might add a link that will provide a review of your sales people and their General experiences representing your company some popular and highly rooted email automation service providers are MailChimp campaign monitor Constant Contact Etc they provide resources to create effective automated email formats and email newsletters finally we can say that email automation is a great and effective business tool that will help to convert your leads into sales at a much faster pace by using personalized messages proven statistics and a well scheduled execution you can connect with the relevant needs of your leads and turn them into paying customers I hope this video will helpful for you don't forget to like and share this video and comment below if you have any more queries also if you need any e-commerce systems feel free to visit our website .ecompletes.com thanks for watching signing off for now till the next session stay safe [Music]