Converting leads into sales for Life Sciences

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If you figured out how to get leads  the next thing you need to know   is how to convert them into sales, cha-ching. So, how do you make the jump? Well, stick around I'm gonna share with you my strategies for exactly how   I take those leads turn them into sales and  turn that into a multi-seven-figure business.   Leads are like new friends, in order to build  the relationship you have to nurture it.   Nurturing is the most critical step when you have  a new lead. Because that's what's going to take it   from opening the door into a sale. So that's  the first thing we're going to talk about today.   Then we're going to talk about my don't miss  the bus strategy that explodes your conversions.   Then I'm also going to share with you what you  should offer at every step of your marketing   that qualifies your leads and encourages them to buy.  There's three steps towards the sale. Lead  generation, lead nurture, and lead conversion. So it only makes sense that after you generate that   lead the next thing you need to do is nurture them.  The fruit is in the follow-up. It's not just that   you generate this lead and you hope that they  figured out what to do next. It's kind of like   dating your audience. If you want to build a  relationship, you have to show up, you have to   nurture that relationship, get to know each other,  provide value for that person, and the other thing   you're going to want to provide is the call to action.  What's the next step that you want that   person to take. So, let's say you generate a lead  they're on your email list, what do you do next?   Well, you don't ghost them and play hard  to get thinking that they'll come to you.   If you want to grow that relationship you  show up for them. So maybe you put them through   an indoctrination sequence, like an email sequence.  Where you let them in on your secrets. You tell   them about your story. You bring them towards  your value ladder. This is why we say the fruit   is in the follow-up. When people sign up for  your list there's also tons of distractions in life.   There's other marketers, there's silly cat  videos that are going to grab their attention.   Make sure that your follow-up is really speaking  their language and speaking to their needs,   and this doesn't necessarily have to be nurturing  through an email list. This would be nurturing   through a Facebook group or on other social media  platforms or maybe you give them the opportunity   to get on a strategy call with you. Where you  can get to know them and build that relationship.   Let me know in the comments below.   What are you doing right now to nurture your leads?   If in your business you're selling something  that's high ticket. One of the things that I  recommend having in every step of your marketing  is the opportunity for them to get on a strategy   call with you. Now, you can call these different things. It can be a strategy call, an intensive call,   a breakthrough call, an onboarding call, and that  way you have the opportunity to get to know them.   They have the opportunity to interact with you  and on that call is the opportunity to sell them   into the next step of your value ladder. This is  especially going to help if maybe they're on the   fence about working with you, taking the plunge  into one of your offers. Because this way you can   offer some customized, personalized feedback about  whatever their problems are. And also, on this call   you're going to be able to gain market research,  know exactly what your audience is asking for.   You'll be able to understand their objection and  that way as you're continuing to develop your marketing.   Knowing what objections that they've set  in the past. You can create bonuses or messaging   to be able to address those objections before  they even come up for your potential client. Now, speaking about bonuses, that's a good lead-in to  me sharing with you my don't miss the bus strategy.   This is an acronym for bonus, urgency, scarcity,  and these are strategies to help you overcome any   objection that your audience might have. The "B" in bus stands for like I said before, bonuses. If your   audience has an objection. Maybe they're saying,  "Well, I'm not sure if this will work for me", or,   "I'm not ready for this because...". What is the exact  objection they have and how can you overcome it.   Let me give you an example, I offer video marketing  services, I offer courses and coaching programs,   to help people to scale their business to six  and seven figures using video. An objection I've   heard in the past is they might say, "Well, I don't  know how to edit videos", "I don't have the time to   do it", and, "I don't have the money to outsource it". Now, instead of saying, "Oh well, I guess this   won't work for you", and not trying to nurture the sale.  What I've done is I've created a bonus that   I've added into the offer stack. Here's what I say,  "If you sign up right now. I'm also going to   give you my editing style guides and templates.  So that if you've never edited a video before.   You can just plug and play my templates and this  is gonna help you to be able to edit a video in   five minutes or less, even if you've never edited a  video before. Does that sound intriguing? Well guess   what I have one more, and if you don't have the  time to be able to do that yourself. I'm also gonna   give you my content outsourcing blueprint and this  is going to teach you how you can outsource your   editing, even if you don't have a lot of money to  do it. I'm going to share with you how I got my   first video editor for $15 a video. Now, do you think  that your time is worth more than fifteen dollars?   Do you think that you could generate more than  fifteen dollars in the time that it would take   you to edit the video yourself? Do you think that  you'd be able to make more than fifteen dollars   with these video assets that can be generating  leads to your business, all day every day?   Hopefully, that's a yes", and that's a great  objection buster to be able to help them make   the decision to purchase your product or service.  The "U" in the don't miss a bus strategy is for urgency. Now, urgency gives them that little tension  that they feel when the doors are closing. When they're going to miss that window of opportunity  and a way that you might implement this is  if you say, "The doors are closing Friday at midnight  and you've got to make that purchase decision or   else the doors are closed this is not available anymore",  and what happens is you might find that   you're going to get the most sales in those last  few hours. Those stragglers, the procrastinators, the people who are trying to make a purchase decision.  They feel that tension increasing and it's in   a good way, that it's helping them towards making  that sale, and if you don't have urgency on this.    If it's something that's just open and available 24/7.  They'll have no reason to act fast-thinking, "I'll get it next week". But in that time, what can happen  is they'll get distracted. Maybe another marketer   offers them a similar product and they invest  money there instead of in yours. So, get good   at creating urgency in your offers. Now, the "S" in  the don't miss the bus strategy is for scarcity.   I'm sure you've experienced this yourself. Have you  ever had your favorite band coming to town and you   know that there's only a certain amount of tickets  available at this venue. So when those tickets go   for sale. You have your credit card out. You are  ready to buy and as soon as those tickets become   available, you grab them. Because you know, they're  going to sell out quickly. You can implement the   same thing in your business. Maybe you say you  only have five spots available and after those   five spots are gone, they're gone. Now, disclaimer  it's really important that you implement ethical   urgency and scarcity. That you're not just saying  this or making it up. If you're saying the card is   closing Friday at midnight you make sure it closes  Friday at midnight. If you're saying there's only   five spots available make that true. Don't make  it so that there always seems to be five spots   available or you keep pushing the date of that  closed card. Because when your audience loses   that level of trust in you. If they see, "Well, they  told me the cart was closing and now it's not". They might not believe you in the future and that could  hurt the purchase decisions. Now that you know more   about how to convert those leads into sales. What if you could turn those sales into an infinite   cash flow machine. Well, I've actually set up the  whole sequence for you and I call it the Infinite   Cash Flow Blueprint. If you go ahead and click  that link below I've made it available to you for free.