Convert leads to opportunities for legal

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in this video i want to tell you about a campaign that we ran for two different law firms it was an identical campaign same ads same landing pages same targeting same budget same everything now each campaign generated 300 leads but lawyer a signed up zero cases lawyer b signed up 75 cases at an average case value of 5 000 per case now i'm gonna let you do the math on that but as you can see one of these law firms won huge on this campaign and the other law firm didn't really they actually lost money right so it was a pretty big uh pretty big uh uh loss for lawyer a here right so what's interesting is i called lawyer a and i said what happened like we signed up yeah we got you 300 leads uh none of them turned like what happened how did they not turn into clients and he said well you know the problem was i couldn't get anybody on the phone i called and nobody answered so i asked him how many times did you call and he said well i called once maybe twice right which means he really only called one time let's be real right so i called lawyer b and i was like this is absolutely amazing you turned 300 leads into 75 cases we had another attorney that we did this exact same thing for and he got zero cases what did you do how did you do it because he said he couldn't get anybody to pick up the phone and what lawyer b told me was something that was absolutely amazing and something that really has shaped the way that i give law firms advice really from here on out right he said yeah nobody answers the phone the first time you call think about how many how much spam you get on a daily basis right people calling about your car's extended warranty and they're trying to sell you this and trying to tell you that nobody answers the phone the first time he's like we have a really cool system that we use called three times three ways and i was like what is three times three ways well what he told me is that every single day after elite calls the first day this is day one they get a text and the text says hey this is attorney and then it says his name uh just calling to follow up with you and we're gonna see when would a good time be to talk right now what happens is he sends this text message and he waits about 10 to 15 minutes and then he calls them so they get a text and then they get a call right now the reason that he waits about 15 minutes here is because if you've ever seen it on an iphone where sometimes you'll get a phone call and it'll say it'll have the phone number and then it'll say maybe and then have a person's name that comes from the text message or your emails if you send a text message that says this is and then your name and they open that text message now that's the key they have to open the text message then when you call it's going to say maybe this person and that is going to make it much more likely that they're going to answer the phone now that's not the end-all be-all right that's just one little tip right so they get a text they get a call and then they get an email now if they don't hear back on day two they get a text they get a call and they get an email if they still don't hear back on day three they get a text they get a call and they get an email now he has found that three times three ways is the sweet spot but he's done this he told me that he had done this up to five days it's for he'd done this after five days so at some points people are getting 15 touches before they'll mark a lead dead now here's something else that's cool some of our campaigns were able to track people and when that happens on social media he also sends them a dm and then he sends them a dm on day two and a dsdm on day three and a dm on day four my point is is that the repetition here and having the system to actually follow up with a lead resulted in this law firm making this amount of money whatever this number is versus this amount of money right here right this lawyer right here runs his law firm like a job he runs his law firm like a job he's the one who does the case work he's the one that answers the phone he's the one that calls people back right this attorney right here attorney b he runs his law firm like a business and what he did is he actually put a system in place like he's not the one doing this he doesn't sit there and text and call and email a dm and then text and call he has a team that does this right but he runs his law firm like a business so if you can get anything out of this first of all it's that follow-up is the key the fortunes in the follow-up is what they say but secondly you've got to figure out a way to turn your law firm into a business and not a job and when you do that that's when you start getting real financial freedom and that's where you start being able to live the life that only others dream of so i hope you helped i hope you like this video [Music]