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[Music] if you are running a software development company or you are dealing with clients in this field this video is for you because today I want to share for lead generation tactics that can help you turn force your existing strategy or give you an opportunity to explore completely new approaches to generating you b2b clients for your business after working in this field for a while it turned out that almost every business starts using referrals as a main source for clients and the early beginning and a bit later these companies face the same tricky challenge how to keep balance between the number of projects and the number of a place indeed referrals can act as a good starting point for your business but they are very unpredictable 1 months you can have 4 different projects and your schedule will be super busy and the next months you can stay only with one project that's why so many business leaders start thinking about regeneration as the next crucial stage in scaling their business and increase in their revenue how to stand out this huge competition how to keep a sales pipeline filled how to find initial market how to build trustful relationships with your potential clients luckily a powerful lead generation strategy can help you to find the right answers to these questions but you should put extra effort time and creativity into this process the first tactic is to focus on companies which are hiring right now let's say you are the owner of web and mobile app development firm you can use such resources as indeed glass draw monster or sales recruiter to filter target companies which have open positions for Android or iOS engineers or JavaScript developers and you can use this information as a customization point while reaching out to them and you can try to explore whether these companies are open to cooperating with you instead of hiring engineers in-house the second dick works perfect for biggest high development companies because they usually have a higher pricing model and they're quite selective in choosing potential clients they don't like to wait their time approaching companies whose financial capabilities they're not sure that's what you can set some specific requirements regarding a minimum project budget or annual revenue of their target companies you can use crunch based platform to monitor the latest news on company findings or you can also take advantage of Hoover's older or zoom in for websites where you can double check the annual revenue of companies that look interesting for you the cert tactic is a powerful one for young software development companies or those companies which are willing to work with startups you can use Kickstarter or IndieGoGo websites to filter young startups that are their early stage of development and right now they're thinking their first funding to develop their solutions so this is a perfect moment to reach out to them and tell them more about how you can support them throughout this development process the last tactic is all about let your customers find you first and here I would like to mention a really good website clutch it's actually an independent platform that features reviews for marketing IT and other business services companies and by creating your company profile and submitting your client testimonial there you can increase your chances to be noticed by prospects who already came to this website to find a perfect solution provider I hope you liked my video and you found at least a few ideas which you can start using in the coming weeks [Music]