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[Music] this is a quick video about when to convert a lead to an opportunity and this question being raised again again by my students so i thought instead of answering it hundred times just create a video about it so if we're going to any any type of a lead you will be able to convert the lead to a contact account in the deal a contact will be a person it would be someone a a real human that you are going to connect with and that's a contact the account will be the company that these persons work at for example lg will employ multiple people some of them will be in contact with me so the account will be lg while the contact will be jim and jeff jim will be my direct contact for the deal and jeff will be in the billing now some people ask what if there is no company if there is no company just create the account as the family name and then you will have in the family name the isaac family while leor and galit will be both of them will be contacts under this family but you do want to keep this structure because the account would be an aggregator of all the family members or the employees of the company the deal will be the stages of the deal which means whenever you go to the deal you will have multiple stages and eventually you will have closed one clause lost the main reason that you do want to have the deal cycle is that you want to keep track of what's going on with the deal and of course later on you will use all these data to analyze when your deals are failing why they are failing which statuses deals are tending to get stuck so you can improve your business without those reports you will be part of the 94 of those those businesses that disappear okay so you do need this data the conversion point between the lead and the deal from my opinion will take place whenever the lead is mature whenever the lead understand your services the pricing structure the terms and only then if he says you know what sounds interesting it did not say yes it did not give you the credit card it just said it's interesting i like to proceed maybe a demo meeting maybe a physical appointment maybe a trial version of the product this is when you click on convert and you convert it into a deal okay so it's not about lots of people having the lead as the deal so whenever the lead is done then they are converting it to a deal or maybe keeping it as a lead if you don't use the same process that i told you you do not have meaningful data and you don't have meaningful reports so you will not be able to to take advantage of all the goodies that zaw gave you and you would not be able to produce quality reports okay quick session i hope it makes sense i will see you in the next session