Empower Your HR Team to Convert Leads to Sales for Human Resources

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the number one tool you need for turning leads into customers is a marketing funnel we're here to show you how to utilize one [Applause] [Music] hello world if you're familiar with vismy's Channel then you've seen me a time or two my name is Mike ploger and in this video we're discussing what you need to know about marketing funnels whether you're a startup or a major corporation a business's primary focus is turning leads into customers yet often they're left questioning the best methods to do that input those questions into a marketing funnel and out comes the answer over the next few minutes we'll explore just what a marketing funnel is why you should create one if you haven't already and the different stages that'll help you get started shall we [Music] now if you're unfamiliar a marketing funnel is a road map to better understand your customers and ultimately lead to more conversions that's what every business wants a marketing funnel is a visualization of the path that your customers are taking from initial interest all the way to making a purchase it's not as simple as seeing an ad and immediately buying there's other influences that should be considered and by understanding these factors you can enhance your marketing strategies so you're not wasting any money on unnecessary marketing to give you a little sneak peek the four stages of the most common marketing funnel are awareness interest consideration and conversion we're going to hop deeper into these stages in just a minute and while we're using this funnel example for our video today not our marketing funnels are the same you may find examples that include intent somewhere in the middle or preference along the way but these four are the most common you can adjust as you see fit but for now we just want to get you started so you're not throwing any more money away [Music] you might be thinking ugh this won't directly increase my sales like simply paying for more advertisements would why should I spend time building this well easy let me answer that for you if you spend time building your marketing funnel now you'll save so much time later it'll help you streamline your marketing plan so you can achieve faster results consider your lead generation plan converting leads is hard enough as it is so you must generate as many leads as you possibly can if you want to improve your business this may start with a social media post a postcard or a targeted ad you're into the awareness stage but then what you must nurture those leads a marketing funnel helps you to do that continuously creating value over time over and over again send follow-up emails post more content provide free trials whatever it takes to keep your business front of mind you don't want to be annoying so make sure you're always providing value you can't just say hey buy this show these why they should a marketing funnel also help you understand your clientele and more specifically their pain points why might they take action with your business is it because competing businesses are more costly do you provide a service and can save someone time what problems do they have that you have the solution to a funnel will remind you to answer that in your marketing repeatedly another reason to create a funnel is it'll provide Clarity on what marketing assets to use throughout your lead nurturing while a social media ad is perfect for awareness doesn't have the same effect for someone who's deeper into the funnel that's when you may need a blog post or a consultation and then the last thing a buyer may be thinking about before a purchase are the reviews make sure you're getting testimonials from past clients I mean what do I do when I'm searching for a new restaurant if I drove by somewhere I'll later check the reviews to see if it's any good those reviews are the final step before I commit to actually eating there and lastly and probably the most important reason you should continue watching this video is that a marketing funnel is proven to lead to more sales you'll have higher quality leads your marketing process will be sped up you can be more personalized in your approach you can build better relationships It All Leads to an increase in Revenue that you don't want to ignore without further in four stages that I mentioned earlier you want someone to jump into the top of your theoretical funnel and not leave until they're loyalists to your business let's hop in ourselves [Music] the topmost layer of the funnel is awareness your potential customers know what they want now they just need to find you a better way to look at these people actually isn't as customers just yet but really as prospects because they're not even necessarily committed to buying just yet as you start to consider what marketing tactics you want to use for the awareness stage you need to fully understand your prospects to do that you can interview existing customers or provide them with a survey you can talk to your sales team assuming you have one to learn what profiles are most often converting and if you are on your own and you don't have a sales team then you should already have an idea of that already once you have an understanding of who's looking for your business you must position your brand in the right places for them to see it use ads to introduce your brand and emphasize the value you create alongside these ads provide a link or a QR code for viewers to continue down the funnel to learn more and put these ads where your prospects are if you're after the younger crowd take talk would probably be a good option or maybe you're looking to help the elderly in which case postcards might be best in the awareness phase you're aiming to inform educate and provide value by doing that you'll build trust and credibility and if you're in need of help with your content creation look to visit me our website allows you to create static ads animations videos and more and it's so easy template has become one of my favorite words thanks to the vast selection bismi has that's pre-built and ready to edit I just have to change colors images and text to my liking and I can share immediately it doesn't get any easier phase two brings up the middle of the funnel interest consumers are past simply knowing about you and are starting to research you there's more information today than there has ever been in the world before and as more and more people start to do research before buying their searches are becoming more and more refined so rather than somebody searching for say how to manage projects people are now searching for how to create project workflows using project management software because of this your contents should dig deeper create videos like we're doing right now that offer value and self pain points share statistics and useful information right guides that simplify processes Heck if you're really focusing on providing value share Solutions beyond what you offer if you focus too much on your product you can look salesy and untrustworthy and as I try to help you build a marketing funnel no matter who is through I am going to show you another template that you can use right now through visme.com a simple graphic like this can be shared via social media in a guide or ebook through company blogs and more now chances of you specifically needing a workplace bonus graphic are slim but again it's easily editable to suit your needs [Music] joining interest in the middle of the funnel is consideration your prospects have officially turned into qualified leads they're still evaluating their options but there are moments away from making a decision and finally purchasing something a hungry individual has chosen a restaurant and now they're exploring the pricing and the menu if our example was a little bit more complex the consumer could also be considering features support ease of use and a value proposition nurturing is key here you want to continue to increase the likelihood that the consumer will buy your product over another how can you do that well one way is with more content helpful informative and entertaining content paired with lead magnets what makes you stand out send that out do you have unique offers or discounts send that out have any frequently asked questions you receive provide those answers up front offer free advice money back guarantees video tutorials giveaways sweepstakes you name payment you're looking for small things that might push a lead over the hill and into a consumer pair these things with lead magnets that will make the lead provide their information you'll see these on websites when companies ask for your information before you can access their material like this a guide that answers a question on writing emails by providing your email you have the solution to your pain Point testimonials and reviews are again a key Point here to reach out to previous customers and ask them to leave reviews on Google or review platforms like trust radius and trustpilot nothing proves trust more than other individuals just like those who have already purchased your product or service and approve of it you're nearly at the bottom of the funnel you've filtered out those that aren't buying your product and you've reached the ones that are however there's still work to do to firmly convert that lead one thing you may want to do is customize your assets a around that individual leap if you're pitching something provide material that has their name on it if you're into flipping houses for example you'd provide material with the dimensions of their home you can offer more specific discounts but remind the consumer that the deal isn't Everlasting in tactics sometimes used here is cross-selling they've decided on one product so you create value by enticing them with something else that pairs well with that product think of a sound bar with that brand new big screen just be careful know when it's a good time to push it and when is it nonetheless congratulations on the client sign the papers swipe the credit card whatever is needed to make the sale and then smile do a little internal dance and move on to the optional Final Phase [Music] although your customers have now made it through the entire funnel there's one more option customer retention and loyalty statistics show that the cost of acquiring a new customer is 5 to 25 times more costly than retaining existing customers you want loyal customers who want to try your next product they want to forgive any mistakes that you make and most importantly you want customers that refer you to the next person this is why it's important to be on your A game throughout the entire marketing funnel process but even once the sale is done you should have a plan in place to do certain things personable thank you emails entire email campaigns or loyalty programs that provide discounts free delivery or even free items once customers have earned enough points are great ideas that you can use continue to share when you have new product releases as seen here with this graphic if you have new useful information that has been released any recent customer or brand success stories just find a way to stay in touch but again make sure you're doing so by still providing value the goal is to build long lasting relationships not short ones that will not only create Revenue but save you money all if you build a proper marketing funnel so get to work on yours start understanding your clients better today so you can make more sales tomorrow if you learned anything in this video all I ask is for a simple click on that thumbs up button down below and if you want to learn more check out our Channel where we have dozens more videos just like this one that are meant to help people like you and don't forget to head to visme.com if you need help with your marketing material itself Amaze your co-workers clients or friends with just how fast you yes you can create professional designs we hope to see you again soon good luck with your next project with vismi I'm Mike ploger helping you make information beautiful foreign