Optimize Your Sales Funnel with airSlate SignNow's Converting Sales Funnel for Sales

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What's the difference between a sales  funnel and a sales funnel that converts?   Almost every time. Today, I want to dive  into the most important strategies.   and the tips to help you create  a high converting sales funnel. As we dive into the tips for how to create a high  converting sales funnel. I first want to show you   the two most important parts of a funnel that you  need to master high conversions and after that as   a bonus, I'm going to show you my don't miss the  bus technique, that will help you accelerate those   conversions. And I'm going to show you the four  most important tips to keep in mind when it comes   to your sales funnel and messaging. And finally, I want to tell you a story that proves that changing   the price isn't always the answer. Actually it  rarely is the answer to get your funnel to convert,   so we'll talk about that too. Let's talk about the  two most important parts of a funnel that you need   to master for high conversion. The first one is  the offer. You can have a funnel but if what you're   selling on it, or offering on it, isn't exciting  proprietary valuable to the person who looks at it.   They're going to bounce off that page really quick.  So what makes a good offer, let's talk about that.   The most important things you need for an offer  is obviously something that's providing value.   It's showing your proprietary mechanisms, why your strategy, or your product, your service   whatever you're showing is unique, different than  what anyone else has to offer. And in this way,   it's going to motivate the buyers to take action.  Because if it's like, "Hey, I'm going to help you   with your mindset". What's the mechanism that you're  teaching them that's going to help them in a way   that they can't just get from a book or a YouTube video? The other thing you want to show on your   page case studies or social proof showing other  people that you've helped or provided this service   or provided this value for. That might be exactly in their shoes, that you can show   how I've helped other people. That I've given them  this value and that look at these results that   it's given them. That's going to paint the picture  that if I opt in, or buy, or sign up, I might get   those same results. Remember that your audience is  signing up for ease and speed. That the solution   that you're providing to them is going to get them  that result faster easier and better than ever.   The second most important part of your funnel  is the messaging. I know were you expecting me   to talk more about you know the buttons here and  the pictures here, yes that's important. But if   you don't have this stuff remember, your audience  needs to have a reason to sign up, or opt-in, or buy.   So the messaging is going to be really important.  And when your audience gets to a funnel they might   have some objections that come up. They might say,  "Well, this isn't for me", or, "I'm not ready for this",   or, "This just isn't something that interests me".  So it's your job, it's your moral obligation   as a marketer to become good at messaging and  positioning and presenting your proprietary offers. Your messaging should clearly display the  benefits that your offer is going to give them,   the pain points it's gonna solve for them and show  them how this can overcome any objection that they   might have. Now, your audience has three different  types of objections typically a vehicle, internal,   and external, we also call these false beliefs.   A vehicle false belief is about the thing itself,   what is the vehicle, the solution that  you're providing that thing? So for me, my vehicle   might be video marketing. I might be teaching  my audience how to implement video marketing   in their business and a vehicle objection for them  could be, "Well, I don't need videos, video marketing   isn't going to work for me". And for me to overcome this, I need to explain why? Maybe I show them some   statistics, maybe I show them some examples  of other businesses that this is working for.   I show them social proof of other people that  are getting incredible results because of this   vehicle that i'm presenting to them. The second category of false belief that they   might have is an internal false belief, that's typically something that has to do with them.   Might be an insecurity, maybe they might say,  let's go back to my video marketing example.   "I'm shy on camera, I'm not a good speaker, I don't  know what to say in a video", and I overcome that   also by giving examples of other people that have  done it or give them the tools to be able to help them.  So if they say, "I don't know what to say", guess  what I have a whole scripting template or I have   all these other plug and play things that will  help you to get to that result faster, even if you   think that you can't do it. Now, the third false  belief category is an external false belief and   this is typically something outside of themselves.  Whether they feel like they don't have the support   around them, maybe they feel like they don't have  enough time or enough money. That's something you   can easily overcome typically by, showing them the  value versus their fears. So you can show them, "Hey, you might think that you don't have enough  money for this but what are you investing   your money or your time into otherwise, and here are some other people that have gotten to   these results". So for example, maybe you say that  you have a course that you want to sell and it's   a thousand dollars and they say, "I don't want to  spend a thousand dollars on this right now. I don't   have the money. I need to do this to be able to  make six figures first, before I can spend this". And when you show that, "Listen, other people have taken  this program. They've invested a thousand dollars   and it helped them make this much money this fast".  And you can maybe show some social proof you can   help them overcome those objections knowing that  they're going to invest. It's not a price, it's not   a cost, it's an investment. It's going to help  them make more whether it's money, or whether   it's improving their relationships, or improving  their health. Where are they investing the time   and money already that you can help them with and  not have to invest time in other things but the   time in what's going to finally work for them.   As I'm explaining that are you starting to think of   maybe the false beliefs that your audience  has shared with you. What are their vehicle,   internal, external false beliefs that you've heard.  Let me know in the comments down below and if you   have some ideas of how you'll overcome those in  the future. Next, I want to share with you my don't   miss the bus technique. This is one of the most  important tips to keep in mind when it comes to   your sales funnel messaging. So, the don't miss  the bus technique bus stands for bonus, urgency,   scarcity. Again, when we were just talking about  your audience having false beliefs and the bonuses,   urgency, and scarcity, can help your audience  to overcome them. Let me give you an example,   Have you ever been offered, "Hey, if you sign  up right now I'm also going to give you this",   or even like at the grocery store, buy five bananas  get the sixth one free. It gives you a reason to   take action. So a bonus for your audience could be  something that overcomes a false belief that they have.   Let's say if they are saying, "Well, I don't  know if I can sign up for this because I'm not   really a techy person". Maybe you have, "Hey, as a  bonus guess what I'm also adding this in this   techie guide for the non-techie person and  that's going to overcome the objection that   they might have. So anytime you start to hear  an objection, think of how maybe you can put   something into the offer that will overcome  that before they even have the question come up.   The "U" in bus is for urgency. So typically it's  that tension that they feel like when there's only,   maybe it's a certain amount of time or there's  a small window. You might see offers online that   say, "Hey, the window or the door is closing Friday  at midnight". Well, you can believe that Friday at   11 p.m there's a lot of sales coming through  from those last minute people that have been   thinking about it and that tension is building,  and they know this is the last chance to get in.   So if you can create some ethical urgency that  now's the time to take action or you might   miss the bus. This is the time to sign up give them  a reason to act fast. The "S" in bus is for scarcity,  and I bet you've experienced this yourself. Have you ever wanted to get tickets to a concert.    Maybe your favorite band was going to be coming to  your town and you know that concert tickets sell   out pretty quickly and there's only a certain  amount of tickets available for the venue.    So you get on that site really quickly you have your  credit card ready, you grab the seats, and you like   you get in. The same thing with your audience, maybe  you have something where you're like I only have   five spots available. I only have this amount  of time left. How can you create bonuses, urgency,   and scarcity for your offers? That's gonna give  them a reason to act fast. Now as a disclaimer ,  we want to make sure that these are ethical, it's not lying and saying, "Oh, we only have five spots   available", and there's always five spots available.  Because if people see that and they feel lied to,   that's going to hurt their trust and prevent them  from coming back and signing up or being a part   of your community in the future, if they feel like  they've been tricked. So anytime you have bonuses,   urgency, scarcity, make sure that it is ethical.  If you're saying I only have five spots left   close it after five spots. You can always reopen  it in a month from now and then you create new   urgency and scarcity built into your next launch.  Now, let's talk about the four most important tips   to keep in mind when it comes to your sales  funnel messaging. The first tip is positioning   value versus the actual price. So if you've ever  seen this we call it an offer stack, where you have   every single thing that's included in your offer stack. And you show how every individual, it's almost like a line item of this is what this is  valued at, this is what this is valued at, this is   what this is valued at, and at the bottom of that  that's where you can say, "The whole value is maybe, the whole value of this is $5,489 but today,  you're getting it for just $97". So it's showing   you have all of this value but here's the price.  So it price anchors for them thinking, "Wow this is   so much value. This is incredible. Oh my gosh, I want  all of this", and the price is only this. So it makes   it an easier decision for them to sign up for  that thing when you show all the level of value   versus what they actually have to invest.   The second most important thing to keep in mind   when it comes to your sales funnel messaging  is your customer benefits and pain points.   What are the things that they need to get in this  offer that's going to give them the solution to   their problem the fastest? Because we need to know,  what are their pain points? What's keeping them up   at night? What is the biggest problem? That if  you just had a magic pill for if you could   wave a magic wand, is going to help solve that for them. Speaking of magic pill, let me tell you, let me give you a little analogy here. There's this  concept about creating your offer calling it a   painkiller versus a vitamin and think about this. When you have a headache, you're likely   to just grab for that painkiller to relieve you  of that pain right away, right? Vitamins, because   they're something that can help you and they  nourish your body and give you the things you need.   You'll take it every day but if you  forget it's not really that big of a deal. And you're more likely to buy the painkiller when  you really need it, than buy the vitamins. Because   you're healthy and although it's proactive and  keeping you healthy the thing that you need when   you have a pain you're like you'll do anything  to solve that. So, is your offer a painkiller or a vitamin?  Are you able to quickly remove a pain for  them or are you just trying to improve something   that is okay in the first place and might not be  urgent for them to heal or solve? The third thing   to consider is the customer journey. When they're  going through that sales funnel or their offer.   Are they confused? Are they overwhelmed? There's a  fine line between overdelivering and overwhelming.   When they're going through your page what does it  look like? Is it a whole bunch of blocks of text   that feels overwhelming? Have you ever seen a page  where it was just tons of stuff that you felt like,   "Gosh, I don't want to read that". The display of your  content needs to be clearly broken up. Maybe you   have a big headline here, maybe you have your  opt-in you put in their email right here, maybe you   have a nice picture or video. Something that's  visually appealing while also giving them the   information that they need easily and simplified.  And then lastly, probably the most important thing   is to always be monitoring and optimizing your  funnel. Once you create it it's not just set it   and forget it and walk away and it's fine. You want  to be looking at your stats, are people coming to   the page and leaving? Are they coming to the page  and opting in and then on the order form? Like, where are they maybe falling off? There's also apps  and and softwares that you can use that can show   where people are spending time on your funnel  and if they maybe get stuck at some place or   they spend a lot of time. That can give you some  information on the customer experience. Anything   that you can do to simplify and really highlight  what you want your audience to see and where you   want to send them to. That's going to really  make the customer journey simple and lead them   towards your high ticket and lead them towards  your programs with ease. If you're interested in   learning more about messaging, we have tons of  videos on that topic on this channel. So make   sure you hit that subscribe button. And lastly,   if your funnel isn't converting you may feel like,   "Do I need to change the price?". But here's the  the thing when I work with my clients that's usually   the last thing that I would ever tell them. It's usually about changing the offer, the messaging,   the positioning, the bonuses, urgency, scarcity.  That's what's going to help your funnel   to convert more. Now that you know how to create  a high-converting sales funnel. Why don't I take   care of all the heavy lifting for you. I actually  have a ton of high converting sales funnels that   I'm going to give you access to. In addition show  you how you can use them to your best ability and   get them to convert. So if you click the link below  you can get my Jaxx share funnels totally free.