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what's going on folks this is jaywebski your digital marketing buddy today I'm going to tell you how to convert your organic traffic into leads and customers these techniques will help you squeeze the most out of your website without further Ado Let's Roll [Music] probably put a lot of effort into creating content for your website to make it grow and acquire more traffic as we know quantity doesn't always come along with quality so you expand your content with new keywords bringing you more traffic but not necessarily more conversions at the end of your funnel let's say you've got a few Evergreen articles on your blog that are the primary sources of organic traffic a solid part of your visitors after reading your article will just leave the website [Music] some of them will follow through and get down your marketing funnel but how to recover the lost ones you can use the technique that is called content upgrade here's the thing create an additional piece of content related to your primary blog post it can be anything a checklist a report a template you name it this should add value for the visitor on top of the initial content the next step is to inform your audience they can get this totally for free you can do it in a few ways first add a link or a banner in the top half of your article some of the visitors may not go through the entire piece so make sure most of them will see it others may go through the whole article so you can repeat the call to action at the end of the article too probably a graphic will do better because it stands out from the rest and will catch the attention of those who just scan the text the link or Banner should lead to a dedicated landing page or trigger a pop-up that will show up on top of the content besides adding elements a visitor can click on you can set a pop-up that will be triggered automatically after a certain amount of time like 10 seconds after entering the page or after scrolling a certain amount of the page let's say after 50 or you can use it on exit intent and make it the last chance to take advantage of your content upgrade of course you should make this content gated which means someone needs to fill out the form giving you at least an email address after a visitor fills out the form I recommend sending them an autoresponder with a link to download the freebie you could put it directly on a thank you page but to get better leads with real data it's better to send the link in the email message this way if someone put a email address they will not get the extra content it's a win-win situation because the visitor gets something extra totally for free besides giving you their data and you get a sales lead who is potentially highly interested in a topic related to your product or service take a look at some examples I've been using landing pages promoting such content upgrades can hit spectacular results this is it thank you for being with me in this episode go ahead and create content upgrades for the most promising articles on your blog let me know in the comments which way of converting visitors into leads works best for your business if you would like to be always up to date with new coming episodes give me thumbs up and be sure to subscribe to my channel until the next time [Music] thank you