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all right how do you turn your traffic into hungry to buy leads and sales today I'm going to be teaching you three simple hacks to make sure you're getting high quality leads from your marketing when it comes to lead generation there are two levers you can pull we have the quality and the quantity and now I'm not saying it's one or the other but the answer is not always more leads equals good why not well because what you really want is more buyers and you can't take that conversion rate to the bank so today we're focusing on the quality levers right not the quantity getting a flood but really dialing in to make sure that you're using your sales person your sales team energy and time in the most efficient way possible if we can get them higher quality leads then you're going to close more and then you're going to be using their time more better make more money so the number one way to get really high quality leads is by getting your messaging right and your golden hippo offer but I talk about that a lot in my other videos so today here are three hacks that you can use to turn your traffic into hungry and ready to buy high quality leads so number one is the personalized hack most businesses either don't ask enough information or they ask for too much on their forms now it isn't necessarily true that the more you ask the lower the conversion rate will be right actually there's been a lot of studies that the sweet point is often around the five to seven different form Fields so hack number one is to get that actual lead form firing where it persuades somebody to feel like they're going to be getting a personalized experience but it also provides the information that a sales rep needs to be educated and prepared for the sales call remembering that each point in your funnel each touch point is a potential Revenue leak right so we want to fix this touch point and this is it the lead forms when you set up your lead form you can do this in several different ways what I would avoid is having these really long overwhelming forms that ask too much information you want to get really clear on what is a high quality lead so lead scoring between your marketing and your sales team and then you want to start with having the Bare Basics and then you can start adding more as you get that feedback loop from the sales team to the marketing team as an example if they kept saying nobody has enough money they're all Tire kickers we need people to have at least forty thousand dollars in the bank okay well then you can add that as a form field what is your money in the bank zero to ten thousand ten thousand to thirty thousand forty thousand plus right and then you know that's going to be a high quality lead so when you're doing your form you'll want to test it but what you can do is send them straight to a calendar link like the one I'm showing you on screens is how you book in with us here at persuasion experience and we just have a few forms on a calendar booking and a bit of text that comes before that that tells them why this information is important we were actually testing this versus a multi-step form like you answer one question then the other than the other than the other than the other and the calendar actually outperformed because it was one click they chose a time so they did a micro commitment and then they put in their information and so that's why we like this calendar booking because they've already done the micro commitment that they've chosen their time that's the first step and then they put in the information what you can also do as well is if you have a lot of information you want to get from people is on the thank you page have this information right so you can request this information on the thank you page because I've got another video about the thank you page but effectively you have just got them to take an action why not get them to take another action but it's all around the pre-framing and the positioning of getting this information all right so what can you do with the information from this form one you can cancel bad fits if it's not a good fit cancel them give them other valuable information but it's just going to waste both of your times to go through with the call number two is that you can segment and personalize the reminders as well as the follow-up if they don't go ahead with you the other way that we do it is that we use that information and then we connect with them on LinkedIn and say hey can't wait to have your free strategy session on the date as a reminder we're going to be figuring out they always put in like what's their big goal or burning problem here's a case study to check out before you come on the call so you can do that on LinkedIn as well and overall you can just have a way better sales call okay hack number two is what I would call The Forgotten hack one of the most underutilized one of the most underutilized pages in your funnel is the thank you page someone has just taken an action with your business and they usually have a lot of excitement and or regret right this is where that post purchase dissonance can start to come in all that anxiety like oh am I going to be getting on a stinky sales call that's going to try and pressure me into doing something so the thank you page is where you can eliminate that anxiety build trust and extend the relationship so check out this formula on screen we've got congratulate and future post them tell them what's happening next get them to take another action and then persuade and eliminate any objections or friction with some social proof right instead of just saying thank you we'll call you soon or thank you look forward to speaking with you like we're missing an opportunity to really pre-suade and excite the lead to turn them into a higher quality lead for your sales person and a big warning never say thank you on your thank you pages I know it sounds a little bit counterintuitive however when you say thank you to them it's shifts the frame and makes it feel like they've done something for you so they've just done you a favor right so already the the frame is off what you want to do instead is congratulate and future paste them and reinforce they've just made a really good decision for themselves okay and finally hack number three this is the no show remover hack okay so they've booked in we've taken them through the font they've seen the thank you page they've taken another action and now there's this dead time between this this form filling in and this thank you page and when they actually get on the call and what we want to do now is avoid cancellations and no shows but still pre-frame them and excite them right to still boosting the quality of your lead we can use this time to build excitement indoctrinate them and build the relationship AKA we want to set the frame which is very important in sales and position you properly in their minds to make the sales call a lot easier here are some of the touch points you can use from post they've booked in the call the call could be in one day two days three days for two weeks who knows right that's a big time to not continue that conversation you can use the friction remover of email reminders to avoid cancellations now a lot of this can happen default in a calendar you can make them better of course but it's amazing the amount of people who don't just put in basic email reminders to help eliminate the no shows you can also do this in text message as well now there's the pre-sued tool or you can send a short video tell them they need to watch this video before coming on the call it's really important it's all about how you position it and in that you can show testimonials results but ultimately how you're going to get them into their dream outcome and if you have segmented earlier on in the funnel on that form that is going to help you because you could send a more personalized video based on the dream outcome or the problems that they're trying to solve Okay the third one is commitment so what you want to do this is like what hairdressers and doctors do where they're like they'll send you a message to get you to confirm you're coming right so if you can get someone like commitment and consistency to confirm they're coming then that's good I'll tell you a quick anecdote of how I use this so it's really annoying but uh where I am and sometimes when I need to get Ubers it's just annoying for cars to come in and get me and I understand that which means sometimes I can have cancellation and it's really annoying so what I do to avoid cancellations when an Uber accepts but then you know maybe they can cancel which is annoying as I've said 20 times now I'll actually send them a message and say hey Rahul really excited to see you um I'll be waiting out the front smiley face and then they reply and then they don't cancel so that's how you can use commitment and consistency uh which is a persuasion technique in your own life as well and then there's the law the persuasion law of reciprocity so what if between when they've booked in and before they see you you give them something right instead of it being tag tag tag can you send them something tangible if you get high ticket clients this might be a thing can you send them a free gift or something exciting and valuable maybe you have a lead magnets or whatever it is to really get them excited to want to work with you so let's recap the three hacks for higher quality leads one is the form ask for good information and use it to personalize their experience with you number two is the thank you page congratulate and future Pace them and get them to take another action number three is to nurture them pre-call emails SMS video gifts whatever it is that's going to remove that friction and further the relationship well there you have it team those were the three simple hacks to get high quality leads let me know what you thought in the comments or if you have any tips of your own that you can add to the conversation and remember knowledge is power but it is totally useless if you do not go and take action so if you do go and implement this into one of your own funnels or on your landing page please send it through to me I'd love to check it out and I'll give you some feedback on how you can start converting more traffic into high quality leads and sales so as the kids say please if you enjoyed this video make sure you like And subscribe share it with a friend whatever the kids are doing these days and I hope you have an awesome day until next time [Music] thank you