Empower Your Hospitality Business with airSlate SignNow's Solution for Converting Traffic into Leads

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hey there friend over the next five minutes or so I'm going to be sharing some information that can dramatically and remarkably change your business forever because you'll finally understand this traffic and conversions thing on the internet it all boils down to traffic and conversions if you can get good quality traffic and you can have a good funnel in place and you know how to tweak your conversions you can make money and anything that you want to do trafficking conversions actually baffled Layla and I for the longest time and it wasn't until we made the decision to sit down and really dive into a head first and figure out what was paid traffic all about how do you do it and more importantly how do you structure a high converting sales funnel and what are the things that you test and tweak in order to make more money from our own sales funnels for out the years we've made hundreds and hundreds of thousands of dollars on autopilot because that's the beauty of this stuff once you set up a funnel you test it with some traffic and you see it's converting at two or three or four or five or six percent from lead to sail all you then have to do is just pump traffic through it and make those sales and then keep your eye on that to tweak it and test it if the conversions fall so in this in this little training I'm going to be going over some things that I know will tremendously tremendously help you inside of your business so what is this you know what is this game all about well let's just say for an example someone's on your Facebook page and they click a link that's in one of your descriptions they click the link they come to your capture page they are now a visitor so the first prong in this little funnel diagram if they like what they see if the message is congruent they see a benefit and whatever whatever it is you're offering them as your hook they become elite right there's with me so far when they become a lead into your funnel that's them now qualified as a marketing qualified lead meaning that they are interested in learning about what you have if they go ahead and they click the button on the thank page to come and check out your sales page now they've turned into a sale accepted Lee now they've qualified themselves they've raised their hand and said hey I'm ready to buy something arm at least interested to look at what you have to offer because I might want to put it into my portfolio or buy whatever information that you're sailing that's when you show them their opportunity and then if they like what they see they become a customer so pretty straight forward there so that's what your funnel looks like when it comes to your actual marketing funnel let's talk about where traffic comes from for a second you can get traffic from lots and lots of different places on the internet you can get traffic to your website from YouTube from social media you can get traffic to your website from solo ads basically a solo I this where you pay a publisher who has an email subscriber list of 100 thousand a million however many people you pay them a sum of money they send an email out on your behalf the person clicks the link they come to your website there now a visitor of yours you can use something like PPC but pay-per-click marketing on Facebook you know the ads you see in your newsfeed or down the right-hand side and you could use blogging and have banners on your blog or banners on other people's blogs there is hundreds of ways to generate your own traffic on the internet and then there's also ways like CPC broker and some different traffic brokers where they basically you just buy traffic from them you don't have to go out and generate it you just buy the traffic from them sometimes this is a lower form of traffic depending depending on where you get it from and how much you pay but at the end of the day the old city the old saying stays true there's no such thing as a traffic problem there's only a funnel problem so I once you get your site traffic you're putting people through your funnel this is what you're doing this is what you want to be doing you want to be attracting the right audience to your funnel right we all know that you want to be target you don't want to be trying to sell stakes to a group of vegetarians doesn't make sense so you want to be targeted and who it is that you are attracting to your funnel then once they come to your funnel they come to your website you want to engage them with compelling content this could be a blog post this could be a video this could be an article this could be a case study this could be a PDF this could be an e-book this could be some software there's many many different ways for you to either pay to have someone create the content or you yourself which we would obviously recommend you developing the skill so you can create the content that people will attract will engage people into what you're doing leila and i have seen some amazing results over the past years earning hundreds of thousands and millions of dollars from the int from being online with a tiny list compared to other guys and girls who earn millions of dollars online but they do it from a hundred thousand two hundred thousand three hundred thousand person lists we were doing it when we only have 20 25 30 thousand people on our list because of this factor leila is incredible at creating content that not only entertains it inspires but it gauges people to actually want to be a part of your community the next thing that you're doing is you're converting them to a customer and when you do the first two steps right when you attract the right audience when your content is congruent and engaging for the person but it's time for you to ask them to make the sale when it's time for you to ask them to get their credit card out and that's right be when you've asked when it's time to make the sale if you've done those two other steps right it's easy because that person hat is interested in what you have to offer because you targeted the right people and then because your content was inspiring it was entertaining and it taught them something then they are more inclined to spend money with you so it just makes sense for them to buy and then the last part is renewing so this is where it's your hope you've heard the old saying hopefully it's much easier to sell an oh customer a new product than it is to acquire a new customer so if you do all these steps right and your product or what is your offering is great quality it'll be easy for you to renew that customers our membership site or get them to buy volume 2 or get them to buy other products and courses from you because they've seen the value you have to offer so traffic and now I'll put some links to some traffic places below that you can purchase traffic so getting the traffic is not going to be the issue what's going to be the issue is your sales funnel and this is basically in a nutshell your sales funnel you have your capture page looks like this there's a headline called a little bit of call to action description our little baby girl Beatrice is very excited about this training right now so inside of your capture page you normally have a headline you'll have a little bit of call to action arrows pointing people to put in their name and email maybe sometimes a video and remember wherever this person is coming from on the internet from facebook from youtube from social media from pay-per-click from media buying whatever link they click on you want to make sure that when they kept get to the capture page the message is congruent with the link that they clicked on if it is you'll have more luck of getting more people to opt-in then they normally come into a page like this which is your thank you page as you can see i use the obama campaign from 08 they did some really really incredible numbers on the Internet one of the first presidents campaigns ever to utilize social media and different techniques and you know they've definitely paid off on the thank you page you want to have a couple of different things you want to be making sure that they know what the next step is so maybe you have a two-step funnel where they have to confirm they're all then so on the thank you page make sure you're clearly telling them maybe once maybe twice maybe three times that they have to go and click the link in their email to confirm they're all 10 if you don't have a confirmed up then this is where you're going to give them what it is that you offered them on your capture page now you must make sure you're just leaving money on the table on your thank you page if you don't have another offer on there if you don't have another offer on there like he you can see the Obama campaign they put a donate no button they put in uh to become a tip to register to become a national holder so you can get the information as soon as it comes out and then they had a continued to our homepage where on their homepage I'm sure they have different things for people to do but you must make sure if you're not giving the person the video or the download or whatever it is that they opted in for in the thank you page don't waste that real estate you have to you must incorporate another offer and there you say hey man so for example if they were opting in for a free report they all tend to the thank you page on the thank you page you're telling them hey all you have to do is go to your email click on the confirmation link and then the next email coming from me will be your free report on XYZ while you're here let me show you one of the other tools I use daily to make my life a lot easier click below and go check it out so what you're doing is you're utilizing the traffic and the real estate of people coming for your website to show them another offer congruent with the offer that they opted in for the last thing is your sales page this is your sales video page some people are still using long-form sales layers in some marketplaces that's needed in a lot of the online commerce slope everybody's switched to this style I'm sure you've seen it where it's a simple website with a with a video and then an act to cart button below maybe a little bit of text but that's it we use leadpages for this it's the best hands-down funnel building software out there and i'll put a link below this blog post for sure so the sales page is everything your sales video is everything if you do not have a sales video that converts you're wasting your time so if you're just brand noon you don't know how to write persuasive ad copy if you don't know that the psychology triggers behind people buying if you don't know you're in your target market inside and out you're going to want to hire someone to do a sales video for you or if you're inside a company like the empower network you want to use their sales video or if you're in another business in the sales video is very very good it converts very well you want to use that because there's no point in having a good capture page there's no point in having a good thank you page to get to your sales basin it's just like me it's just me it's just terrible and when people come through they're not even it's less than a percent of people buying from lead to sale you're just wasting your time you're never going to be able to ramp up that way some key things to have inside of your sales video is your story people want to know who you are even if they don't want to know directly who you are subconsciously they need to know who you are before they buy because as human beings we do people we do business with people we know what we like and we trust so you must make sure that you have your story in there you must make sure that you have some heightened emotion and there you must make sure that you're conveying some pain and there remember as human beings were motivated to buy and avoid pain / pleasure so you whatever it is that you're sailing whatever it is that you're offering make sure that you're provoking some pain arousing some pain within your prospect so they're motivated to buy and there's many many tactics that and we could go into but there's just not enough time on this video but making sure your sales page is a high converting sales page and then your checkout page is another place for you to test and tweak because let's think about it if you have a good capture pages thank you page in a good sales page but your checkout page is letting you down and you're not testing it you're going to be wondering why you're not making all these sales when people are clicking the add to cart button to go to your checkout page but if you're constantly checking and testing and tweaking your checkout page you can let's say that every ten visitors hit your website one was by it and then you test and I'm tweak your checkout page and you turn that two three you've just quadrupled your business or a three times your business 3x overnight in an instance we did this a couple of years ago when when one of our courses we launched is launched for about nine days was was converting at about 2.3 percent so if ten people had our website two people were buying we test and tweak the checkout page and it went to six percent overnight so we we you know we tripled our business in the blink of an eye by changing one thing on our checkout page extremely extremely extremely extremely important stuff now if you want to learn more on traffic there's going to be an incredible training series coming out in the next few days a guy who regularly generates a hundred thousand leads in a day how would your life transform if you could have a tenth of that if you could have 10,000 brand new leads coming for your funnel each and every day there'll be a link below in this blog post for you to click in order to get your hands on the early bird waiting list so you can watch the four videos I can guarantee it right now because I've seen Vic stuff before the for free videos he puts out in the launch before the offers made will be more valuable than pretty much any other course you've ever paid for on traffic and he's going to give it away for free that's how incredible this stuff as have an amazing day I'm going to go make my beautiful wife bacon and eggs and we'll see you soon on the next video take care