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Email marketing is one of the easiest ways to  earn passive income through affiliate marketing.   But in order to be successful,  you first need an email list.   In this video, I’ll show you how to  use the OptinMonster WordPress plugin   to create campaigns that transform your  site's traffic into email subscribers. But first, a quick note - this video is actually  part three in a three-part collaboration series   with our friends at WPBeginner and SeedProd.  Part one can be found on the WPBeginner channel,   and part two can be found  over on SeedProd’s channel.   You can find links to those  videos in the description below. Now, let’s get started. So, why is building an email list so  important? Well, that’s because it’s reliable. SEO is great until Google changes  its algorithm and your rankings tank.   Paid ads can bring quick results if you  have the budget to fail your way upwards.   And even then, paid ads require constant care  and attention to keep conversion rates high. But your email list is  traffic that’s always yours. Plus, it’s full of people who have an interest  in your niche and have already engaged with your   content. That means they’ll make for an excellent  audience for your affiliate marketing campaigns. Here’s the ONLY problem with email marketing:  most people struggle to grow their contact list   to the point where monetization makes sense.  Did you know that most websites capture less   than one email for every 200 visitors?  That's a conversion rate of only 0.5%.   So, how do we up that conversion  rate and start generating more leads? That’s where OptinMonster comes in. You can create   targeted and personalized opt-in campaigns that  can be leveraged for a wide range of purposes.   In other words, we help you get the  right offer in front of the right people   at exactly the right time so you can  start turning your traffic into leads. That way, you can continue to  market your offers and products   as you nurture the relationship over time. Alright, so without further ado,   let’s head over to our WordPress  site and take a look at OptinMonster. Thanks to Christina from WPBeginner and  Chris at SeedProd, we now have our WordPress   website set up and our affiliate marketing site  completely built using SeedPod’s theme builder. First, we need to and activate the  OptinMonster plugin which is available for   download from the WordPress plugin repository. From the site’s admin panel, navigate to  the Add New screen from the Plugins menu. Search for "OptinMonster" and  select the Now button. Once installed, click Activate. Click Claim  Your Free Account and answer a few questions   about your website that will help us suggest the  best OptinMonster features to match your needs. After you've answered those questions,  click Create a Free Account. Alright, once you've signed up, you're  ready to create your first opt-in campaign.   To get started, select Add New. First, you’ll need to decide which  campaign type you'd like to create.   There are plenty of options with  OptinMonster, including popups, floating bars,   fullscreen welcome mats, inline campaigns,  slide-ins, and gamified spin-to-win wheels. For our purposes today, I’ll go with the  popup. Now, the best part is - OptinMonster   comes with hundreds of templates, so you can find  something that works for you and your website. These templates save you time, energy, and  stress in creating the right campaign for   your specific needs. Plus, they're all  mobile-friendly and fully responsive. All you need to do is make a few  customizations for your offer and message   and you’ll be ready to publish your  campaign and start collecting leads. For my purposes today, I’ll  select the Basic template.   It's a great way to get started if  it's your first OptinMonster campaign.   But keep in mind that you can select any  option that will work best for YOUR brand. When you've found the perfect template, select  Use Template and give your campaign a name.   We recommend a descriptive name so you can  easily find it on your dashboard later on.   Then, click Start Building. Now we get into the real  fun: designing your campaign. When you enter the builder to edit your campaign,  you’ll first see the Design tab. This is where you   can edit your campaign's text, images, fields,  and other elements. The design tab consists of   two main sections: the live preview and  your selection of views on the right,   and your view-related menu  and settings on the left. The three views you can customize  are Yes/No - which is optional and   available on Plus or higher subscriptions  and allows you to create a 2-step opt-in,   the Optin view which is where you customize  the form to collect your visitor’s information,   and the Success view which is shown to visitors  after they successfully complete the opt-in form. As you can see, the campaign could be  good to go with just a few edits. And   since our editor has inline editing  and drag-and-drop capabilities,   you don't need to know any  code to design your campaign. For example, let's say we  want to change the text here.   All you have to do is click where  you want to edit and type away. You can also change the font size, font  family, font orientation, and so much more. With a Pro or higher subscription, you have the  ability to insert smart tags. Smart tags allow you   to add dynamic text to your campaigns - creating  a more personalized experience for your visitors.   Since we’ll be collecting the  visitor’s name in the opt-in form,   we can refer to the visitor by name in our  thank you message here in the Success view.   Little elements like this go a long way in  building a relationship with your visitors. If you want to change other parts of your  campaign, all you have to do is click an   element in your campaign. For example, back on  the opt-in view, you can click the opt-in form   to customize the placeholder values for the  fields. Notice that bar on the left-hand   side of the screen? That is where you  will find additional editing tools. You can also edit the button to customize  the text and color. And speaking of colors,   one of the first things I recommend that you  do is set up your custom color profile library.   You can do so by navigating to Settings, and  then on the Advanced tab, select Custom Colors.   You can add colors to your theme, and then save  that theme to your Color Profile Library. Then,   for future campaigns, all you need to do is load  your color profile for quick and easy access. But what if what you have on the  template isn't quite what you want?   OptinMonster allows you to add pretty  much anything else you may need,   such as videos, icons, countdown  timers, buttons, images, and more... Plus, if you are an HTML wizard,  OptinMonster lets you add that too. Just drag and drop the element you want  to add to the location you want to add it. And speaking of images, our Unsplash integration  gives you seamless access to a huge library of   high-quality, royalty-free images that  you can instantly use in your campaigns. And, to save even more time, you can  use our Saved Blocks feature to save   individual blocks in your campaign that  you can then reuse in other campaigns. Being able to create, customize, and  save content gives you 100% control   over the look, style, and  functionality of your campaign.   That way, you can tailor it to YOUR audience  and never risk leaving conversions on the table. Alright, now that we’ve got the right offer,  let’s set the triggers for the right time   and place for our offer to appear.  So, let’s navigate to Display Rules. Let's take a minute and think of the  target audience for this campaign.   Which of your visitors do you want to  convert into leads? After all, getting   this campaign in front of the right audience  is a big step towards converting your traffic. OptinMonster's display rules are a powerful  way to do just that. There are many options   to trigger your campaign, but let's just  go over a few of the most popular ones. Our exit-intent technology helps you recover   abandoning visitors as they  are about to leave your site. Our page-level targeting lets you customize your   campaigns based on the page  or section of your website. Our geo-location targeting lets you personalize  campaigns based on the visitor’s location. And our onsite retargeting keeps visitors engaged  by showing fresh offers to returning users. These are only a handful of  OptinMonster's targeting rules.   There are many others you can use  to customize your targeting needs.   Using AND and OR operators, you can create  as simple or as complex rulesets as you need. By default, OptinMonster has two rules in place:   the time on the page is at least 5 seconds  and the current URL path is any page. Now, this is a good starting point, but I’ll tweak  these a bit to fit my needs. I want to show my   campaign to engaged readers of my blog posts and  I’ve done a little digging in my Google Analytics   and discovered that my average time-on-page is  right at about three minutes. Given that, I want   to create a rule that targets my readers who  have been on the page for at least two minutes. So I’ll set my time on page rule  to “is at least” 120 seconds. Alright, this is good, but  I’ll take it one step further.   I’ll add an OR rule to my time-on-page  rule - this time selecting Scroll Distance   and setting “is at least,” “80%.” Next, I’ll delete the current URL path rule  here. Since I’m using the WordPress plugin,   I’ll have the option to set this detail on the  Output Settings screen when I publish my campaign. Alright, this looks good. Now before we move on,   I quickly want to point out that I can  save this ruleset for import and use in   other campaigns. And I can view and manage  my rulesets by selecting Manage Rulesets. In the next step, I can add animation and sound  effects to my campaign to draw extra attention.   These options are available if you  have a Plus or higher subscription. And finally, I can confirm I’ve set up  my rules correctly in the Summary screen. Alright, everything looks good, so now it’s  time to connect my email service provider,   so I’ll head over to Integrations. One thing to remember before you start  your campaign is that you need to have   an email service provider ready to go. After  all, you need somewhere to send your leads! OptinMonster integrates with all  the major players. To get started,   select Add New Integration and then select  your service provider from the drop-down menu. OptinMonster will walk you through how  to connect with any provider on the list,   so the guesswork is taken care of for you. The New Integration wizard will ask  you for the information it needs   to connect your campaign to your provider.  For most of them, you will just need to copy   and paste the API key from your provider  to finish the setup. If OptinMonster needs   any other information to integrate with  your email service, it will prompt you,   and we’ve also provided instructions on how  to connect your specific provider if needed. But if you don't see your service provider  on the list, there's no need to worry. Just   refer to our helpful article that walks  you through how to connect OptinMonster to   ANY email provider with webhooks. Check  the description for a link to that article. But what if you don't have a provider yet or you  want to create a backup list for added security?   For that, you can set up Monster Leads, which  is our in-house lead storage system. This allows   you to get started gathering leads and is a  great backup to your email service provider. Many of our customers connect with their email  service provider and Monster Leads at the same   time. This sends their leads directly to their  email provider so they can automate their email   marketing strategy. But they also have a backup  list stored with OptinMonster, just in case. Alright, now let’s head over to Analytics. If desired, you can connect your campaign to  Google Analytics for more advanced analytics data.   Simply click Connect and OptinMonster  will walk you through the setup. OptinMonster Analytics will automatically  track basic analytics data such as impressions,   conversions, and highest  converting pages. Simply click   View Analytics to see the stats for this campaign. Well, now all that’s left to do is publish the  campaign so let’s head over to the Publish tab. In the Publish tab, we can preview the campaign  and double-check and test the display rules.   If everything looks good, click Publish, and  then Save. Now we close the campaign builder   to head back to WordPress. Remember earlier when  we were setting up our display rules and I said   we’d be able to set the page details on the  Output Settings screen? We can do that now. Under Show on Post Types and Archives, I’ll  select Single Posts. This will ensure that my   campaign will only show on my blog posts,  which is what I want. Now, I just need to   ensure that my campaign is set to Published under  Visibility & Status, and then select Save Changes. And that’s it! My campaign is now converting  my website visitors into email subscribers. Please let me know in the comments below what your  favorite part of this collaboration series was,   and what topics you’d like us to tackle  next. I would really like to hear from you   and please subscribe to the channel for  more tips and tricks on using OptinMonster. I hope you’ve enjoyed this series as much  as I’ve enjoyed working on it with our   friends over at WPBeginner and SeedProd. And  as a thank you for sticking around to the end,   I’d like to offer you a special discount on  OptinMonster. Just use the code OMVIDEOS during   checkout for a discount on your purchase  of OptinMonster. Thanks for watching!