Empower your business to send and eSign documents with an easy-to-use, cost-effective solution.

How to create outlook signature

Real talk. If your website is missing just one of these five conversion pages, you are most definitely leaving money on the table. In this video, I'm gonna walk you through the five most important pages that every single website should have. Why you need it, what to put on it, And most importantly, I'll give you the tools you need to DIY it like a pro. Keep watching. Hey Posse, what's up? It's Alex coming at you this week with a video that so many Posse peeps have been asking me for. Consider this a marketing makeover for all those outdated, lackluster and sketchy websites out there on the internet. Well, I heard you loud and clear and this video is gonna outline everything you need to create a professional website that looks good, sounds good, and converts good too. But before we get into that, if you're new to the crew, welcome. Right here on my channel, you'll find all the tools, resources and training you need to build a successful online business. I cover everything from email marketing to social media to branding, and so much more. So make sure to hit subscribe below and don't forget to hit that bell to be notified for when my next video goes live. All right, now let's get into it. Starting with why you should really, really care about your website. So ing to HubSpot, 97% of purchasing decisions are directly influenced by a company's website calling it the most important tool in your marketing kit. Well, all right then. But here's the thing it's not enough to have just a pretty good website. You want a website that wows your prospects fast like 0.05 seconds fast. Yes, ing to market research it only takes about 50 milliseconds. That's 0.05 seconds for your users to make a snap judgment on whether they wanna learn more from you or keep on searching for someone or something better. Yeah, that means you have less than one second. That's like now to make a lasting impression convey your expertise, wow your prospects and clearly communicate your message. So if your website has taken a back seat on your list of priorities, hey, I get it. We all get really busy. This is your sign to spruce it up and give it a little tlc. A little attention to these five very specific conversion pages can go a long way in helping you gain your ideal audience's attention get more qualified leads, and yes, of course convert those leads into paying customers all while building brand loyalty. And that is why I'm really excited to announce that we just released a brand new and very tactical website toolkit that walks you through every single step of creating a high converting website from scratch. So you can look legit, sound like a pro and convert more website lurkers into loyal customers. But inside you won't find tons of video content or lengthy explanations. You'll simply get my detailed step-by-step formulas for each of the five essential pages that we're about to cover in this video. Plus tools for creating your website from scratch, design Tips, my proven lead magnet formula for generating more leads and it's packed with loads of examples across multiple industries to make crafting your own website or a client's website a total breeze. So if you're a person who really loves to follow a step-by-step guide that breaks everything down for you, then you'll definitely wanna check it out. And I'll link to it in the description box below. But in this video, I'm gonna talk a bit more about these five must have website pages and why they are so important. So let's get into it. Starting with the most important page of your entire website. You probably saw this one coming, your homepage. Your homepage is most often the very first thing that new prospects see when they land on your website. ing to MarTech Today, a company's homepage accounts for about 50% of a site's total page views. But your homepage isn't just important because it accounts for so much of your site's views. It is also 10 to 20 times more valuable than any other page on your website because visitors to your homepage often spend more time on your website and then click around to those other pages. That's kind of like a traffic controller. So what is the goal of your homepage? Well, it's actually pretty simple. You wanna create trust, build authority and offer next steps. Think of your homepage as your PR page like an online business card. It is public relations at its finest. You really wanna make a great first impression, put your best foot forward and get your prospects interested enough to stick around and explore the rest of your website. All right? Now, after your homepage, the next most important page but often forgotten about is your about page. So no matter what type of business you have your about page is the most important supporting asset on your website. With more audiences worldwide seeking brands that they can personally connect with and with whom they share their values, the about page is your way of answering the question, who are you like really? But the truth is, there are hundreds maybe even thousands of brands and businesses that do exactly the same thing as you. So one of the best ways to stand above the competition is to share your brand story and relate to your prospect on a deeper and more personal level. You want them to think that you are the obvious choice and the best place to create this connection is, yes, you're about page. But unfortunately many businesses overlook their about page completely, treating it like an obligatory brag fest that doesn't hold much weight or worse, jamming it full of corporate jargon or random facts that nobody really cares about. And this is a huge mistake. No matter what industry you're in, coaching, consulting, B2B, SaaS, MarTech, e-commerce whatever your about page is a valuable opportunity for your prospect to connect with your story, understand your vision, your mission, your values and what makes you you. So the goal of your About Page is pretty simple. You wanna humanize your brand with a story, share your values and your vision, and connect with your reader on a more personal level so they see you as the obvious choice. All right, next up is your offers page. So this is where your prospects go to find out exactly how you can help them which means this is a really important page to get right because this is ultimately where they make the decision to either buy or fly. Where the about page and homepage are more more about authority building and relationship building and creating that connection, your offers page is all about delivering information to the people who are looking to move forward with you. If a website visitor is on your offers page, they are a hot, hot, hot, hot lead. So this page needs to be persuasive, clear, and direct. The goal of your offers page is to list out and briefly explain the services, packages products and programs you offer or any of the above, showcase your expertise and of course inspire action. Now, exactly how you do this will vary depending on the type of brand or business you have. And inside the Look Legit Website Toolkit, you'll actually find three different formulas for offers pages based on what type of business you have. A services and packages formula. So this is for freelancers, consultants, and coaches. A pricing formula. This is for SaaS, software or apps. And a catalog formula. So this is for info products, programs or an e-commerce store. Now, moving on to the next page that I guarantee most businesses overlook. Your social proof page. 90% of customers say their purchasing decision is directly influenced by testimonials and customer reviews. 90%. That's like almost a hundred percent. So this means that every single entrepreneur, coach, freelancer, business, whether it's service-based, e-commerce or B2B should collect and publicly showcase customer testimonials, reviews and case studies on their website. Social proof is basically your way of telling the world, "Hey, I am legit. I actually know what I'm doing, and I do it pretty well 'cause look and see my customers get results." So if you haven't already been prioritizing collecting testimonials, screenshots or positive reviews from your customers, take this as your sign to start doing it now. Now if you're wondering, "Okay, Alex but how do I get testimonials?" I break down my exact method for getting customer testimonials inside the Look Legit Website Toolkit. But here are a few quick tips to help get you started. First, make it super easy for them by telling them exactly what you need or even better send them a short form to fill out. Next, ask open-ended questions to get the juiciest answers. Stay away from yes or no questions. And lastly, act fast. The sooner you ask for a testimonial after working with a customer, the higher your chances of getting one. All right, now, the final page that every website should have, especially if you wanna send any chance of ever landing on page one of Google, is of course a blog. So I highly recommend featuring content on your website via a blog. and I know what you're thinking, "But Alex I am not a blogger. I am a professional, or I'm a business owner. Why do I need a blog?" Well, listen, I hear you. But think of it this way. A blog is a low-hanging content marketing strategy that you can implement straight away in your business. It is a great way to offer value and education on a specific topic or subject matter that is relevant to your audience. And this is one of the best ways to establish yourself as an authority in your niche. No matter what your niche is. Your blog is also a great place to showcase customer case studies, highlight your skills and experience and educate your ideal customer on your area of expertise or help them solve a problem. Now, the best thing about blogs is usually you can update them yourself so you don't need to have a web designer or a developer do it for you. So if you ever have any special announcements or you wanna post content on the fly, you and your team could absolutely do that by yourself. And then you're keeping your website fresh and constantly updating it which looks really good in the eyes of Google. Now, there are a ton of different types of blog posts that you can create. You can post how to or educational posts, listicles, interviews or case studies, product reviews or recommendations or personal or lifestyle blogs. And inside the Look Legit Website Toolkit, I break down my entire blog post formula for you including a few SEO tips to help improve your chances of ranking. So if you're ready to look legit with an awesome website and get the proven messaging formula for the five most important pages on that website, make sure to check out my brand new mini-course, the Look Legit Website Toolkit. You'll find a link to that in the description box below. And I will see you next week with a brand new video. Until then, I'm Alex. Ciao for now. All right, guys, if you enjoyed that video make sure to check out the next one for me right here and you can click right here to get a free gift. You asked for it. So here it is, my six step formula for writing a website homepage that creates trust conversions, and massive authority.