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there are two surefire ways to grow your business one is to attract new customers and the other is to keep your existing customers happy so they'll spend even more with you customer relationship management software or CRM can help you do both this video covers what a CRM system can do for you and how to choose the best one for your business at the very simplest CRM apps help you manage customer contact information so much better than a spreadsheet they make it easy to track the interactions that you and your team have with your customers whether that sales calls emails purchase history support tickets whatever is relevant to your business CRM can also help you track sales with features like sales performance reports which of your sales reps are hitting their targets you can even set up alerts if say no one has talked to a key customer in a while and it's time for one of you to reach out when it comes to encouraging existing customers to spend more CRM lets you search and segment your customers into profiles such as anyone who hasn't made a purchase in six months then you can create special offers just for those groups like half off welcome back discounts your CRM can also track the results of your advertising campaigns to see which ones are working best and with which customers now that you have a sense of how CRM apps can help you grow your business here's how to choose one chances are you're already using a number of apps to handle your business's email accounting scheduling make sure your CRM integrates seamlessly with all those services you don't have to think about keeping your data current across multiple apps cloud software is definitely your friend in this area more is not necessarily better when it comes to features software with too many can be overwhelming and expensive for my speaking and consulting business I found a CRM that was super basic free and worked right inside Gmail but if you have multiple employees and hundreds of customers to keep track of you'll want to look at more robust options if other businesses in your industry are using certain CRM systems you'll probably want to look into those and finally consider scalability look for software that can grow with you so you don't have to switch just because your business is taking off how much does it cost to add extra users for instance and before you commit to a CRM system check out their support forums you want to be fully aware of any limitations but or jumping in but it's also interesting to watch how the CRM company treats their customers in other words you we hope you found this helpful thanks for watching and make sure to check out our other small business guides