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among the most persistent challenges an organization faces when implementing a software solution is ensuring that the investment made has a positive impact on business operations this is especially true in higher education institutions that are faced with using software to establish and nurture relationships across many differing types of constituents ing to a recent survey by the national survey of student engagement the level of engagement between faculty and students attending north american higher education institutions was only 32 and 38 percent respectively for freshmen and senior year students so how does a higher education institution increase engagement with its students so it can maximize student success and arrive at a better overall outcome at the institutional level enter gray matter the world's first full life cycle constituent relationship management solution designed exclusively for higher education and built on microsoft's industry-leading microsoft dynamics 365 platform in short a solution that provides a more efficient and effective way for institutions to establish and foster relationships not only with students but also with other types of constituents regardless of where they are in the life cycle of their relationship with an institution frequency foundry designed gray matter in collaboration with several higher education customers many of whom continue to serve as strategic advisors for the product development team with support from growing customer and partner communities frequency foundry has become a leading microsoft gold certified partner and their flagship product gray matter has evolved into the crm solution of choice for higher education gray matter supports all constituents that have a stake within an institution including prospects current students alumni donors recruiting agents faculty members corporate partners and other third parties gray matter provides the support needed to streamline manage and measure all constituent engagement and delivers analytics and recommended actions to ensure meaningful experiences for everyone involved let's look at gray matter in practice meet cindy an international student interested in attending a post-secondary institution gray matter captures manages simplifies and analyzes cindy's entire journey from the moment she is first contacted by a recruiter through to her becoming a potential donor or corporate partner once graduated the solution also captures and manages cindy's connections with other constituents who may have influenced her student journey along the way gray matter uses this rich data set to streamline business processes and foster best practices during recruiting both domestic and international students admitting prospects using a paperless user-friendly process retaining current students by supporting multiple engagement channels and providing deep analytics advancing relationships with alumni and graduates through continuing education opportunities and fundraising functionality and finally promoting corporate and donor relationships to ensure solid connections with the institution gray matter provides a true 360 degree view of the student life cycle and is designed to grow with an institution to certify that all constituent engagement is properly managed and positively cherished to book a free demonstration and learn how gray matter can assist your institution visit us online or email us at resonate at frequencyfoundry.com greymatter a solution proudly built by frequency foundry more signal less noise