Experience the Benefits of Crm Deal Management for Public Relations

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you would probably know better than anyone on this PR crisis when a company something happens and maybe it's out of their control or maybe you find out that it was well within their control and it was a misstep I am always curious to know what is the best way to own it apologize only for what you know or basically recoup from that you see companies do it so poorly and then you see companies do it so well I've learned a long time ago that you cannot control everything when it comes down to it where I'm at now I can't control everything that I want to content-wise I just can't because but you have to do with my kind of viewpoint on everything what I tell people is if things go well it's because of my team if things go wrong it's because of me because I didn't set them up for success and so in the organization when there's stuff that's out of our control then what you have to do is gather all the information you listen to the people that are telling you this information and wherever they sit on the hierarchy of things and you give them what you think would be the best and most successful thing for how to deliver that information and then you understand your place and you let those decision makers handle it now you can try to steer them in a certain direction at the end of the day if somebody that is above you tells you this is what we're going to do then you do it and you just deal with it and you just say okay well this is gonna be your responses this is gonna be what happens and then you collect that data and then you present it to them later and you say hey this is successful this wasn't successful we had a person in our club who is still very much beloved leave the club and we learned a lot from that I could say that we didn't handle it very well from a PR or social perspective there's a lot of to the story but at the same time like the next time that that comes up they're like we've already dealt with it beforehand where somebody popular was gonna leave again and the reception was exponentially less the noise was exponentially less of dissatisfaction and so you have to learn hey this is how we celebrate somebody this is how we have to be aboveboard and fans have an emotional connection they don't remember the bad times they only remember the good times because that person provided them so many happy moments it's kind of like the rose-colored glasses of a relationship yeah you know like it hurts in the moment but when you think back like oh yeah that was pretty good oh that was pretty awesome I'm like even remember the good times or you don't remember the things that led you to make that decision so you just have to make sure that when the opportunity comes up or presents itself again that you're prepared and that you do your research you look over here and pour over your notes that you made and then you present the best laid plan and you stick to the plans when you make a decision stick with it when people make mistakes or PR companies make mistakes it's because they waffle mmm nobody wants to like if you make a decision you made it go with it like and learn from it and then you know don't be quote unquote dumb enough to stick with a bad decision but like this is the best laid plan here's the action that we're going to take stay the course and go from there that's a really good point because even if you make a mistake initially but you were like you own that position later you can say you're right that was wrong now yeah and that's not that's different than a waffle right you just like oh well what I meant was yeah he will see right through that so what I try to do is you have I have a lot of very talented I calm team awesome it's like oh I call them team awesome meetings like literally we're getting - we're getting together it's the creative staff and what I always try to remember is were so closely tied and invested in the project that sometimes we lose the grand scope of things so I always after we kind of go back and forth I always try to ask people that don't have as much tied to things before we make a big decision can I get your thoughts now I don't put too much into it but maybe it's something obvious that we just missed like I don't ever want to be the McDonald's where you put out a national campaign and then somebody says about loud and they go how did that get through so many people and you're like oh my how did I not see it and once you know it's kind of like kind of like your friend and I'm gonna use you as an example that snorts when they laugh yes it's a lot once you actually hear it and you notice it you can't notice it right so just make sure that before you make any really big decision that you kind of put it out there - I call them Uncle Joe's and aunt Mona's the regular folk that like like oh yeah like your aunt and uncle that don't know too much about for a soccer hey if I said this what would you think and then oh it's not something ridiculously obvious that we missed okay then we're all right we can go from there they're all with your is viral as you can get you know like where things are popular in Grand you're always going to get worst publicity for doing or making an obvious mistake that's much harder to come back from than doing a million things right in a row so yeah but you know that that layer of just running things by people I know that's that's brilliant and think we're all in a rush cuz you know we were talking to Alex from purple mattress and he's we were saying how oK you've had all these successes but the crazy part is you never get to rest mm-hmm like this one is success mattress company yeah that you I realize I made that one you you already have to have game plan for the next thing coming well this is still like in the middle of the paper mm-hmm and so I think that's the misconception that you can ride the wave sometimes you have to ride the wave like like for speaking for us personally like we had an idea of the strain the Royals would put on us hmm now we live lived it I've we've learned a lot like you can have theories and but then you execute it and then you realize oh this worked oh this didn't work how did this not work okay we'll examine it huh learn from it what did work that we didn't think would work why did this work oh we might be because of this and then you dig into that so there's a lot of layers to it and you have to trust the people around you to keep you honest answers like not everything can be good it just can't be and so if you have people that are qualified are that you trust then you have to accept when they disagree with you and you can't be dense enough to just disregard their opinion because they're at the table or in that meeting for a particular reason so take what they say seriously and and take it for what it is and then if it needs to be fixed fix it I don't like if the best idea should always win and sometimes it doesn't sometimes you're handcuffed and I get that like you know sometimes you have to make things that you don't want to but you have to so make it the best you can and then when you get an opportunity to have creative freedom and you have an idea but hey turns out this person had a better idea okay make that idea yeah as good as it can be and from a leadership role I mean you're overseeing the team like that example is probably going to be what trickles down into the rest of the team