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hi everyone it's Linda Fogerty today I want to talk about CRM programs do you have one do you use it it's really important that you do because as you get busier and busier in your business staying in touch with your clients the present clients past clients your farm your family your friends all people that may be able to give you business or help grow your business are going to be important that you're staying in touch with them and the idea behind a CRM program you know customer relationship management is that it's a communication device between you your clients and your and your customers and your family and friends to be able to communicate every part of every deal in addition to staying in touch with them on a continuous basis with maybe some drip campaigns but it's a communication system that hopefully will do what you want it to do and that's what's really important to find out first because there's a lot of them out there your company may have one and you want to check what that what your company CRM program does and how it can benefit you and if your company doesn't have one there's there's a lot of them out there you've got you know top producer you've got HubSpot you've got Zoho I mean there's uh there's just pipe direct I mean there's a lot of them some of them are free some of them have a free trial period and then start charging you pre-monthly premiums and then some have premium monthly premiums because of the benefits that they have in the in the different aspects of their their program so it's how detailed you want it to be how much you want it to do for you but do your homework don't forget to just don't just pick one and decide that's what you want to go with because this is an important part of of your business as you get busier and busier with your business you don't want to find out someday that you're at a party and your friend at that party or your neighbor just listed their house with someone else and you didn't even know that they were going to list their house and they didn't think about you when it came time to list their house there's nothing more disappointing so if I can keeping in touch with them on a regular basis you're going to have a better opportunity to make sure that when someone is going to buy or sell that they're going to think about you I can remember sadly being at a party with my sister and you know you just assume that once you're in real estate everybody knows you're in real estate and of course you want more leads and her girlfriend just listed her house and my sister didn't even think about me when it came time to help that person and refer that person to me and after discussion she said oh my God Lynn I'm so sorry I didn't even think about you and of course your family thinks of you as family my sister always thinks about me as my sister if she needed something for me she would not hesitate to call and tell me about it or ask me about it or invite me to different family venues and everything that's going on within our family but she doesn't necessarily relate me in her mind to real estate because I'm not in touch with her all the time I'm not constantly talking about real estate and when it came time for that friend she never even thought about it well you can bet that she's on my in my CRM program and from that day forward she heard about real estate and connected it with me every time somebody was talking about real estate so don't miss those opportunities make sure that your CRM is doing everything that you needed to do so that every person in there when they're going to buy or sell and they're going to think about you then you're going to get the business and don't lose out you know statistics say that in order for someone to think about you you need to be in touch with them in person or over the phone every four every four three months every three months four times a year and that's like that's a lot so at the very least you should be sending a drip campaign to everybody you know once a month that's a basic then you've got to do social media with them and texts in emails and you you want to send out birthday cards or maybe you want to send out anniversary cards or anniversary of the of the house the date that they bought the house from you there are so many things in so many ways you want to be in touch with someone but four times a year think about it in person or over the phone so that they can actually see you or speak to you when it comes time to buy or sell something you're going to be top of mind and you're going to get their business I hope this helped a little bit I have a lot of ways you can do that and part of my coaching is working one-on-one with agents to make sure that they're doing these kinds of things that they have this regularly put on in their calendar every week and that they're doing all the things they know they need to know to be able to do this so go to my website Linda fogertyrealestatecoach.com and ask me a question talk to me send me an email with some feedback if you like this video please click on the like button and maybe share it with other realtors that it might help thanks and I hope you're having a wonderful day and you find joy in your life