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[Music] i work for the eu ipo which is the eu agency responsible for the eutm the trademark valid throughout the european union a trademark could very well become your company's most valuable asset so it is important to get everything right from the beginning once you applied for or registered an eu trademark you cannot change it anymore that's why we've been looking into the most common mistake people make when they apply for new tm the most common mistake of all is when people apply and pay the 850 euro fee for a mark that cannot be an eu trademark don't throw away your money on a month that cannot ever be accepted instead do a bit of homework to minimize the risk start with reading the information on the euipo website to see what can and what cannot be registered as a new trademark an eatm should be distinctive and for instance a mark is not distinctive when it describes what you sell so first check on our website if your map meets the criteria also your new mark must be different from those already registered to check if they are marked identical or similar to yours go to tmview and do a pre-screening search the second most common mistake is when people mess up the list and goods and services they choose for the eutm to cover they should be just right not too few not too many not too long when you apply for a new tm the basic application fee covers one class so what you need to is be realistic and think you cannot add goods or services after the application or registration so think about what you're going to sell now and within a foreseeable future but if you have a very long list or you put down too many classes then you may put your trademark at risk remember that an eotm cannot describe what you're going to sell well the eu ipo examines the trademark in all of the eu official languages so the longer your list is the bigger the risk is that your mark will be descriptive in one of those languages and that the mod cannot be registered also with a very large scope the risk that other companies with similar trademark will oppose your mark is bigger and if you don't use the utm for the goods and services that you have registered for in the first five years you risk losing some of those or even the trademark itself so a good tip is to use our database to select your goods and services to avoid errors in the registration process this tool is available for you automatically when you use our simplified fast track trademark application from the website if you do that you can also use the online chat to solve any doubts on this box [Music] you