Empower Your Healthcare Organization with an Efficient Crm Sales Process for Healthcare

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you know I spent a lot of time getting ready for this presentation talking about patient engagement and the benefits to organizations when they place the healthcare consumer at the center of their business I saw this firsthand the last company was that we were truly patient centric but only able to do this under two conditions first we treated only catastrophic injuries 1% of all claims in this country and two we had to do everything manually that's very limiting I joined Salesforce because I saw how a patient engagement platform could extend the benefits of patient centricity to everyone health cloud is the path for personalization and collaboration at scale to give you an example of what I mean by this let's talk about a patient support program at Meccano Pharma a fictional pharmaceutical organization like you to meet Paula she's a patient with multiple sclerosis and she needs to enroll in this program to get education about how to take her medication and receive financial support so that she can adhere to the plan long term then we'll go behind the scenes and meet jack he's our patient services liaison and we'll see how he enrolls her into the process to get her the help that she needs but before we start on it we need to give a big shout out to Erin and CG who are driving our live demo today thank you so much guys we put in a ton of work thank you as you said Jenna Wallace suffers from multiple sclerosis during her visit to a physician her physician recommended a new medication during the discussion he found out that Paula cannot financially afford that medication before even leaving the care facility Paula downloads mobile app from Makana Pharma she shows her interest in the MS care program sets up an account and signs into the patient community app from Makana Pharma next she fills eligibility questionnaire important we remember Paula has multiple sclerosis she wants to this application at the convenience of her home because of her condition she goes ahead and fills the enrollment form and also most importantly provides her communication preferences with date and time when she can be reached and she's also able to complete all the necessary consent forms allowing Meccano farmer access to her personal health information and on the same HIPAA compliant app she can assign the documentation and submit everything directly to Meccano Pharma right from her phone now by digitizing the enrollment process mikono farm has offered Paula a consumer like experience and that's convenience that we all want in our lives but for those with advanced chronic conditions like multiple sclerosis this reduction in time to therapy makes a significant difference for Paula's house back in Meccano Pharma jack has hundreds of patients to screen and enroll for the patient support program and before health cloud he would have had to spend time on the phone just trying to reach them because he wouldn't have known their communication preferences but that's changed today with health cloud Jack Dudley gets the cue of all the tasks that have been submitted through that Makana Pharma app by patients like Paula today he sees a new task to enroll Paula in one of the care programs he opens Paula's application understands all the condition she's in and identifies that there are few care programs she might be eligible for because Paula had filled her communication preferences jack knows when to call her and watch the right channel Jack picks up the phone and calls Paula during their discussions they finally identify which is the right care program among a set of care programs and goes on to make sure that he selects the right information and puts it in that program for care programs it's very normal to have to select the right product so he selects the right product for Paula goes ahead and selects the right provider where she can go to goosed get those services and goes on to complete dormant process in few simple steps because everything was digitized and automatically submitted electronically directly to Jax queue he no longer has to worry about looking for any missed paperwork that makes him and the entire patient support program more efficient now let's talk about Paula's health insurer meet Melinda she's Paula's care coordinator and she's going to help Paula by providing a remote monitoring device so that she can look for adverse events it's going to be in the form of a connected glucose monitor and that's important for Paula as people with MS swings in their blood sugar can indicate or contribute to their fatigue then we'll see how this process enables Paula to get the right information at the right time let's see how remote monitoring works support downloads an app from Makana health but before that as Donna mentioned Paula got a device glucose monitor to monitor her glucose level which five Bluetooth can connect to Apple healthcare Paula then downloads a mobile app and connects to health cloud through apple health care she then follows the steps to set up Apple health get to the mobile device and granula controls what information she would like to share like blood glucose that fat percentage and body mass index once Apple health kit is connected her care team not only has device information which you normally see from your Apple watches but in context of the care plan in context of her medication in context of the journey she is in that's what the Springs let's now pivot back to Paula not only can Paula's health insurers access all this data from a single console but they're also able to configure health cloud to screen the data that they're receiving in ways that are specific to Paula's condition and member profile then they're able to automatically send her proactive guidance in this case in the form of a text message that place their data in context and have recommend next steps so she can maintain her health this is the way that Salesforce is helping healthcare and life sciences organizations deliver more personalized collaborative and connected care at scale