Empower Your Hospitality Business with airSlate SignNow's Customer Buying Funnel for Hospitality

How to create outlook signature

welcome to another video from Jade wolf marketing I am one of Jade Wall's Founders David and I welcome you today to our little video about uh designing funnels and doing funnel and campaign marketing campaign forecasts with geru um in case you never like heard about us before jbwoof marketing is a specialized digital marketing agency that works exclusively with luxury travel and Hospitality clients will help our clients build digital marketing funnels and optimize them and run campaigns that help them get more online leads affluent online leads for travel and also affluent hotel bookings Hotel direct bookings for luxury hotels five-star properties Etc luxury vacation rentals Cruise companies sometimes so um you know geru is one of these simple neat little tools that we use when we just start working with a client we you know uh take a look at like how what their sales marketing Journey looks like model it in geru feed some of their kpis into the software and then run forecasts and scenarios for different levels of marketing investment and advertising spent which often helps a lot iron out you know some of the flaws in their print process it helps us you know with larger clients to make recommendations where we can add value at which stage of the process or which element of the funnel we can take over which channel we can try to optimize for them that is not working currently the way it should and yeah it overall just allows us to have more predictability more planability and actually show hard numbers to our clients if they need to make an internal case for more marketing funding for example um yeah so let me show you the two a little bit and different kind of like scenarios and different kind of funnels so on the left here you see obviously there's a bunch of drag and drop elements you know you can just like have I want to have an email in there or I want to have like another level of traffic traffic Source in there and I can just delete them out again if I want to obviously we need to if it's like for a luxury travel agency a lead generation funnel we need to have like a product so let's call it a high-end luxury trip 35k US dollars for the trip that could be for one person multiple persons uh in that case it doesn't matter really at that moment we're gonna have a 25k product cost so roughly a 10K profit on that trip you know sometimes the profit margins are higher lower when it depends on the like you know supply chain and you know suppliers that the agency has but you know let's assume just some values so we can run a little bit of a scenario here then obviously we need some online traffic sources um no funnels about traffic so we have some organic sources here we have email marketing right a thousand Clicks in a month at zero cost because we're assuming that there is an established email marketing list uh some organic social media clicks coming from let's say Facebook or a mixture of unorganic social media channels some organic traffic from Googles maybe the website is optimized for SEO maybe there was uh some work in terms of PR and Link building in the past and then obviously some Google ads from the Google ads with some search ads some display ads maybe even YouTube ads you name it the software supports a lot of different traffic channels as you can see we can program in all everything under the sun here which is great and but let's start with the simplistic mix since a lot of like medium-sized luxury travel agencies have usually a combination of those traffic channels right uh then in addition to the traffic channels as costs uh paid and organic we have obviously our fees right if this is like uh one of our average engagements which is kind of like usually starts at fifty thousand dollars a year and goes up like to six figures or higher um let's in this case assume 100K for agency fees so we can help our client you know optimize their funnel run marketing design creatives do some content do some analytics we kind of like support the whole uh digital buyer's Journey when it comes to luxury travel and Hospitality so that's usually what we kind of like charge you know for our average engagement it can be higher it can be lower at times but let's assume some costs there as well because somebody needs to work on these funnels um yeah so we have our traffic sources you can find them here right they feed clicks into the website the website is you know assuming uh aggregated conversion rate of 15 meaning 15 of people who visit like the main home page or any kind of category or service page or content page will eventually click on a call to action button that leads them to a contact form right and five percent of the people who Land There will submit their details because they want to talk to an actual luxury travel advisor and they will get a thank you uh message right maybe with some information about like okay you will contact you maybe some automated emails then that will be followed by a sales call we're assuming a 20 closing rates since hopefully the traffic sources are qualified and the people for right net worth and the right level of buying intent and an interest in whatever destination itinerary type of travel experience specialization this luxury travel agency has um so 20 go to quote proposal stage right about 75 assuming that the sales rep is doing its work and qualifying properly deletes uh should lead it to a close and a sold itinerary right so this is the most simplistic way you can look at an online lead generation funnel for travel let's run some numbers with these values and here you can see with the numbers that we assumed with the percentages that we assumed uh which are like pretty average I would say we talk in 455k Revenue US dollars in monthly 100K profits five and a half million a year in revenue and 1.3 million in uh profit so that's kind of like a smaller agency client usually right let's uh obviously you know we don't have to just stay at that level we can add some complexity to this so let's go to this scenario here which as you can see has some additional elements here so obviously we kind of like you know increasing the level of traffic organic and paid right that increases the costs uh the product um you know let's make it a bit cheaper maybe or right it's what was 35k so let's make it 35 here again right our expenses are um going up a little bit as well since like this is more complex and we're kind of like you know charging a little bit more to take care of more elements of the funnel and uh again the percentages since in that scenario we have more traffic we have more budget we can optimize more let's assume here that like we have a 20 aggregate uh conversion rate or click through rate from any kind of content page to a contact from application page a 10 submission rate that is better because we optimize the forms we optimize the landing page experiences the navigation Etc to copy the messaging The Branding the luxury ad creative was all on point but now instead of from going thank you straight to a sales call we're building in some nurture Automation in here as well which maybe talks about the brand or introduces the travel advisor that's going to speak to the lead then we have a call again with a 20 conversion rate proposal this time 80 since we did more work up here and that leads to a sale if somebody kind of like never opens uh the emails or don't shows on the calls we have a no-show automation that is triggered which can try to get people on the call again get them to proposal eventually to a sale we also have a little bit of remarketing here you know like some of the people that we lose that don't click through to the contact form we can try to get them back and eventually you know into a sale with by making them go through that process with this element here and then last but not least we have a chatbot here it could be drift it could be any kind of like interactive chatbot something AI driven even these days right where we're also funneling some of the visitors into that and that also has a conversion rate obviously all right that leads to a call into a quote proposal into a sale so this is a little bit more of a complex funnel but we can increase the complexity by basically instead of an aggregate content page element we can have your element for the home page for service Pages category Pages we could add in some video elements here right for some like brand marketing some awareness building as well and see how many people that view the videos actually go to the website and how that affects the traffic we could you know have multiple forms here for multiple products we could here have different automations different percentages for different sales reps different styles of Proposal with different conversion rates and different levels of remarketing for different you know like type of products so basically you could imagine we could add endless levels of complexity here multiple Journeys that are like all set in the same kind of like project to really you know if it's a larger more complex travel agency that has you know maybe a hundred million a year in revenue or more so we can basically help those kind of clients as well manage their complexity and really look at building more and more realistic forecasts so now with those numbers right in this added degree of complexity we're obviously achieving uh different Revenue numbers profit numbers as well uh four and a half mil in monthly revenue and 1.2 in monthly profit and then 53 million in annual revenue and 40 million and of that is pure profit and that already pays already for our fees as an agency to help our clients kind of like you know improve on that complexity work with the in-house teams work with their external Partners this is what we do but since we're also not only like work and travel we also help Hospitality businesses and let me show you here like a sample Hospitality funnel again for uh let's assume it's a luxury hotel that has maybe a 10K average booking for like a four five seven day booking for one of the nicer Suites and maybe there's also a potential for an upsell right like some food and beverage limousine concierge services that the guest would take in uh because I mentioned in the beginning you can add multiple products traffic sources you know online magazine a travel influencer Facebook ads Google ads right like an average property five-star property will have a mix of that uh I don't include OTAs here but we could do that as well we're not a big fan of OTAs at Jade wolf for different reasons but you can check out our blog if you want to know why we find them critical when it comes to luxury properties and here again you know like a medium complexity funnel 150k for agency fees to help the hotel manage their campaigns their process and optimize every step of the way so here's again our traffic sources we have an aggregate campaign landing page you know it could be a specific page for a specific campaign you can also build out these funnels obviously on the campaign level not just on the business level right you can like model individual campaigns that you're planning or you can just model all the like campaigns that you have and Aggregates over the year here all the different Journeys all the different products all the different percentages and if you have a problem with coming up with these kpis measuring them putting them into the system then obviously we can help you with that as well because we're very good in analytics and cro we know how to set up attribution modeling and UTM parameters and all the different ways you can actually do it nowadays partially AI driven as well and then you know run Source some audit strategy review if you have a larger more complex setup to kind of like funnel find out the right kpis that we can put into these scenarios so we have an upsell here right because if somebody goes to a landing page for a hotel campaign or to like a you know Hotel main page maybe he will go to some room Pages check out some food and beverage offerings and then when he's about to book the room directly through the booking engine we might show him some you know like a upsell package right if it's a luxury a guest then he might be able to afford it and maybe wants to buy it right away to have a full-service Hospitality experience um we're assuming a 50 Ecom checkout because obviously you know we want to have qualified traffic people with the right Network the right intent that are looking for like a hotel to stay that have the means then obviously if somebody you know types in all this data all his upsells and but then doesn't convert maybe we can have like if it's a larger would have been a larger booking have a sales rep call him right from the hotel and you know make sure that uh the guest had the option to get everything he wants or maybe there's something that wasn't available through the direct booking engine so maybe there the sales rep can close the sale and finish to finalize the booking for the for the guest and also we can have an email nurture here obviously if somebody like you know falls off in the checkout process to kind of like recover their booking and say hey you didn't never finish your booking do you still want to go to this property and stay there right like a very low complexity Hospitality funnel again you can amp this up for different rooms uh different kind of properties in different countries in different currencies with a multitude of different traffic channels and chatbots and all inter interactive elements brand marketing video marketing audio Marketing in front of that to change the costs for clicks and you know all kinds of interesting remarketing things so but let's run the the numbers just with these here so you can see it as well yes so we're having a good raws obviously since it's the well optimized well-oiled funnel in reality often we don't have these like kpis in the beginning and we still need to work with the client a while to get it and get it where it needs to be but in this scenario would make 700k monthly Revenue 73k would be profit eight uh 0.4 million a year uh which is obviously not a lot for a hotel but uh it could be a smaller Boutique Hotel maybe um and it would still be profitable right but these are just numbers that we came up with you know now we can 10x that scenario this is also a great thing you can have multiple scenarios here and now all we did is basically increase the amount of traffic right which also increases the number of the costs we changed a little bit the conversion percentages the structure of the funnel change is State basically the same we have the same type of products uh the expenses on our end have gone up since like you know the traffic is is massively bigger we have to manage more campaigns um but you know this is just like a placeholder basically um then we run here so we have 10x everything and as you can see if that's the magic of funnels that's what we are jet with like approach marketing and luxury travel Hospitality including brand and Performance Marketing from this angle because if you actually have the right kpis the right return on Advertising spend then you look in this 10x scenario of the same funnel with the same products and the 7 million a month uh 80 835k and 84 million in annual revenue and 10 million pure profits which would be a nicer like you know like um medium five-star luxury hotel right and again you can amplify this at like more Journeys into it more campaign funnels more elements increase complexity make the kpis sharper and then you will have basically a great way of um you know analyzing funnels and if you want us to do something like this for you with you with your business go to jadewolfmarketing.com go to or contact us book like a discovery call with us I or like uh you know somebody else from our team would be happy to jump on a call with you and talk about some of the kpis you have in your business right now how we can like optimize parts of this process help you get clarity you know like get the right type of people here right with the traffic the right type of affluent Travelers into your funnel and ultimately make you more money and make sure that you hit all your business goals this year right I hope you enjoyed this video um if you're seeing this on YouTube give it a like subscribe to our Channel if you're seeing this on LinkedIn please follow our page and if you want to know more go to Jake withmarket.com subscribe to our newsletter or book a call with us and if you have a project that you need help with thank you so much and take care