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NGO Academy is an initiative by NGO Hub to provide change makers with a platform for capacity building skill training and information sharing in this video we're talking about marketing funnel for ngos what is a marketing funnel a marketing funnel is basically you bring a new potential partner through a process right you look at the world or all the potential partners that are available as you know a market niche in marketing speak it's like these are the potential customers or these are potential funders for you right now there's so many of them can I bring them through a process and then filter filter through each step until in the end let's say I'm targeting 1000 different companies and I work through these 1000 different companies you know through the very early stages bring them step by step by step through engagement activities we'll talk about later and then eventually write your filter filter and you find out that ah they are three to five companies that uh I am interested to work with and they are interested to work with me right then if you know in the marketing kind of uh uh world uh they talk about it in in terms of all these marketing uh lingo you know you start with the your potential Market you start with awareness make them realize that you are there your brand is there what you are what what does your product or services do and then you go down right then you filter it into a bit more from awareness then you go into something a bit more substantial then they they will be a lot more uh uh they have a lot more understanding of your product or Services then they consider it right they consider oh maybe this is something interesting to me then after that that will be a smaller number of people and then after that they will really these people who are considering them they eventually they have an intent they said I think I might want to go and see and you know whether I want that or not you know maybe you're going to the shop and look at it you know the physical thing you know something with an intent and those people are even smaller number right so you start with a thousand then after that you get 500 then you get like only 100 people will have the intent and then 100 people will have the intent you bring them to a process where they become like the 10 people who actually visit your shop where they go there and make an evaluation in marketing speed right and then eventually from the how many people are there I say 50 people or 10 people who visit the shop eventually there's like five of them will buy your product right so can you see that it's a process where there's a lot of people in the beginning and then each step you filter filter you do something in between until they move to the next level the next level Next Level and not everybody is going to go to that stage where they buy not every company that you talked to in the beginning is going to be your partner same thing right eventually a small number will be there so that's the process that you think about how to build a uh your system or your marketing funnel want to enhance your skills to change the game for your NGO sign up for NGO Academy today [Music]