Enhance your marketing efforts with customer contact management for Marketing

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[Music] hi and welcome to fberg's crm video on the topic of zoho contact management strategy have you ever stared at the cloud and swore you saw the heavens taking shapes of things you see around you well there is a word for it pareidolia you might think it is a manifestation of our obsession with the things around however it's a manifestation of how our brains are hardwired to process every piece of information ing to known patterns and familiar shapes in other words pareidolia is a fancy word for when our mind's playing card tricks on us but that's not the point of this article this article aims to help you understand just how much our minds are drawn to order order is simply the way to make sense of the environment around us it's so dire that even if it's not actually present we create it by ourselves to fill in the vacuum the question is if our minds are naturally drawn towards order why should you leave your contact database in chaos are you hoping some pattern will develop from the random data you've stored that's hardly the case except you have an automatic customer management tool in this article you'll learn what it means to have such a tool and the entire concept of contact management so what is a zoho contact management strategy a contact management strategy is essentially the formation of systematic processes to effectively file and sort your customer data to extract meaningful insights since we're in the era of software development contact management has become digitized and automated using software programs these software programs are tools to help you put your house in order so that when you finally decide to lay on the bed of lead nurturing it would be neat and smooth if you adopt the inbound marketing strategy an ideal customer relationship will demand a lot of personalization from you keeping tabs on your prospects and customers might be overwhelming however a well-managed contact database will help you do this effectively as you would be able to track every phase of your contact's buyer's journey this is done by aggregating the several channels of lead engagement into a single box where you can monitor emails chats as well as deals and proposals up next there are four core pillars of an effective contact management strategy that you should consider either while picking a tool or setting the goals you want to achieve through the strategy this is a collective term for every entity you consider as a prospect lead or customer you'll engage with in the process of running your business they are the reason why you are in business and all your actions should be centered around them they come in different forms and a good contact management strategy will compartmentalize them ing to set criteria such as demographics stage in the buyer's journey to mention a few data management the butterfly effect is well pronounced when it comes to contact management a little piece of irrelevant data can shift the scale of your strategy you therefore have to keep your database neat ensuring you only keep data that are needed there a good practice is to also allow your database to evolve with industry trends as well as the progress of your leads lead nurturing leads are delicate like water lilies you ignore them too much and they wither in the same vein too much attention can also scare them off this is where the idea of nurturing comes from because you have to be diligent in engaging your leads with personalized messages when your marketing and sales efforts create the impression of being heard in the mind of your leads it's easier to guide them further into your conversion pipeline conversion conversion is the final lap of your contact management efforts it's at this stage that you clinch the prize the success rate at this stage also helps you to whether or not you've been meticulous enough in nurturing your leads it's okay if all these feel like a lot to handle effectively this is where customer relationship management crm tools like zoho crm come in here are several ways zovo crm can come to your aid let's talk about how customer relationship management crm tools such as zoho crm integrated with the zoho marketing automation app can make your life easier as an inbound marketer increased productivity with the automation of your contact strategy you can avoid doing the repetitive tasks that characterize contact management this can include sending emails as a lead follow-up or scheduling appointments and recurring webinars improve decision making a good crm tool gives you deep insights into the data of your contacts through analytics and allows you to make informed decisions this can be in the form of daily reports real-time data or contact status these will allow you to know the performance of your campaigns reduced expenditure the cost of lead nurturing is greatly reduced by crm tools in the past you'll need different tools and different personnel to manage emails customer engagement and schedules all of these have however been put into one place where you can do everything with ease improve synergy between teams as your business continues to grow you will have to divide your staff into teams for improved productivity communication between members of the same team or members of different teams can be made seamless with crm tools as each staffer is only a dashboard away and that's shorter than waiting for a response to an email increased customer satisfaction crm tools can also automatically collect data about your contacts and upgrade them as appropriate this ensures that you have up-to-date information about the status of leads and you can leverage this to send personalized messages your choice of crm tool goes a long way in determining your success rate as an inbound marketer because the contact management strategy is the glue that holds all your other strategies together thus you need to consider all-encompassing tools like zoho to gain access to a wide range of features and more opportunities to test and optimize if you have just a tad of experience with zoho's marketing software stack martech and understand this inbound marketing strategy foundations you have a very powerful marketing starter pack ready to be configured and unleashed to learn more about zoho inbound marketing or fberg crm head over to .fbergcrm.com call us at one five four zero three six zero six two five six or email zoho now at fbergcrm.com fberg crm can always help with your zoho marketing initiatives just reach out to us good luck with your zoho contact management strategy you got this