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Customer Conversion Funnel for Higher Education
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FAQs online signature
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What is the enrollment funnel for admissions?
The admissions funnel is the steps prospective students take in their enrollment journey. It could be thought of as a guide for recruitment efforts, helping enrollment managers better assess how to interact with potential students.
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What is the marketing funnel for university?
The enrollment funnel has typically been separated into several stages: awareness, interest, consideration, intent and inquiry. But it's a misconception to think the marketing funnel stops at the point of inquiry.
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What is a student recruitment funnel?
The enrollment funnel is a metaphor used to categorize the stages prospective students move through on their path to enrolling at a university. The funnel has historically functioned as a useful model for enrollment planners seeking to develop the best recruitment strategies for each stage of the admissions process.
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What is a student funnel?
The enrollment funnel is a metaphor used to categorize the stages prospective students move through on their path to enrolling at a university. The funnel has historically functioned as a useful model for enrollment planners seeking to develop the best recruitment strategies for each stage of the admissions process.
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What is the marketing funnel for university?
The enrollment funnel has typically been separated into several stages: awareness, interest, consideration, intent and inquiry. But it's a misconception to think the marketing funnel stops at the point of inquiry.
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What is the difference between prospect and inquiry admissions?
Prospects: Students who haven't yet engaged with your institution, but are in your funnel. These individuals are likely captured through referral programs or bought names. Inquiries: Students who have engaged with your institution (e.g., taking campus tours, completing inquiry forms, or requesting more information.
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What is enrollment marketing?
What Is Enrollment Marketing? Emphasizing proactive efforts to attract students, enrollment marketing—also known as admissions marketing—centers on the art of strategically crafting and implementing marketing strategies to increase student enrollment.
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[Music] [Music] tell me what your number one question is going to be hey Fred I'm here and welcome to our actrix TV now in today's episode I want to talk about fun note building 101 now I'm not going to talk about just a regular go opt-in go buy a product and the sales funnel itself I want to actually go not just 30,000 foot overview but to a 50,000 foot overview to actually have you thinking when you are media buying online now again Patrick's TV is all about media buying and my goal and purpose with this entire series is to help you not become just a regular media buyer but become a high-performance media buyer so let's look at bono building 101 okay we all know that we need to have a landing page up sell down sell etc etc but what I want to actually share with you today it's a different look we're gonna actually go a step further we're gonna take it to the 50,000 foot overview to actually share all these review so we all know that a typical funnel looks like this right typical funnel looks like this now excuse my drawing I obviously have very ugly drawing now this is a funnel what you want to do is have people going through your funnel and again not every single person is going to actually become a customer so you have people coming in you have people coming in and obviously you have what people actually here and I put a dollar sign becomes your customer okay so now here's the thing I'm going to talk about this site first where you getting markets and a lot of people that really missed out in the funnel creation process is your ads it's actually part of the funnel this is where you start to actually extracts from the entire marketplace of consumers an audience that you want loved entering into your funnel so that is always actually the first focus and that's why as a medium our advertising is so important and the creative message and the hooks and angles are very important because let's say this pen this pen can be sold to different markets it can be sold to teachers it can be shown to sold to kids it can be sold to moms that are wanted to buy for their kids it can be sold for college students all over sign the same hand but then which my message and which hook sticks is the very important part so again you use this through the AG and we always do our testing with hooks and angles to see what works first before we develop and perfect the funnel from here so again adds is so important so as a media buyer you got to remember you got to constantly come up with different hooks and angles to get in markets regardless if you're advertising on YouTube Facebook Instagram Google etcetera etc the ad really set the stage at the top of the funnel now once you actually got those people then we all know they go to your landing page and I'm just going to put landing page and then after they go to your landing page they either go to the checkout page etc etc and they basically give you their money right so when you look at this it's getting more slim or slim more slim because people will start to actually drop off there will be people that will leave here people that will leave here people that will leave here people that will leave here and that's where we start to create what we call retargeting to actually get people to come back into here okay so again that's what you want to look at at the first part of things now we all know this right we all know this where the other parts that is super important from a 50,000 foot overview is right here right here we have this funnel but at the bottom a lot of people just leave it here but one of the most important thing is when you're building a funnel is that you you gotta then have an inverse funnel over here okay you gotta have an inverse bundle over here now with this in first funnel the key goal is that once you extract the people from the add going through your landing page go into your checkout becoming your customer this most important focus is all about monetization how you can turn these group of customers over here which is let's say like five percents from the top down to here how are you gonna get these five percent to spend more with you that's where there's gonna be like upsells there are gonna be cross-sells there are going to be email promotion and your whole goal is to actually output right here more money from the customers to actually bought from you so when you're building a funnel as a media buyer first think of this you're at the hook and the angle now this is typical stuff but where your money is going to be at it's all over here this is why big brands can spend millions of dollars on advertising and don't have to worry about competition because they don't focus their money here they focus their money over here how they can actually increase what we call the lifetime customer value this is crucial for your business so let's say that you're in real estate and a lot of people think that while in real estate I really want to advertise my listing get that buyer to actually buy from me obviously people will book an appointment schedule a showing and they become my customer and sign at this point they're gone a lot of real estate agents don't do squad after someone actually made a purchase right but again you did all this they did not maximize everything here think about this when if you're a real estate agent that person just bought a brand new house you can then upsell them with a buddy on mortgages home insurance staging renovation in here design right there are so many things that you can now get this person they actually buy more from you or your network or affiliation with other people and that's where you can literally double your money right again these are gonna be pure profit because you already pay for the ads and you're they acquired the customer so when it comes to final building he's got to look at this from the 30,000 / foot over overview and also the 50,000 over view at the same time that will give you a lot more money to go after a bigger market of people at the same time alright so again I know that this will get you thinking and if you agree or disagree of what I'm saying let me know in the comment box right below and if you liked this video make sure you subscribe to my youtube channel click that notification bell and each time I released a brand new video you're gonna be informed right away I'll see you in the next episode peace out
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