Empower your Sport Organisation with an Effective Customer Conversion Funnel for Sport Organisations

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[Music] welcome to the seo.co search engine optimization podcast digital marketing essentials and next level tactics from off-site and on-site optimization to persuasive selling and everything in between you'll learn actionable tips on what it takes to outright and outrank your competition [Music] improve your ppc with conversion funnels if you are a marketer trying to drive traffic to your website using ppc campaigns can be an effective way to do it however what if the goal of your campaign isn't just about driving traffic what if you want people who come onto your site and convert into customers or leads for your business if that is the case then conversion funnels may be the perfect addition to your strategy in this article we will discuss how marketers can use conversion funnels and other techniques in their ppc campaigns conversion funnels are a series of steps that someone follows on their way to conversion while the end goal remains constant the path is different for each user because it depends on what they click or do while browsing your site and which content draws them in more the key to a successful conversion funnel is presenting users with value at every level from emails and landing pages all the way through to social media posts by constantly providing people with new information or opportunities to take any action related to your business you will create trust and interest over time as well as make sure they're getting maximum usefulness out of your marketing efforts why are conversion funnels beneficial there are so many different benefits to using conversion funnels for your ppc strategy some of these benefits can be found below helps to create a clear path for users increases customer engagement with your business and channels over time builds trust for potential customers as they see you providing them with value again and again as this happens their loyalty will increase which means they are more likely to convert into paying customers or continue using your service using a conversion funnel also decreases the likelihood that visitors who just want a single piece of content will bounce away from your page before converting which is costly this also reduces your campaign's bounce rates on particular landing pages by increasing conversion rates by funneling people down the correct paths in order to achieve what they came here for it also sends traffic back up the marketing chain too and refines leads until they're ready to purchase how to use conversion funnels the first step in using a conversion funnel for your google ppc campaign is defining its goal to put it simply what is the purpose of the funnel what do you want the funnel to do you need to know what you want visitors coming from ads or social media posts on google and other channels do they want more information about a topic get an email subscription so that they get all the latest content sent to them when it's released sign up for your newsletter in order to receive weekly updates with new blog post ideas you don't have much time after someone clicks on one of your paid advertisements before their attention drifts elsewhere so make sure what you offer matches up with their expectations the next step in creating a ppc conversion funnel is figuring out what you want visitors to do when they land on your site you might offer a series of short blog posts that explores the topic in depth or provide free downloadable content such as an e-book white paper infographic or checklists in order for people visiting from ads and social media posts to take action on your website whether it's signing up for more information about a particular topic or filling out a lead form so you can start the sales process with them you need to optimize these conversion points finally when creating a conversion funnel for your ppc campaign you should create the funnel that will convert best for your product or service and optimize it to meet your goals what should you do when your conversion funnel doesn't work fortunately a conversion funnel is pretty one-dimensional this means it can be easy to find issues with your funnel and repair them immediately when repairing your conversion funnel you should follow these essential tips analyze the funnel carefully and see where you can make improvements you might need to move certain steps in your conversion funnel around or create new ones that lead consumers through a more streamlined process often the best way is to split up the different aspects of what they're trying to do into separate parts for them such as by phone number so they don't have to fill out form information twice simply get their contact info first then ask about specific details later on if they are interested in receiving additional information from you at some point down the line this will help increase conversions because it's less work for customers while giving marketers an opportunity to promote other products or services within this one without having any overlap with each offering will conversion funnels help you make more money with your ppc campaign the old way of selling was to offer as many different products and services separately as possible the new way as conversion funnels which take a customer's needs or desired outcome into account from the very start they're more focused on what customers want rather than having them fill out all their information for your product first before they can see any other options you might have available it also helps marketers make more money with ppc because it ensures that every visitor converts within the funnel if not at one stage then another for example if someone comes in looking for an apartment but doesn't end up signing anything by clicking off after viewing a few properties conversion funnels will show them other ads that are relevant overall conversion funnels will keep leads on a flywheel until they're finally ready to convert this means your campaign can make a lot of money if it's successful in attracting leads need help with improving your ppc campaign do you want to learn more about how we can help you grow your ppc campaign did you know that we do white label ppc management for agencies if so contact us today to speak to a member of our team and receive a free proposal thank you for joining us on the seo dot go podcast we appreciate your time be sure to rate review and subscribe to the show and visit seo dot go for more resources based on today's topic as well as access to more podcast episodes to help you improve your site's long-term seo success [Music]