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customer says I don't want to pay the addendum I'll pay the price but I'm not paying that addendum salesman freaks see it all the time in this video I am going to show you how to overcome every single after market adjustment addendum objection take a pin take a piece of paper get ready to change your life this is the video of the year [Music] all right guys in this video I want to talk to you about addendums and aftermarkets all right now let me explain this to you let's not geek out on what it is I'm going to give you an example and I want you to think about your company your store what what happens there okay if this doesn't happen in your store maybe you can learn it now okay but there's a good chance that it probably exists in your company right especially right now where prices are so high every dealer is really capitalizing on getting the most profit possible right now per car because it's the right time to do it the Market's there and people will pay it so I gave an example okay so this is going to be a 50 000 price tag okay so this is going to be the car you guys see me fifty thousand dollars pretty simple now I added okay a Nineteen Hundred Dollar will paint and Dent aftermarket okay now a lot of vehicles like if I go to a lot of used cars right now a lot of used car lots out there it says like you know 50 000 and then it'll say like you know 997 or nine thousand nine hundred ninety seven dollars I don't care whatever it is um for something okay some of it will say for Market adjustment which is in the last video I covered Market adjustment which is just the market there's there's no there's nothing you get with it I don't hand you over a product that you get this is an aftermarket an aftermarket means there's actually a product attached to it okay so I'm calling this product it's going to be will like if something maybe were to scratch a wheel like the dealer says well that 1900 if you were to get your wheel scratched we're going to repair that if the paint peels on it right like we're gonna fix that and then also if you were to get a dent we're going to fix that okay so I want to kind of go over that with you okay so it's gonna be hey guys great news so 50 000 on the price 1900 that's going to be for the will the dent and the paint which I told you guys to make sure the vehicle is like new for you and your family the whole time you own it so you can get top resell when you come to trade it back in sign right here let's do business hey Andy I'm cool with this but I'm not paying that that's what they're going to say now listen to me they want the car they want to buy the car they need reasons excuses from you right now to settle them down to put them at peace and they will say yes and they will buy the car okay those reasons and excuses have to come from you you cannot deflate down and act like you don't know you can get flustered you can't swallow you can't get triggered you can't become nervous you're a professional act like a pro explain it and they'll say okay so I'm gonna explain that for you hey Mr customer number one I totally understand let me explain to you why this is on our vehicle look let me ask you a question I don't know how long you're gonna own this car for two years three years four years probably something like that right cool when you go to trade it back in it's getting the most money and getting top dollar gonna be important to you on your next purchase if you were to buy this car today and trade it back in three years is getting the most money on that vehicle going to be important to you yeah a hundred percent of our customers have said yes to that so what we've learned in our dealership and in our company through our 30 years of doing businesses with clients that that's what they want they know vehicles are expensive and when they buy them they want to know how can they secure getting all the money for their trading when they go to trade it back in so we've created a system for that at a discount so we created Wills if you were to drive out of here right now Mr customer and your wife was to go through an ATM and know how small they are they're getting smaller and smaller and smaller and you got to kind of pull through the little ATMs and she was to scratch your will one wheel would cost her three thousand dollars if she scratched it just one will and that's even finding a deal on it well guess what that's already paid for right here nineteen hundred dollars if she scratched it do you know what I think pressure looks like and pain looks like pulling out of here knowing that you're going through an ATM drive-through in your brand new car and you could accidentally scrape your will and if it happened it would be heartbreaking to you because of how much money it would cost listen I'm going to put you at complete piece and I'm going to take all that worry away because if you did scratch it it's taken care of it doesn't cost you anything secondly paint the paint on a vehicle is extremely important okay right now you've got walk out to every car with allergies going on and everything right now every car's got green mold all over it every car's got things going on he said under one sap tree one time you're paying pills listen to me if something happens to your pain it's covered the number one thing that someone sees when they come out to appraise your car is the paint is the clear coat so we're going to cover that if anything ever happens like that that is covered and that by the way you're talking five to ten thousand dollars just to kind of get a decent job well that's covered let's get into the last one which is really important to me dense you this is a non-controllable Mr Mrs customer I'd like for you to say the word uncontrollable what's it uncontrollable something you can't control you walk into a Walmart you do your job you park in the very back you know where no one's at and you walk one mile up right but then you got that customer that was you're going in they just unloaded their groceries and they kick the freaking cart and there it goes boom hit your car they don't care they're gone your car sitting there with a nice little dinner and guess what happens you have to pay for it did you do it no did you have to be cautious are you already cautious you parked it in the back but you can't put a bubble around your car would you agree that's right so guess what we've put a bubble protection around your car where if you get a dent if anything happens to your paint or if anything happens to the wheels it's covered so when we put that little bubble around your car guess what you're going to be able to drive your vehicle which is going to look in perfect condition the entire time you own it the paint the wheels right no dents it's perfect if you're gonna buy a 50 000 car don't you want it to look like a 70 000 car the whole time you own it yes well this will allow that awesome Not only was it perfect the whole time you owned it but when you get ready to go to trade it back in guess what you're gonna walk into the dealer and it's going to be perfect so what is it going to give you top dollar for your vehicle here's what I'll tell you on average our customers that have purchased this Protection Program get on average an additional four thousand dollars for their trading when they come to trade it back in that means you're going to make money on this because your car is going to be in exceptional condition and being in top condition that's going to bring top top value now here's what's important this package this will paint and Dent it used to cost 1900 for the will 1900 for the paint and 1900 for the deck which is six thousand dollars but our customers wanted it on every time they purchased it so we made a deal with the company to do a flat rate as long as we sold it on every car so we did it for nineteen hundred dollars so you get it as a discount when you buy this vehicle today you get that the car is going to look perfect the whole time you own it and then when you go to trade it back in guess what you're just going to get your money back in the trade-in value and it didn't really cost you anything and you got it for free plus your car was perfect and you get top dollar for your trade-in it's a win-win for everybody Welcome to doing business with us and we're always high to all the critical areas that are important in your family we give your world-class customer service by doing stuff like this plus offering it to you at discounts guys siding right here let me get your new car cleaned up thank you so much that's it what I want you to understand this is you're going to give your people reasons and excuses now here's how I want you to learn okay I don't need you to oversell maybe I wouldn't even need to set everything that I just said and I could have said half of it does that make sense but why I'm over talking and over speaking right now while I'm with you is because I'm thinking about a difficult customer right one that really doesn't want to pay this at all how can you really good great and Unstoppable how can you really get to an Unstoppable level to make sure that you wrap that customer and get them to say yes well I just showed you how to do this now I need you to take a pen and piece of paper re-watch this video hundreds of times write down every point and make sure that you can say it the same way I said it with confidence and conviction and being at peace in a good buying State and your customers will say yes and you'll keep the gross on every single deal [Music] well you made it till the end of the video you're a true one percenter I've already got your next training video lined up and ready to go click on it before you do that like the video subscribe make sure you set your notifications every single day I drop out free f-r-e-e free training videos for you click on the next video and by the way if you loved it share it with the friend do that for me thank you so much let's kill it foreign [Music]